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Home Insider Blogs Tara Furiani's Blog Slow or No Reaction Time… Costs Your Business!
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Nov 02
2011

Slow or No Reaction Time… Costs Your Business!

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Posted by: Tara Furiani

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For those of you who’ve met me or taken one of my classes, you know that I say what I mean and I mean what I say. I talk the talk and I walk the walk. I tell it like it is (professionally and with care, of course) but If it has to do with not sugar coating things, I’m your girl (of course, I’m not referring to using “visit us” or “live here” words during leasing… then a little fluff is just fine). But in normal every day dealings onsite and at the corporate office… I don’t see the point in wasting time beating around the bush, because TIME is MONEY!

There have been numerous occasions that I am aware of, sadly, that a property manager has not filed an eviction on a resident who hasn’t paid rent by the time it’s due. Despite the action being spelled out, very clearly, in our policy and procedures manual (and common sense if you’ve spent any time in the business).

The manager will have a wide range of reasons as to why they won’t… but the last time I heard the excuse, I nearly fell out of my chair (seriously). She said “Well… I needed the occupancy numbers”. WHAT? What good is a high occupancy percentage if you’re not collecting any rent? She didn’t know the answer. Turns out, this person was a habitual late-rent payer and eventually ended up skipping out… owning an absurd amount of money to the community. Worst yet… he’d been renewed without increase. TWICE!

What baffles me about the above story is two-fold. One… when is it ever ok to not file on someone when they’re past due on rent (and it’s company policy) and Two… why the heck would you renew (and not increase) someone who’s shown they are a resident who can’t be counted on? This person ended up costing the company nearly $10,000 in legal fees, lost rental income and apartment home damage (I know, who would have thought someone who didn’t care enough to pay their rent on time would destroy the home they’re living in too… crazy **note the sarcasm**).

The second example that I’m talking about is with regard to employees… when a cord needs to be cut, because the action of a singular employee is impacting the business (both financially due to poor performance and morale with their employees and their peers who are watching things happen and seeing nothing being done), why are we so slow to cut it?

Now, I am very seasoned with regard to HR and proper procedure… however, nearly all states and all companies have an At Will employment policy. What that means is, you can be fired for no reason at all. But, if there is documented cause and plenty of reason, often, we’re still slow to sever the relationship… and to be honest with you… it infuriates me. When the actions of one affect many and clearly affect the business something needs to be done. Something needs to change. There are only so many chances you can afford an individual before finally holding them accountable and taking action.

Slowly reacting to a resident problem (any kind… not paying rent, violating community policies, being disruptive, etc…) or an employee problem (poor performance, bad attitude, doesn’t play well with others, etc…) costs businesses more than they probably realize. When it comes to the “hard stuff”… like choosing to end the residency or business relationship, we have to take the bull by its horns and take action. Not reacting at all or being too slow to react might just cost you more than that one resident or that one colleague… it might end up costing you several. Can your business afford that? 


Comments (6)Add Comment
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written by Mindy Sharp, November 02, 2011
Having been on both sides of the coin, I feel sorry that there is a Manager who is so afraid of reporting occupancy numbers that she would NOT follow proper protocol and move to evict a non-paying Resident (at least without first consulting her RPM.) Sometimes, I see this with some management companies, the holy grail of Occupancy seems to overwhelm the running of a property. I think a lot of managers simply don't understand or appreciate the difference between physical occupancy versus economic occupancy.
The sad truth is that what I see are many RPMs who may be over-burdened with extra responsibilities and are not looking closely enough at anything other than "the numbers" that no one is paying attention to what the on-site teams are doing (or not doing.) I know as companies grow, many mid level and on site members are having to do more with less and it is hard to "police" people's actions.
But, that being said, I agree 100% that too many people in positions who repeatedly disregard company policy, whether in the Office or in Maintenance, are allowed to remain. This may be in part due to the human resource/employee policies of counseling a certain amount of times, documenting every conversation, etc. At Will means just that, but I think too any people worry about being "fair" in order to avoid confrontation and litigation.
3684
written by Ross Blaising, November 02, 2011
Hey Tara, I dig your style. The value of time is so undervalued in most organizations...but getting a team on board to understand that time = respect can be done. That culture has to flow from the top though. So if a team isnt performing effieciently and respectfully when it comes to this- look to the leader.

I have always made every one of the folks on my teams (and the first item on my meeting minutes) place a label on their monitor that says:

Be Brief. Be Bright. Be Gone.

Go get em!

Ross
4528
written by Stephani Fowler, November 03, 2011
Like Mindy I have been on both sides. When I started in the business eons ago I was a Property Manager with no idea how my choices affected the bottom line. That company just left us to rent apartments and collect rent, without understanding the big picture. I say now I was a "rental manager" then as I all ever heard about was OCCUPANY, Occupancy, occupancy! No one ever wanted to hear about the residents who I evicted for non-payment, they only wanted to know why my occupancy wasn't high enough. I still know people who work for that company and I can't help but wonder if it's not simply because they would flounder if thrown into a real management position. I know if it weren't for a wonderful mentor I found at my 2nd PM position I would have.
On the other side it is very frustrating to see those who continue to do things their own way to make the "numbers look good", but with no real positive impact. The absolute worst is being compared to another community that looks good on paper only because of the shady practices of a manager. Why companies keep these people around I'll never know. They have no real loyalty to the company they work for nor to the community they manage. When these managers do leave one company you see them recycled through yet another community. Also as someone who is not fond of rules it really makes my blood boil when we have yet another policy change due to someone’s incompetence. Our company even has a policy on how to write an email. REALLLLYYYY, you trust someone to manage a multi-million dollar asset who can not communicate in a professional manner?????
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written by Brent Williams, November 07, 2011
Absolutely excellent blog, and it is a great lesson to anybody who wants to get promoted - if you want to excel, you must understand not just your job duties, but how each of those duties impacts the bottom line.
5904
written by Tara Furiani, November 07, 2011
@Mindy- I too have been on both sides of the coin, and yes, we must be fair (of course)... but as you said, they don't understand the difference, so in my opinion we're not training our people (either at all or correctly, from the top of it's an RD issue) on how to run the business. It's a business not a shelter smilies/smiley.gif

An RD should be overseeing a property, not trying to run them all. If they're managing their time effectively, hiring the right people and then training those people, instilling a sense of ownership with their team, and providing coaching/leadership... they shouldn't feel overburdened. I say this as someone who's BEEN an RD, it's possible to be successful (and not feel too terribly overworked... but then again overworked is the nature of multifamily housing! MANY companies are now providing a lot of the resources we used to also be responsible for, as a Regional (such as: marketing, classroom training, etc...). It's a different ballgame today and I think, a lot more supportive.

@Ross... thanks! I did anyone who digs my style smilies/smiley.gif You also just so happen to use the same mantra as my boss, whom I adore... Be Brief. Be Bright. Be Gone. smilies/smiley.gif I love it!

@ Stephani... it's so true... and it's so sad. OCCUPANCY! OCCUPANCY! OCCUPANCY! Means JACK if you're not collecting the rent from that high %! You're one of the lucky ones who found that mentor and were shown "the way" (the right way). YAY!

@Brent... thank you! Exactly!

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written by Doug Benson, November 09, 2011
I am surprised that this had to be mentioned. How is this any different than a person not paying for their hamburger or an employee being insubordinate? The root cause of all of this is clear. Possibly you are all starting to see the risk that you add to your business when you employ people that don't own the units or when you employ people that aren't rewarded in a way that would motivate them to making decisions that improve or at least maintain your business financial performance.
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