The changes are fast and furious over at Facebook, and the fall-out isn’t quite apparent yet. For example, will the changes impact how often your fans receive your fan page updates? (Early discussions indicate that engagement on your page will be that much more important in making your posts visible to fans). One thing I want to discuss today is the new Timeline, which in my opinion, is a beautiful creation that shows the entire history of a user in a… timeline. Whereas posts before tended to get lost after a few days, the new timeline encourages users to fill out their entire life on Facebook. Incredible.
But what does that mean for apartment community fan pages? Well, it means that any post by your fans have a much longer lifespan. But the posts that show up on the timeline don’t tend to be posts your fans made on your page, but rather status updates, pictures, videos, etc on their own profile, as well as app-related posts. Therefore, if a fan posts something on your page, the long-term benefit won’t change, BUT if a fan posts a picture of one of your resident events on their profile, that picture will show forever in a pretty powerful way.
Therefore, getting your fans to not only post on your apartment community fan page is important, but also getting them to post about your fan page can be just as important, if not more so!
What do you all think of the new Facebook Timeline?