Brent, thanks for he feedback. I will look into titling. Something I know I don't put much thought...
And to give you feedback on your videos from #30, I personally really like them. I wouldn't get ups...

Training Trivia

In which of the following situations should you cease follow-up with a prospective resident?

Powered by Grace Hill
331215531 [{"id":"232","title":"After three unsuccessful attempts at reaching them","votes":"17","pct":"22.37","type":"x","order":"1","resources":[]},{"id":"233","title":"When you hear from a competitior that they have leased with them","votes":"7","pct":"9.21","type":"x","order":"2","resources":[]},{"id":"234","title":"When they have told you they are putting off their move for a while","votes":"4","pct":"5.26","type":"x","order":"3","resources":[]},{"id":"235","title":"None of the above","votes":"48","pct":"63.16","type":"x","order":"4","resources":[]}] ["#ff5b00","#4ac0f2","#b80028","#eef66c","#60bb22","#b96a9a","#62c2cc"] sbar 200 200 /polls/vote/86-in-which-of-the-following-situations-should-you-cease-follow-up-with-a-prospective-resident No answer selected. Please try again. Thank you for your vote. Answers Votes ...
Enter your email address for weekly access to top multifamily blogs!
Multifamily Blogs
  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form

Posted by on in Construction and Development
One question I have to ask on a daily basis when recruiting in real estate development and construction management is “what are you presently making on a base salary and what is your potential bonus structure?” I’d say about 75% of candidates answer this question honestly with maybe a fib margin of about 2%. Then there are the “Ball-Parkers” who like to use broad round numbers  that add some padding to their bottom line in a bit more noticeable way but nothing server, that population is probably around 15%. The last 10% are the worst. Those that really don’t want to tell you want they’re making. “What will the offer be” is what they ask during my initial phone review. “Well, at this point ZERO” is my reply. I go on to explain the necessity of being forthright when providing one’s compensation.  I also have to remind them that just because you’re making “X” doesn’t mean you have to settle for “X + some % bump”. You are still in control of your own destiny here, but we have to work within our client’s boundaries to provide an offer that makes both parties happy. Otherwise, neither I, nor my client will consider you as a candidate. Why is this? Client’s need to be able to gauge if they can afford someone and the recruiter managing the deal can’t say “hey, this one is great, but I have no idea what they’re making”. It kills the mood and it kills the momentum. Client’s immediately think “if...

Posted by on in Property Management
What happens when Corporate comes to town? Here’s an idea to consider. What if your teams were excited to see them?   Wait…what?   One of our VP’s today called me in to her office to show me the “best present she’s ever gotten!!” (A direct quote and I honestly don’t think I added enough exclamation points to the sentence though, she was really excited.) Intrigued, I followed her to her office. She had received several thank you cards, each with several heartfelt messages from her teams, and a beautiful hand-painted jewelry box.   Two weeks ago, she had spent time with some of our teams in Texas. After her visit, each team got together and wrote her thank you cards and as a whole sent her the gift.   This got me to thinking, how many teams actually THANK you when Corporate comes to town? And would they even want to? Let’s be honest, in my experience it’s always, “Oh no! My VP/Regional/Corporate team is coming to town. AAAHHH!” (Maybe some gnashing of teeth and rending of clothing if they’re really dramatic.) It’s stressful, an inconvenience with a little dash of fear tossed in when Corporate comes to town.   But in this case, it was clear that she was there to help mentor the teams. This all goes back to my previous blog post about serving our teams and our corporate culture. Our company’s core values are Proceed with Integrity  |  Value People  |  Embrace Opportunities  |  Pursue Excellence ...

Posted by on in Resident Retention
Spring is the perfect time to organize a resident event in your apartment community. For starters, many folks have cabin fever after a long winter and are itching for an opportunity to get out and socialize. Plus, lots of renters move during the spring, and a fun social event will allow these new residents to meet their neighbors. Interested in planning an event for your residents this spring? Here are five ideas to get you started! Pizza Party Did you know that April 5 is National Deep Dish Pizza Day? Celebrate by holding a pizza party in the club room. Provide plenty of deep dish pizza and soft drinks, and ask your residents to bring a salad or dessert to share. Green Goody Bag Giveaway Wednesday, April 22 is Earth Day. Set up a table outside of the leasing office and distribute goody bags to your residents with items that can help them be green, such as a reusable shopping bag, an aluminum water bottle or a small potted plant. Cinco de Mayo Fiesta Decorate your community room in red, white and green decorations, and have a local Mexican restaurant cater your party. Margaritas or sangria are optional. Baseball Watching Party The 2015 Major League Baseball season will be here in no time. Rent a big screen TV and invite your residents to come to the community room to cheer on the local team. Serve baseball-themed snacks like hot dogs, peanuts and crackerjacks. Ask residents to show their spirit by wearing a baseball...

