Are you short staffed? (Who isn’t, right?)

Don’t think about this just as a staffing problem. Consider approaching it as a marketing and sales problem. Here’s what I mean.

To fill your vacant positions, you may need to kick up your recruitment messaging to really win over employment candidates. After all, EVERYONE is hiring right now—from the community down the street to the retailers on every corner. You have a lot of competition for job candidates. If you want a chance of filling your empty seats, you need to stand out from the crowd.

Here’s an example to inspire you. Check out the Texas Apartment Association Education Foundation’s Room to Grow campaign. They do an amazing job of telling the story of multifamily as an exciting, promising, long-term career choice loaded with upward mobility. They offer specific selling points of the various roles, and testimonials from people in the trenches. (Testimonials are marketing GOLD.)

• What could you borrow from this approach to improve your hiring efforts?  
  
  
• What marketing and sales skills can you direct at your staffing shortage to help you recruit new team members?
  
  
• Do you have success stories to share? I’d love to hear them! What’s worked well for you?

The labor shortage is real, and it’s not going away any time soon. It’s time to get creative and really sell all that you, as an employer, have to offer. There are people in your organization who excel at marketing and sales. Loop them into this challenge! 

Cover Photo Source: https://twitter.com/ozzy_mora/status/1427794199320174592/photo/1