YES! Do you remember at NAA in 2012 everyone was so hyped on how Property Management was the 2nd happiest job in the US (after florists- I don't know why I remember that)? Our managers were happy about their jobs prior to when we added Social Media Marketer, Marketing Manager, Rental Insurance Compliance Manager, Software Trainer, Reputation Manager, etc. to the onsite job description without adding any additional people, and providing software that may, in some cases, produce more work.

"It's like arms of an octopus" -- that is such an apt description! I love learning from Virginia. She really gets what it's like for the on-site teams. Thanks for sharing this clip! This is such an important lesson for leaders to be mindful of, and for those of us on the supplier side also to be sensitive to. New initiatives have to be implemented and managed, and the experience of those who are being asked to do the work must always be considered.