Keys to the communication kingdom are sometimes hard to grasp. Nothing in business is more important than communication. You can have the best plans, the greatest ideas, but if you don’t have effective communication, your results won’t be stellar.
I recently received an email from a property manager sharing with me her response to a resident about an issue where the resident wasn’t clearly informed, and I quote, “I let her know (the resident) that we have a web site and a face book fan page, I also let her know we send out newsletters every month on top of crime watch meetings. She does not want a computer at home, she said that the newsletters are a waste of good paper and she doesn’t have time to attend any kind of meeting. Aside from staying after work and waiting for her to get home, I do not know how she would like us to communicate with her”.
This is definitely a tough nut to crack, so, how is a property manager supposed to communicate with someone who doesn’t utilize technology? How about going low tech, a notice laminated and posted at the mail box kiosk, everyone gets mail and has to pick it up at some point, and of course there is the laundry area, there is usually always a bulletin board for postings there. Did we ever ask the resident how she would like to be communicated with? I think in this age of new technology, we forget about talking with one other, it’s important to speak to your residents each time you engage with them. Know your audience, understand how they listen, and remember, not everyone has a Face Book page, email, or smart phone, nor do they want them. Do you know anyone over 65 or 70 that doesn’t have a smart phone? I do, and we have to find ways to communicate that doesn’t involve technology.