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Online Rental Application vs. Print PDF Application

Online Rental Application vs. Print PDF Application

Bad PrinterSubmitting a rental application is a HUGE step for both the potential renter and property manager alike. Once the potential residents have submitted a rental application, they have made a conscious buying decision. It is a fact -phone leads, email leads, and walk-ins are great, but completed rental applications are golden.  It's a wonder then, why so many multi-family properties still use only paper and PDF applications when it comes to leasing their apartments! In the age of technology, it has been proven time and time again that electronic submissions are faster, easier, and more organized than a long paper trail.

I'm sure you're thinking, "I have a PDF application that potential renters can print, fill out, and bring back or fax it to me; what's the difference?"

The difference is huge!

First, ask yourself, "How many of your PDF rental applications have you received from your website and internet ads in the last 12 months? 1, 2, 5?"

Online Rental ApplicationPDF applications don't work because they are essentially the same as a paper application that is picked up at the office. In fact, in most cases it is the exact same paper application, just uploaded to the Internet to be printed. Applicants still have to fill it out and bring it to you or fax it. We've learned that the less running around people have to do, and the more convenient their application process is, the more likely they will be to rent with your property. Convenience is key!

We personally own ten multi-unit apartment properties in the Southeast. Our properties, receive an average of 2-5 new rental applications a week from their websites and internet ads! One of our properties had 29 sight-unseen leases last year!

Sergio Navarrete

Online Rental Application by Occupancy100.com

{jomcomment}
 
This comment was minimized by the moderator on the site

"The difference is huge" is an understatement. Our clients have seen a nearly 50% boost in qualified traffic by adding a feature like this.

I'm still a bit shocked that some owners still have the perception that leads or applications that come in online are somehow phony or not as serious as walk-ins. People with jobs (i.e. can pay the rent) don't have time to waste with a burdensome application process... aren't they the renters you want?

More on the topic: [url]http://www.on-site.com/blog/jake_harrington/2009/06/three_steps_green_leasing[/url]

  Jake Harrington

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