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Episode 33 - Are you cleaning out the clutter on Facebook?

Episode 33 - Are you cleaning out the clutter on Facebook?

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I think this can apply to any social network, but I'll start with Facebook. The question is whether it's time to clean out the clutter on Facebook, and what to do when your "fans" start cleaning out their clutter. What's your plan/strategy?

[video:http://www.youtube.com/watch?v=mvO2bVlXPHU 444x250]

As seen @ Tidbits from The Apartment Nerd

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Apartment Marketing Facebook Social Media Social Networking

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Mark Juleen

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  2. #2949
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I vote to initiate the De-Cluttering process by going postal on the next Farmville gift I receive.

Gosh...that was grumpy, huh?

Sorry, I'm decluttering my shoe boxes, my pantry, my teenager's lacrosse bag (gross), my inbox, high school prom corsages, and now my i-Phone Apps. Check out this article (from my Tweet) from StrategyAnalytics about Mobile Phone Apps.

..."Working on an App? Save your $$. SURVEY SAYS "People want personalized content/svcs instead of access to MediaBrands, http://bit.ly/6V69dN "

High on the priority list? Useful AND Entertaining.
Maybe I need to revisit my shoe declutter pile...I have some useful AND entertaining artifacts in there.

  Tamela Coval
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  2. #2950
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Mark - good (and worrying) stuff. We, (as Client services properties in NC) just got rolling on property fan pages, so we are in the building stage re: fans. I think our goal to keep who we have and increase our spread of residents is to keep it resident centric. We post what they want to read. and we wait to see if it works.
Personally, I welcome the "ignore" button with facebook, etc. The people who build and build and build fans, friends, etc... cry for help (ahem, husband).

  Tara Smiley
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  2. #2951
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@Tamela Thank you for one of your always entertaining comments. It just seems to me that we all keep taking more and more on and there just comes a saturation or breaking point. We're all at different stages, but something has to give. It's time for me to thin out some phone applications as well. Maybe we need to start an official "Digital Spring Cleaning" day or week where everyone cleans out the clutter on their phones and within their social networks.

@Tara It is worrisome as we all put a lot of time into our online efforts and we'd hate for it to be blocked. That said, I'm a fan of focusing beyond residents with your content and looking more at the entire neighborhood or city for inspiration. Your audience doesn't have to rent, they just need to find what you say interesting, insightful, and informational. Maybe that's too challenging to do, but I do say that there is no cookie cutter approach. What works for you might not work for someone else. Just keep your eye on it. Thanks for the comment.

  Mark Juleen
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  2. #2952
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This was on my mind today...I was reading my Twitter stream and thinking I really don't care where so and so went to lunch today and contemplated unfollowing him. But I didn't because the benefits of his other posts outweighed the banter.

Creating a Facebook Page and going through all the efforts to develop a fan base are moot if they all drop like flies. If your fans think your tweets/posts/facebook community are valuable, they will keep following you. If they think there's too much fluff or commercial stuff, they're out.

  Ellen Thompson
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  2. #2953
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Ellen, thanks for the comment. Content is the king, and as the competition for your attention grows online it will become more and more critical to have the better content.

  Mark Juleen
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  2. #2954
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Great post, Mark, and I think you are completely spot on. I do believe, however, that apartment communities still have a great potential to survive in the de-cluttering process, as they represent a larger percentage of a person's monthly budget. But I stress the word "potential" because the vast majority of apartment fan pages, as of now, are not giving much of any valuable content to their audience in order to justify being saved.

  Brent Williams
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  2. #2955
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I follow a number of apartment communities and some of them only tweet about available apartments for rent. Those folks are not going to survive the cut.

  Ellen Thompson
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