The percentage of growth in mobile commerce applications is very healthy and very significant across all segments, and realizing commerce growth in certain segments helps the multifamily housing company determine how to properly keep their residents top of mind. Based off this graph provided by John Levett of Juniper, a multifamily housing application that makes sense to develop is one that offers residents the opportunity to engage with the apartment community about local events as well as the opportunity to pay rent through their mobile application.  As mobile app use continues to develop it is important to stay focused on consumer behavior usage of these apps and design accordingly.

Should you need further clarification on consumer behavior, please feel free to contact me direct at This email address is being protected from spambots. You need JavaScript enabled to view it..