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Selling Lifestyle in Apartment Marketing

Selling Lifestyle in Apartment Marketing

Urbane has once again shown me why I'm a true "fanboy" of theirs. I'm scrolling down my MySpace page when I notice a new picture in my top friends area, with "Urbane Apartments" right above it. It's not a picture of their hip, modern communities, but rather three (attractive) women. They truly understand that they aren't selling just a physical space, they are selling a lifestyle. And check out their new layout - it's pretty trippy: http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=121171181

 

 

 

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