I love finding interesting ways to showcase an apartment community, especially when its pictures are competing with countless others on an ILS.  Whether it is nighttime pictures with the community lit up, or a snow-covered picture of a community that only gets snow once a decade, these pictures jump out at users who are inundated with the same pool pictures over and over.

So let me share with you a photography technique that has been around for a bit, but one I never considered in our apartment community photography until now:  Tilt-Shift Photography.  Tilt-Shift is a unique approach that creates images where the focal points seem like miniature models.  It's a very strange and bizarre look, but definitely draws attention!  Here are some absolutely great examples:  (Click on the images for bigger versions for a better effect)

(Credit:  Helvetiq)

(This is the only one I could find of a tilt-shifted apartment community.  Probably not the best example, but wanted to show it.) 

 UPDATE:  Just found a great moving tilt-shift example!  

What do you think?  Would this approach draw eyeballs and attention?