There seems to be a shift in the messages and stories that we are seeing and reading. Especially in the advertising trade journals.  It’s all about social media. Does anyone get the feeling that we are in the middle of a swell that is shifting how, when, where, why and who we communicate with?

For those that have been a part of it for years, it may seem like the world is infringing on their private domain. Those days are over. Marketers and the curious are now jumping on this bandwagon that is already moving at breakneck speed. And as more and more people take a seat, the added weight is propelling it at a faster rate.

If you have been a part of this for years, you have the upper hand. Use it to pat yourself on the back. If you are on the sidelines wondering what it is all about, I say, jump on and figure it out as you go along.

This is no longer a fad, it is the way communications is trending. Find us on Facebook and Twitter.com/mikellads and - of course - our sitewww.mikelladvertising.com

or read this quick commentary.

http://utahpulse.com/featured_article/social-media-minute-social-media-101