Posted by on in Apartment Marketing
  Selfies are so on fleek! Yes, that’s the new term; on fleek.  Meaning; on point.  Selfies? That’s much easier.  Combine the two, get a great selfie wall or frame at your property and let the fun and social media magic begin!  Selfies are all the rage on social media; Facebook, Instagram, Twitter, the lists are endless.  Incorporate this social media trend with a great selfie wall or frame at your property.  It’s easy!  Dedicate a wall in your clubhouse or display and get your prospects and residents involved!  Make your selfie wall colorful, fun and make sure it has your property name, website, email, or number on it too!   No wall space, no problem!  Invest in a large picture frame, or large piece of poster or foam board, decorate it with fun colors, flowers, a huge Welcome Home, your property name, number, hashtag, etc.  Presto! Instant portable selfie frame ready for action!!  It’s a great way for new prospects to capture (and remember!) their visit to your community.  Fun for residents too!  Have them post it, tag themselves and check in too.    For prospects, make this an added incentive to receiving any of your current specials, or create a special if they take a selfie, tag, post & check in.  Email it to them as a great follow up too!   Residents renewing make the perfect selfie testimonial for great transparent advertising.  Testimonies are one of the marketing tools and this is FREE advertising for your property!   This will be a...

Posted by on in Apartment Leasing
  As a multifamily trainer I get the opportunity to work with many leasing agents in various stages of their careers.  Sometimes brand new to the industry, sometimes seasoned leasing specialists just needing a refresher course.  But, the one task I can’t train anyone on....being happy. I’m not talking about having a tough day, a mood swing or the periodic slump that most of us go through from time to time.  This kind of infrequent funk can be camouflaged with a great lip gloss or a fake it ‘til we make it attitude.  A truly unhappy person is not something that can be trained or glossed over.  And often they are the ones on the front lines of your property.  They’re the first person to greet your prospective renters, your residents and answer the phone.  I’ve witnessed it many times.  I’m all about getting everyone on the happy bus but when your front line people are unhappy, the misery shows.  When residents come in with complaints, you may overhear them chiming in with comments like, “I know! It’s ridiculous, but they say that’s their policy!” or “I have no idea why they do this or that.” Not only are they not handling the issue professionally, they’re adding fuel to a fire that’s headed straight to nonrenewal land.  Translation – you’re losing money.  That fire needs to be extinguished. I had a “Let’s Get Leasing” training class this month with an agent that got less than stellar marks on her shop report.  It’s wonderful when management...

Posted by on in Resident Retention
Dear resident, bless your heart but why do you wait until the absolute last day - 24 hours before your lease is scheduled to go month-to-month, to sign your renewal?  Do you know how absolutely aggravating that is? According to the 2015 SatisFacts Insite Pre-Renewal Index, residents 120 days prior to lease expiration gave the following answers when asked, “How likely are you to renew your lease when it expires?” 33% Very Likely 29% Somewhat Likely 22% Not Likely 16% I Don't Know So, one third say they are “very likely” to renew, check.   Another 22% seemingly have one foot out the door, got it.  That leaves 45% of residents who are undecided.  Let’s consider these residents to be our Moveable Middle.   Perched precariously on the renewal fence, these residents have the power to make or break your renewal efforts.  Can anything be done to sway their decision in your favor?  What exactly are these residents waiting for?  The Moveable Middle is waiting on management to make the first move – the renewal offer.  Once the offer is in hand, it’s their turn.  Accept or decline?  Stay or go?  We all know rents are going up – in some markets, way up.  Your residents know it too – in fact, they expect it.  And honestly, most of them are okay with it. You may be the most expensive community in the area or you may have the tiniest amount of leeway when it comes to concessions.  I say, OWN...

