I am issuing three main challenges to all of you today, I call it “GAB.”  We can all impact our business in a big way by focusing more time and attention on these three concepts:

 Growth-The primary measure of our success is our ability to consistently grow our profits.  Many opportunities exist today and most of these are with our current residents and clients.  These customers want us to deliver quality and value for their rental dollars, and continue to build, acquire, and keep clean, manicured quality communities.  We must listen to our customers, understand their needs and wants, and provide more of the service they desire.  As we do this, we will discover the vehicles that provide growth beyond today’s base business.  This growth will in turn provide personal growth opportunities for all team members.  This growth helps lead us to our goal:

 To be a leading player in our marketplace.

Accountability-One concern in our business today is a lack of accountability.  Our business is not complicated.  Job duties and responsibilities are well defined.  What is missing is consistent follow-up and measurement against expectations. As team members, we must expect more accountability and ownership from each other, throughout our business.  Going forward we will all be accountable.

 Better Business-Finally, we need to find business models that result in a more efficient business.  The good thing about this is that there are many great ideas already out there! Start looking at successful companies outside of property management in order to be fresh. We have to channel these ideas, identify the best practices, and implement the process across the board, in order to truly run a better business.

G.A.B. -It’s worth talking about!

Our pride and our performance will set us apart from our competition.  This pride and performance is what inspires us to do great things for our customers.  This in turn inspires our customer’s confidence in our commitment to them.  If we continue to do great things for our customers through effective selling and outstanding service performance, the future will be bright!