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Home Insider Blogs Troy Mikell's Blog Has the recession sucked the funny out of your marketing?

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Apr 28
2009

Has the recession sucked the funny out of your marketing?

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Posted by: Troy Mikell on Apr 28, 2009 01:00

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A funny thing happens when we get scared. We stop being funny.

Take a look at your last ad campaign. Was it light-hearted or dead-pan serious? When we take the funny out of the equation, it becomes heavy, dire and  we send signals of fear to the competition and to our target market.

Lighten up. It'll make the ads more interesting and much more memorable. It may even motivate people to remember your product and possibly, convert them to becoming residents.

Humorous ads  may not change the state of the economy, but they are guaranteed to have a positive effect on your products bottom line.

 

 


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304
written by Kate Good, April 30, 2009
I agree! Fun is memorable and can be the door to open communication. I think we should change our messages and this is a tone that always works.

All my best,
Kate Good
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