Posted by on in Apartment Leasing
Last Friday was the first day of spring, which means things are about to get a lot busier in your leasing office. Why? Because peak leasing season will soon be upon us! It's no secret that spring is a popular time to hunt for a new apartment. In fact, according to the 2015 Apartments.com Moving Outlook Survey, more than 40% of renters who plan to move in 2015 plan to do so sometime in March, April or May. How can you make your apartment community stand out to prospective renters during peak leasing season? By giving it some springtime curb appeal! After all, if your apartment building’s exteriors catch a renter’s eye, she’s more likely to contact you to tour the interiors, too. Start sprucing up your apartment community in time for peak leasing season with these six tips. Tidy Up the Landscapes Snow and ice can leave your green spaces looking a little rough. Get the landscaping tools out of storage and get to work. Trim overgrow tree and bushes. Plant grass in patchy areas. Lay down fresh mulch. Add Some Color Nothing says springtime like some bright, beautiful flowers. After you’ve cleaned up your flower beds, plant some flowers in bright shades like yellow, orange and red. Add a Fresh Coat of Paint Rough winter weather can cause the paint to peel on your building exteriors. And peeling paint can be unsightly for prospective renters. Luckily, your apartment building can look as good as new with a fresh coat of...

Posted by on in Multifamily Industry News and Trends
What force added 534,900 jobs and $63.1 billion to the local Los Angeles economy? Well, according to a survey conducted by the National Apartment Association (NAA), that powerhouse is multifamily real estate. To find this data, the NAA conducted a 2013 survey and analyzed data from the area’s apartment industry operations, new construction costs, and resident spending. According to this recent report, multifamily's contribution to the Los Angeles economy is greater than in any other metropolitan area in the United States. According to Jim Clarke, Executive Vice President of the Apartment Association of Greater Los Angeles, they’ve done this type of survey before and have seen comparable results in the previous year. He reports, however, that for some individuals who aren’t aware of the multifamily market’s contribution to and impact on their local economy, this might come as a huge surprise. Breaking down these numbers, we see that the multifamily construction sector added approximately $5 billion, followed by overall apartment operation costs that contributed over $11 billion. The biggest contributor to the Los Angeles economy's influx was renter spending which accounted for a total of $47.1 billion. The survey also analyzed the job markets that were impacted by the multifamily industry. Of the 40 individual markets, the multifamily community generated over half a million jobs in the Los Angeles area and supported 1.3 million jobs for the entire state of California. Looking at the multifamily industry from a global perspective, we see that the apartment industry for the year generated over $1.3 trillion for the worldwide economy, and supported a total...

Posted by on in Multifamily Industry News and Trends
On April 21st, Google will be implementing their latest major algorithm update that is designed to push for a more mobile-friendly internet. All we know for sure is that Google recently made this announcement:   “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”   Even though this announcement doesn’t tell us exactly how to prepare for this change, the consequences are simple and clear: websites that are not optimized for mobile will be suffer significantly in Google rankings. So, implement one of these two strategies to ensure your community website survives when ‘Mobilegeddon’ strikes:   Responsive Web Design – If you have a responsive web design, the size of your website’s pages will automatically adjust to the screen size of the device your website is being viewed on. The benefit to this is that you only have to have one website. It’s highly flexible and happens to be Google’s recommended configuration (hint, hint). Beware of web designs that claim to be responsive but truly aren’t. If you think you have a responsive site but aren’t sure, simply visit your website on a mobile device and see if it is truly responsive to your screen size.   Create a Mobile Site – Mobile sites are separate websites created solely for mobile devices. While this option is typically cheaper to design, they can end up causing...

Posted by on in Miscellaneous
Why is my pool so crowded?  Who are all these people at the pool?  Those teenagers don't live in the community.  Why isn't the pool collecting any guest money? Does this sound like you? Believe it or not, some communities embrace this culture.  After all, it is a community pool.  The owners and higher ups have made a decision to allow a loose pass policy and/or decided not to collect guest fees. When this is the case, you may hear comments like these: "My family uses XYZ pool, my mother in law lives there."  "When my girlfriend comes to visit, she uses my next door neighbor's pass."  "Everybody is allowed 1 free guest.  We will find somebody at the pool to be your guest.  It will save us $5 bucks." Some communities do not embrace this culture.  Non-residents may be causing "problems" at the pool.    Budgets may be tight.  Additional chemicals, bathroom supplies, equipment wear and tear, and possibly additional lifeguards all cost money. Before reading further, decide which community you are and which community you want to be.  Switching from "loose rules" to "a tight ship" creates backlash.  Residents previously breaking the rules will obviously be upset.  However, regular residents will also become upset because they may have to take additional steps to be admitted. That being said, this is how you stop pass sharing 1. Use a photo ID pool pass.  The most common method unauthorized users gain access to a swimming pool is by using somebody else's pass.  Not by sneaking...