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Judging Facebook Users by their Cover

Judging Facebook Users by their Cover

We all know the old adage “don’t judge a book by its cover” but when it comes to Facebook, it’s exactly what we do. In a recent study investing how people formed opinions of others on Facebook, researchers found that most people formed their impressions by users’ photos without ever reading the “About” profile text.  With the release of timeline for business, this means your cover has a substantial impact on the opinions of those who visit your page. According to Brandon Van Der Heide, lead author of the study and assistant professor of communication at Ohio State University, “Photos seem to be the primary way we make impressions of people on social networking sites.”

However, people have a tendency to stay on your page longer and actually read your text when a photo is unusual or negative. As Van Der Heide says, “If your profile photo fits what they expect, observers may be unlikely to look very closely at the rest of your profile – they have already decided how they feel about you. But if your photo is not quite normal – either positively or negatively – people are going to pay a lot more attention to what you wrote.”

I mulled over quite a few ideas when creating our Facebook cover. I really liked the idea of a hodgepodge of pictures and graphics, like Creative Kristi’s facebook page, because you can display several images in a way that looks clean and creative. Unfortunately, my graphic design skills are no where near that which is required to make a cover like Kristi’s:




I also liked Gatorade’s cover, with one, captivating photo and simple messaging: 

This proved a little more attainable for me, and this week we published our Facebook timeline page. I think our cover plays-up Dr. Van Der Heide’s research, and has some uniqueness that will hold the ever-diminishing attention span of online users for at a least a few extra milliseconds.

How are your Facebook timeline pages coming along? Share some links! I promise not to judge.

 

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