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Dec 28
2011
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Facebook Sponsored Stories Coming to Newsfeeds
Posted by: Kerry Sugrue on Dec 28, 2011 16:01 Tagged in: Social Networking , Social Media , Residents , Facebook , Communication , Apartment Marketing
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Back in January 2011, Facebook introduced their newest advertising product; Sponsored Stories. These ads, which live on the right hand column of Facebook, use people’s friends to endorse a brand and encourage them to engage as well. For example, let’s say I Like Apartments.com on Facebook and then I write a status update that says “Searching for my new apartment on Apartments.com!” If Apartments.com has purchased Sponsored Story advertising, my status update, along with the brand, will be promoted to my friends. Essentially, Apartments.com would be using me as their brand advocate to my network on Facebook.
Starting this January, one year after their launch, Sponsored Stories will start to appear in a user’s newsfeed, instead of in the normal ad position on the right hand column. This new position will increase their visibility to users. Although mobile users will not see Sponsored Stories with this roll-out, it’s rumored that the 350 million users will start to see ads starting in March.
The newsfeed Sponsored Stories will be the same size as other newsfeed items, but will contain a “Sponsored” link at the bottom. If you scroll over the link, a popup will read “This was already shared with you. A sponsor paid to feature it here”. A select group of advertisers were selected to test the new Sponsored Stories during the roll-out and Facebook assures users that during this phase they will see a maximum of one Sponsored Story in their daily newsfeed.
Sponsored Stories could be a great tool to consider for recruiting new residents. By purchasing these ads, you can use your current residents as brand advocates to their friends. Are you currently using Facebook advertising? Has it been successful?
For more, visit Apartments.com/Blog
