Another way to make residents more comfortable is to call them about their work order or just stop b...
Great idea to give them a time frame for the offer - thank you for the feedback.

Training Trivia

In which of the following situations should you cease follow-up with a prospective resident?

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135008381 [{"id":"232","title":"After three unsuccessful attempts at reaching them","votes":"6","pct":"20.00","type":"x","order":"1","resources":[]},{"id":"233","title":"When you hear from a competitior that they have leased with them","votes":"2","pct":"6.67","type":"x","order":"2","resources":[]},{"id":"234","title":"When they have told you they are putting off their move for a while","votes":"1","pct":"3.33","type":"x","order":"3","resources":[]},{"id":"235","title":"None of the above","votes":"21","pct":"70.00","type":"x","order":"4","resources":[]}] ["#ff5b00","#4ac0f2","#b80028","#eef66c","#60bb22","#b96a9a","#62c2cc"] sbar 200 200 /polls/vote/86-in-which-of-the-following-situations-should-you-cease-follow-up-with-a-prospective-resident No answer selected. Please try again. Thank you for your vote. Answers Votes ...
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Social Media

- Blog posts tagged in Social Media

Posted by on in Property Management
When I was actively marketing one of my companies that dealt with resident portals, I often was faced with one major dilemma:  Who is the best person to talk to?  My service dealt with resident retention, technology, and training, so often nobody was quite sure who was making the decision on my service.  Was it the IT department?  Was it the marketing director (I say "marketing" director because "resident retention" director is an MIA position)?  Was it someone on the training side of things?    As things progress into 2010 and beyond, it's become abundantly clear that this problem is only going to get worse, and that better coordination between business units will have to a top priority.  Here are a few examples (there are countless others!):   The IT Department and the Marketing Department:  This is the most obvious and needed element to cross-pollination within property management companies.  Although print advertising will never die (in my opinion), more and more marketing and resident retention efforts are going to be performed online.  Your IT department is going to have to become more savvy with marketing, and your marketing directors and on-site teams are going to have to increase their proficiency online.  But it goes beyond just operations - Imagine the brainstorming benefits of bringing these two teams together for planning out new features and programs on your existing website and abroad (i.e., Facebook, Twitter, etc)!   Marketing Department and Legal:  If you thought Fair Housing was scary before, add in...

Posted by on in Property Management
The Internet connects us like no other medium, and social networking sites are a great way to stay in touch and turn connections into business. Here are the top ten opportunities that social networking offers and why you should stay connected in 2010: 1.     Spread a consistent message/image to a large audience about your brand, identity, and products/services 2.     Meet people in your industry, find employees and employers, ask for referrals, and get/give advice 3.     Put a "face" on your business and show your corporate personality 4.     Help build your website's search engine ranking by cross-linking on all sites and optimizing media assets (the more quality links to your site, the better!) 5.     Compliment your existing online and offline presence (Do not replace them) 6.     Provide helpful, relevant information that is useful to the masses 7.       Turn your new and existing customers into repeat customers and fans 8.       Target specific demographics/industries/companies by using proper and consistent keywords/phrases for your audience 9.       Promote your events, promotion and specials to a wider audience 10.   Elevate your customer service to a new, transparent level Here are ForRent.com's Top 10 favorite social networking sites in 2009: 1.     Facebook 2.     MySpace 3.     Twitter 4.     YouTube 5.     LinkedIn 6.     Yahoo! Answers 7.     Flickr 8.     del.icio.us 9.     Digg 10.  Stumbleupon ...

Posted by on in Property Management
Saw this great blog post by Toby Bloomberg on Twitter that compares Social Media today to the marketing concept in "Miracle on 34th Street" - I couldn't agree more and talk about this movie in one of my seminars :) - MERRY CHRISTMAS!http://tinyurl.com/yama5vrAnne Marie...

Posted by on in Property Management
Just when I thought some of the heat and debate would start to die down, then I find that the fire just keeps on burning with some.  I am not against other people voicing their opinions.  That's what freedom of speech is all about.   I scratch my head though with repetitive comments and thoughts from 2009 already streaming into 2010.  Using social media simply has core attributes that cannot be ignored if you want a measure of success.    Let me quote you what Mike Schnaffer said in Forbes.com this morning.  He was referring to Ford's campaign when he stated the following.    "A good example is Scott Monty who heads up social media for Ford. Monty is very effective in getting Ford's message out by talking with customers rather than just talking to customers."   The basis of the entire article was talking about how certain groups of people could actually be killing Social Media.  The spammers and the blatant advertisers who want to get you 2 millions followers and whiten your teeth are the ones who are ruining the experience.  There are a lot of good techniques to avoid these people in the first place which will be the subject of another post.  I want to leave everyone with the simple thought of the title of this blog.  How do you make eye contact in social media?    There are some gross misconceptions out there as to how you should interact on these platforms.  I had one individual the other day ask me how to...

