A New Generation of Owners Means New Trends in Real Estate
This is a good time for the property management industry, nationwide trends in the real estate arena show that the housing market is in a recovery model. In our industry (property management) we noticed an influx of foreign and national investors with an aggressive acquisition strategy from coast to coast. As the market increases momentum we see real estate news labeling the trend as a “seller’s market” creating a shortage of supply in desired metropolis and sub-markets.
What does that mean for the property management industry?
It means a new generation of owners with a different dynamic and perspective driven by the influence of social media, opening new innovated ways to doing business demanding a higher level of customer service and transparency in the management process.
Also the makeup of the ownership is not necessarily guided by industry experts but more so of young savvy business minded individuals and groups looking to maximize the return of their investment long term by studying the current trends in the market and by doing without past trends such as house flipping which is still common but may not be so desirable for some owners looking for higher returns on their investments.
What are some trends that you are seeing in the realestate world?
Here is a great infographic from Andy Fulton of Real Estate.Com . Read more of his great article here.
By Marilyn Viruet, our COO and President of Maysonet Group. Connect with her on Linkedin.
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No, we’re of course not implying that being a community manager is a waste of time. The question is are you wasting valuable time in your day-to-day responsibilities as a community manager? Are you falling further and further behind because your methods and protocols are unwieldy and out of date? Are issues that arise taking twice as much time to resolve as they should? Well then, it’s time to take action. Here are some ideas to consider.
The one-man-show. A lot of folks get into community management by themselves and take on all the responsibilities by themselves and stubbornly go down with the ship by themselves when it turns out they’re completely overwhelmed. Realizing that you need the extra help and raising your hand to get it are two crucial steps that can mean the difference between success and failure in your community management venture. Don’t be too proud to bring in one or two folks to whom you can spread the wealth.
Focus on what you do best. If you’re a talented community manager, then be the best community manager you can be. If you’re terrible when it comes to self-promotion -- including optimizing your website, getting the word out about your property, etc. -- find someone who’s really good at those things and hire them. You don’t have to bring them into your organization -- you can easily find a freelancer who can handle all of those responsibilities for you. It’s well worth the investment.
Trying too many community management software programs. This...
So I’m at the NMHC Market Research Forum in Boston this past week to sit on a panel/workshop on revenue management. Mark Obrinsky, who heads up Market Research at NMHC and has been a good friend and colleague for roughly decade brings up an interesting question:
“(paraphrasing) So what do you think about longer lease terms? And by longer lease terms, I mean 3-, 4- or 5-year leases.” He hypothesizes that there’s a latent, older “renter by choice” demographic that could be tapped, particularly in urban markets. The theory is that these folks would choose to rent but for the fear of unknown and thus uncertain future rent increases.
I’m of the opinion that this is probably not a good idea for reasons illustrated below, but I think it’s a provocative concept worth at least discussing. In the “nay column”:
A long-term lease, even with rent escalators, is essentially a put option for the resident. That means we commit to a maximum price and likely take all the risk. This is particularly true since residents can relatively easily opt out of the remaining months of a lease with little to no cost—either legally but paying a pre-determined lease break fee (typically a month’s rent) or illegally by simply skipping. It tends to be difficult, if not impractical, to hold a resident to the remaining term of the lease. But maybe there is a way to structure a lease of this type so that we could hold the resident responsible?
If we...