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Training Trivia

In which of the following situations should you cease follow-up with a prospective resident?

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1236939649 [{"id":"232","title":"After three unsuccessful attempts at reaching them","votes":"33","pct":"26.83","type":"x","order":"1","resources":[]},{"id":"233","title":"When you hear from a competitior that they have leased with them","votes":"8","pct":"6.50","type":"x","order":"2","resources":[]},{"id":"234","title":"When they have told you they are putting off their move for a while","votes":"9","pct":"7.32","type":"x","order":"3","resources":[]},{"id":"235","title":"None of the above","votes":"73","pct":"59.35","type":"x","order":"4","resources":[]}] ["#ff5b00","#4ac0f2","#b80028","#eef66c","#60bb22","#b96a9a","#62c2cc"] sbar 200 200 /polls/vote/86-in-which-of-the-following-situations-should-you-cease-follow-up-with-a-prospective-resident No answer selected. Please try again. Thank you for your vote. Answers Votes ...
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Social Media

- Blog posts tagged in Social Media

Posted by on in Property Management
First off I would like to give a hat tip to Brent Williams, the chief at MultifamilyInsiders.com, for spurring this conversation and inspiring this post. We had an interesting conversation going on from one of my previous posts, and it came around to "managing one's expectations with social media." I've said all along that social media is a part to building your online brand. With building any brand we all know it takes time, and building an online brand can seem like you're doing it all over again. The good news is that if you already have a brand then it's not a complete rebuild, but it's taking a different view point for how your brand is going to present itself online. This doesn't happen overnight, and the "build it and they will come" concept just doesn't work. No longer can you just build a website and hope people find you. You need to continually build your presence online, you need a strategy, and you needed to start yesterday. For those of you that have started, GREAT! For those of you thinking about starting, it's time to get a move on.In my comments to Brent from that post I shared what I've helped J.C. Hart do over the last 2 years to build a better online brand. That's right 2 years. Here's what I shared:This is a challenge and a hurdle so many struggle with. The main issue really isn't where the resources are coming from, but how people are stuck...

Posted by on in Property Management
microscopeState the Problem- Why am I using social media?  How will I use it?  What benefits will it bring my company and community?  The purpose of social media is to reach a broader audience and connect with key people that are using these platforms   Form a Hypothesis- I predict that if I research this properly and use surveys to ascertain where and how my audience is using social media, I will then be able to reach certain marketing and retention goals.    Experiment- I will make a Facebook page for my community.  I know how many people in my community use Facebook, so I will reach out to them and invite them to become fans of my page.  I also know that local businesses use Facebook, so I will also reach out to them.  I will daily try different content on my page and use a recording method to track my results.  I am interested in statistics such as how many new fans I have, who are they and why are they fans, how many interactions did I have on my page, did my page result in clicks to my community website?  I will use Google and Facebook analytics to help track my progress.   Analysis- When experimenting with different content and posts, it had an impact on the interactions.  When content was not regular, this seemed to affect website traffic.  Reaching out to local businesses that have become fans has built up interactions on the page.  New fans are...

Posted by on in Property Management
I think this can apply to any social network, but I'll start with Facebook. The question is whether it's time to clean out the clutter on Facebook, and what to do when your "fans" start cleaning out their clutter. What's your plan/strategy?[video:http://www.youtube.com/watch?v=mvO2bVlXPHU 444x250]As seen @ Tidbits from The Apartment Nerd ...

Posted by on in Property Management
Your community's facebook page should have a facebook username, also known as a vanity URL.Why? Being able to choose the URL for your facebook page is like a vanity license plate - it not only makes it easy to remember (and hence share with others), but helps you claim a little piece of facebook space as your own. Why let someone else (facebook) randomly set your URL, when you can control how people find you, remember you AND how google ranks you?(Photo provided by aprilzosia on flickr through creative commons license.)What am I talking about?Most facebook URL's are something like http://facebook.com/profile.php?id=123456789  - that's hard to remember!Now take for example, RENT SODA's facebook URL: http://facebook.com/rentsoda - WAY easier!In terms of SEO, having a facebook vanity url will help your facebook page rank higher in google searches than pages without a vanity url.Follow these steps to claim your facebook vanity URL for your apartment community:1.) First, carefully think of a username you want to use. Once it's been selected, you won't be able to change or transfer it. Usernames need to be at least 5 characters made of only alphanumeric characters. A period (.) is also allowed.2.) Go to http://facebook.com/username  . Follow the prompts for your profiles and each fan page administered by your profile. For fanpages, facebook requires that your page have a minimum of 25 fans.What's your facebook vanity URL?Don't get it? RENT SODA. GET IT! -Daisy Nguyen in Minneapolis, Minnesota MNDaisy Nguyen is owner and CEO of RENT SODA, a business and marketing consulting company. Become a FAN of RENTSODA, connect on LinkedIn, FOLLOW RENT...

Posted by on in Property Management
When I was actively marketing one of my companies that dealt with resident portals, I often was faced with one major dilemma:  Who is the best person to talk to?  My service dealt with resident retention, technology, and training, so often nobody was quite sure who was making the decision on my service.  Was it the IT department?  Was it the marketing director (I say "marketing" director because "resident retention" director is an MIA position)?  Was it someone on the training side of things?    As things progress into 2010 and beyond, it's become abundantly clear that this problem is only going to get worse, and that better coordination between business units will have to a top priority.  Here are a few examples (there are countless others!):   The IT Department and the Marketing Department:  This is the most obvious and needed element to cross-pollination within property management companies.  Although print advertising will never die (in my opinion), more and more marketing and resident retention efforts are going to be performed online.  Your IT department is going to have to become more savvy with marketing, and your marketing directors and on-site teams are going to have to increase their proficiency online.  But it goes beyond just operations - Imagine the brainstorming benefits of bringing these two teams together for planning out new features and programs on your existing website and abroad (i.e., Facebook, Twitter, etc)!   Marketing Department and Legal:  If you thought Fair Housing was scary before, add in...