Posted by on in Property Management
I've been following the whole TWITTER phenomenon very closely. At first, I was VERY confused. Who would use twitter and why? More importantly, why would I use twitter, and what would I tweet? After months of following tweeters, tweeting, searching tweets, reading tweets, re-tweeting, something dawned on me: Not all twitter users are created equal! In order to best understand and utilize twitter, I had to decide what kind of twitter user I was or wanted to be.Most twitter users fell in the following 4 categories:Tweeters - These guys have something to say, and they are out there sharing IT with the world, or at least, the twitterverse. In the real world, these would be your authors, writers, politicians, radio personalities, teachers, educators, speakers, advocates, socialites, personalities, class clowns, etc. Instead of a book, magazine, stage, forum, class, radio, soapbox, etc. - they use twitter to get their message out.Followers - are exactly that. They follow the tweeters. They are the audience. In the real world, these would be readers, subscribers, students, supporters, etc. In the twitterverse, there is more opportunity to INTERACT with their tweeters than in the real world. AND, almost more importantly, that INTERACTION is shared with all fellow followers AND the twitterverse.These are the TOP 2 types of twitter users. In the business world, and in our multi-family apartment industry, the following 2 lesser known types are KEY to marketing and sales:Listeners - these are not just followers - these twitter users are out there listening for very specific topics or...

Posted by on in Property Management
I have been thinking a lot lately about Engagement, and Contests and how we can create much more leverage with partnering and social media. We have all done far too many not so successful Contests, where the effort and investment fall far short of the mark.Last year we wanted to add furnished apartment photos to our Urbane Apartments web site, and with people in the photos. We tried using hired models, but that was pretty expensive and looked too staged. We ended up doing a photo shoot, where we sent out a photographer for the shoot and traded the pictures for rent. We got some excellent photos and Urbane Resident participation.  So, all is good right, well sort of, but when we totaled up all the free rent, while it may have been a great deal based on what we got (live models are over the top expensive), we think there is a better way, and how we are approaching Contests and Social Media in 2010. For instance, What if we would have partnered with say, Kodak for our contest, they get exposure (no pun intended) for their product on our web sites, and with our demographic, and we could have gotten an array of things in exchange for that, including the spread of the photos on their many photography blogs and blogger following; think Link Love.  Partnership MarketingOne of our most successful Contests and Events at Urbane happened this fall when we partnered with Sharpie Pens for our Sharpie Draw...

Posted by on in Property Management
Dominos Pizza recently created a great video on how they utilized social media and costumer criticism to "Turnaround" and come back with a new and improved product. There are no shortage of venues for customers to make complaints these days. What's important to ask is how businesses are utilizing this customer feedback to improve.    ***********Elysa Rice is Ellipse Communication's Emerging Media Consultant. Ellipse is celebrating 10 years providing websites and software to the multifamily industry.  ...

Posted by on in Property Management
As more and more companies have a Facebook Fan Page, we thought it would be a great addition to our Multifamily Insiders' profiles! You can see an example of the Facebook Fan Page, and then watch the video to add your Fan Page to your own profile! [video:http://www.youtube.com/watch?v=mAprZboj7R0 444x250] Have a better idea on how to find the API Key and Profile ID? Just add a comment below! ...

Posted by on in Property Management
Did you know that Mike Whaling, Eric Brown, Duncan Alney, myself, and an occasional guest do a weekly podcast show? Check it out over on the right hand side of my blog or subscribe to it on iTunes.  [video:http://www.youtube.com/watch?v=z7eP4DqwR4o 425x250]As seen @ Tidbits from The Apartment Nerd ...

Posted by on in Property Management


Augmented reality has made its way into the multi-housing industry. What is augmented reality, you ask? Combine the GPS and camera functions on your cell phone, feed in basic data about the landmarks in your area, and you will have pieced together the main tools needed to create augmented reality. If that still doesn't draw a good visual, just think about the yellow "first down" line in football. It is digitally imposed over the field to give you a better perspective of where first down is.

Augmented reality lets consumers view real-time digital information on top of reality through the camera of their cell phone. Layar, the world's first augmented reality application, is now available to potential renters. Using this innovative app, apartment seekers can view apartments for rent featured on ForRent.com through the camera of their iPhone® 3GS or Google Android mobile phone within a 10-mile radius of where they are standing.

Once the apartment seeker selects the property of their choice, phone and email contact information appears at the bottom of the screen. The Layar application makes it easy for potential renters to find their next apartment. This is beneficial to property managers because it gives real-time information and makes it easier for potential renters to find their listings. Simply point; then click.
The augmented reality application could change the mobile apartment searching process. Need more details? CNN created a great story about this new application here.

Download the Layar app directly from your iPhone 3GS or Google Android phone. To learn more about the ForRent.com augmented reality application, click here.