What is your best source of traffic? Are you getting leads from the Internet? How did they find you? Where did they start, end, travel to get to you? Wouldn't we all love to know. I shared this on a discussion and decided to make it a blog.

 I have started to hear more about the consumer changing their apartment search pattern. IF you think of the ILS as a loop around the city  and city wide searches starting from the outside parameter. At first the consumer googled  "Apartments Atlanta" and worked their way in. Today many savvy internet searchers are taking a direct appoach. Now instead of a parameter search, or beginning with the complete city, they switched to a direct address approach often beginning with their work. The consumer is searching address and then using google neighborhood to search Apartments completely bypassing the entire pariminter search terms. We know that this does not include everyone, because the ILS is still managing huge traffic. However, we are hearing about more address bases searches. Here is a list of mapping services with links to help you be sure your site is properly represented. I would love to know what would happen if someone started placing lead tracking numbers on each mapping services to create data on how many renters are following an address based search through the mapping services. All of these are free listing with no subscription required. I would love to find out how many direct leads to company websites are being generated from address based mapping searches. There is so much to be discovered. Thanks for the conversation!