Posted by on in Property Management
The Internet connects us like no other medium, and social networking sites are a great way to stay in touch and turn connections into business. Here are the top ten opportunities that social networking offers and why you should stay connected in 2010: 1.     Spread a consistent message/image to a large audience about your brand, identity, and products/services 2.     Meet people in your industry, find employees and employers, ask for referrals, and get/give advice 3.     Put a "face" on your business and show your corporate personality 4.     Help build your website's search engine ranking by cross-linking on all sites and optimizing media assets (the more quality links to your site, the better!) 5.     Compliment your existing online and offline presence (Do not replace them) 6.     Provide helpful, relevant information that is useful to the masses 7.       Turn your new and existing customers into repeat customers and fans 8.       Target specific demographics/industries/companies by using proper and consistent keywords/phrases for your audience 9.       Promote your events, promotion and specials to a wider audience 10.   Elevate your customer service to a new, transparent level Here are ForRent.com's Top 10 favorite social networking sites in 2009: 1.     Facebook 2.     MySpace 3.     Twitter 4.     YouTube 5.     LinkedIn 6.     Yahoo! Answers 7.     Flickr 8.     del.icio.us 9.     Digg 10.  Stumbleupon ...

Posted by on in Property Management
Saw this great blog post by Toby Bloomberg on Twitter that compares Social Media today to the marketing concept in "Miracle on 34th Street" - I couldn't agree more and talk about this movie in one of my seminars :) - MERRY CHRISTMAS!http://tinyurl.com/yama5vrAnne Marie...

Posted by on in Property Management
Just when I thought some of the heat and debate would start to die down, then I find that the fire just keeps on burning with some.  I am not against other people voicing their opinions.  That's what freedom of speech is all about.   I scratch my head though with repetitive comments and thoughts from 2009 already streaming into 2010.  Using social media simply has core attributes that cannot be ignored if you want a measure of success.    Let me quote you what Mike Schnaffer said in Forbes.com this morning.  He was referring to Ford's campaign when he stated the following.    "A good example is Scott Monty who heads up social media for Ford. Monty is very effective in getting Ford's message out by talking with customers rather than just talking to customers."   The basis of the entire article was talking about how certain groups of people could actually be killing Social Media.  The spammers and the blatant advertisers who want to get you 2 millions followers and whiten your teeth are the ones who are ruining the experience.  There are a lot of good techniques to avoid these people in the first place which will be the subject of another post.  I want to leave everyone with the simple thought of the title of this blog.  How do you make eye contact in social media?    There are some gross misconceptions out there as to how you should interact on these platforms.  I had one individual the other day ask me how to...

Posted by on in Property Management
I've been following the whole TWITTER phenomenon very closely. At first, I was VERY confused. Who would use twitter and why? More importantly, why would I use twitter, and what would I tweet? After months of following tweeters, tweeting, searching tweets, reading tweets, re-tweeting, something dawned on me: Not all twitter users are created equal! In order to best understand and utilize twitter, I had to decide what kind of twitter user I was or wanted to be.Most twitter users fell in the following 4 categories:Tweeters - These guys have something to say, and they are out there sharing IT with the world, or at least, the twitterverse. In the real world, these would be your authors, writers, politicians, radio personalities, teachers, educators, speakers, advocates, socialites, personalities, class clowns, etc. Instead of a book, magazine, stage, forum, class, radio, soapbox, etc. - they use twitter to get their message out.Followers - are exactly that. They follow the tweeters. They are the audience. In the real world, these would be readers, subscribers, students, supporters, etc. In the twitterverse, there is more opportunity to INTERACT with their tweeters than in the real world. AND, almost more importantly, that INTERACTION is shared with all fellow followers AND the twitterverse.These are the TOP 2 types of twitter users. In the business world, and in our multi-family apartment industry, the following 2 lesser known types are KEY to marketing and sales:Listeners - these are not just followers - these twitter users are out there listening for very specific topics or...

Posted by on in Property Management
I have been thinking a lot lately about Engagement, and Contests and how we can create much more leverage with partnering and social media. We have all done far too many not so successful Contests, where the effort and investment fall far short of the mark.Last year we wanted to add furnished apartment photos to our Urbane Apartments web site, and with people in the photos. We tried using hired models, but that was pretty expensive and looked too staged. We ended up doing a photo shoot, where we sent out a photographer for the shoot and traded the pictures for rent. We got some excellent photos and Urbane Resident participation.  So, all is good right, well sort of, but when we totaled up all the free rent, while it may have been a great deal based on what we got (live models are over the top expensive), we think there is a better way, and how we are approaching Contests and Social Media in 2010. For instance, What if we would have partnered with say, Kodak for our contest, they get exposure (no pun intended) for their product on our web sites, and with our demographic, and we could have gotten an array of things in exchange for that, including the spread of the photos on their many photography blogs and blogger following; think Link Love.  Partnership MarketingOne of our most successful Contests and Events at Urbane happened this fall when we partnered with Sharpie Pens for our Sharpie Draw...