Great way of getting people to say yes, will be applying this principle when I am showing available ...

Training Trivia

In which of the following situations should you cease follow-up with a prospective resident?

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1490130023 [{"id":"232","title":"After three unsuccessful attempts at reaching them","votes":"3","pct":"14.29","type":"x","order":"1","resources":[]},{"id":"233","title":"When you hear from a competitior that they have leased with them","votes":"2","pct":"9.52","type":"x","order":"2","resources":[]},{"id":"234","title":"When they have told you they are putting off their move for a while","votes":"1","pct":"4.76","type":"x","order":"3","resources":[]},{"id":"235","title":"None of the above","votes":"15","pct":"71.43","type":"x","order":"4","resources":[]}] ["#ff5b00","#4ac0f2","#b80028","#eef66c","#60bb22","#b96a9a","#62c2cc"] sbar 200 200 /polls/vote/86-in-which-of-the-following-situations-should-you-cease-follow-up-with-a-prospective-resident No answer selected. Please try again. Thank you for your vote. Answers Votes ...
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- Blog posts tagged in Technology

Posted by on in Property Management
Online or otherwise-automated rent collection has the potential of simplifying one major headache for on-site apartment teams. And even better, residents seemed to really want this new ability themselves, providing a nice benefit to them, as well. But somewhere along the line, the plan has broken down. According to a recent report by NMHC, an impressive 81 percent of apartment operators utilize online rent payment through either credit card, bank transfer, or both. But when the dust settled, only 18 percent of residents actually used the service. The report states that 76 percent of residents still make the walk to the leasing office each month, rent check in hand.  The report mentioned a few obstacles that online/automated rent payment had, including:Costly convenience fees for credit card transactionsIntegration problems with property management softwareAccounting and reconciliation issuesOf course, that does not explain the lack of bank transfer use. Was there a element of confusion with setting that type of transaction up? Or possibly a misguided lack of trust issue? If you offer these services, what are the reasons you have heard why residents don't participate in your online/automated rent payment options? (If you would like to see more statistics from the NMHC report or would like to view the entire report, click here.)...

Posted by on in Property Management
This may come as a shock, but I've been thinking. After the debacle, I started thinking about the ILS models in general. I've shared some of my thoughts about ILS's in a MFI discussion (click here) before, but here are some more ideas and I want yours please. Tell us what you want to see. How do you want to see the ILS's change? [video: 444x350]As seen @ Tidbits from The Apartment Nerd ...

Posted by on in Property Management
Do you ever wonder what your high school sweetheart, quarterback, class clown, cheerleading captain, class nerd, and valedictorian are up to these days? You may have lost touch with these people over the years but all is not lost. Baby boomers and beyond are finding social networking sites appealing for the same reasons most people do - to stay in touch with people. They are interested in reconnecting with old friends and classmates whom they haven't talked to in more than 30 years.  Currently, 16.5 million adults age 55 and older engage in social networking, according to Internet monitoring site comScore. A consumer survey of U.S. consumers from the NPD group, Inc., a leading provider of reliable consumer research, shows that 61% of baby boomer Internet users (age 44 to 61) had visited sites that offer streaming or downloadable video, while 41% had visited social networks. There are helpful, even enjoyable and easy-to-use, Web sites that offer social benefits such as networking opportunities, research tools, and helpful articles on everything from retirement to long term care. These sites allow you to sign up and join, meet others, post articles etc, while others provide access to useful information regarding life after 55. The industry experts at After 55TM Housing and Resource Guide and continue to stay abreast of new media trends and want to provide you with a list of social networking sites that can benefit you. Facebook Facebook is a place to connect online with your friends and family...

Posted by on in Property Management
Social Media- Know Your Risks  By Nadeen Green, Senior Legal Counsel at For Rent Media SolutionsWhen you got ready to leave home today, you knew there was the possibility that someone could wrongly come into your home to steal things, so you probably locked your door, and perhaps set an alarm.  Then, when you got behind the wheel of your car, you knew there could be an accident, so you buckled your seat belt.  No one is telling you not to leave home or not to drive, but both of these activities pose risks.  Everyday we take risks, and the better informed we can be about risks, the smarter and safer we are.  The same is true for advertisers as they embrace social media to promote their apartment communities.  Social media is a great innovation, but it does have its risks, and the better informed advertisers can be about those risks, the smarter and safer they are. Remember that a website is a form of advertising.  As a practical matter it is no different than any form of traditional advertising, and the same rules apply.  The things you say must be true, because if they are not, it is libel; you have to be aware of consumer laws (watch out for sweepstakes that are really illegal lotteries); and, you have to honor the trademarks and copyrights of others. And of course, don't forget about fair housing considerations.  The point of a website is to advertise the community; what is posted on a website (and that...

Posted by on in Property Management
  In a recent seminar at Columbus Apartment Association, Kate Good, National Speaker, Marketer and Creative Consultant for the multifamily industry, gave a speech regarding the current effects of the economy on the multifamily housing sector.  I read pieces of the speech and was enthralled by the data collected by Ms. Good and the points about the changing face of the renter.  However, one of the observations, the increase of specials and concessions offered in today's market was very concerning.  .  According to Ms. Good, approximately 70% of communities nationwide are offering concessions, everything from one month to four months free.  You can view this blog written by Chrissy Wills at have spoken to many people in the industry and found they are divided about specials and concessions offered by communities.  I guess you can say they are "necessary evils".  I say this because renters are researching communities more effectively now than they did even five years ago.  As prospects click on the homepage for apartment communities they are immediately greeted by pop-ups about free rent.  Now, I am seeing the internet coupon used.  By the way, I think internet coupons are a smart way to track traffic.   Without specials and free rent, some potential renters are skipping the community altogether.  It's the WIIFM effect.  In my opinion, giving away so much free rent undermines the integrity of the pricing scheme at the community.  Why not re-evaluate the rent scheme and compete with your competition on market rent instead of...

Posted by on in Property Management you have this one floorplan that just will not move. Your manager just annouced an amazing special to lease the apartment. You start making phone calls to prospective residents. You keep getting voicemails because most of your prospects are at work. You can always send a quick email with pretty words and urgent messages to entice your prospects. So you send the email and you wait for the them to call back. But, I am sure other communities are doing the same thing as well. So, you need to stand out and be unique!You can create a mini website to push the apartment. Google Sites is a great tool for this. Perhaps your IT department can help you with a website template site as well. All too often we fail to utilize the strengths of the IT team when marketing. However, that's another blog topic.I created an account with Google. I love Google - I can do almost anything I want to market the homes and communities. I use the Google Sites ( to create mini websites to email to my leads. Here is a simple site I created to market a 3 bedroom home at Alexan Belmar in Lakewood, CO: This site tells your prospects all they need to know about the home and it gives actual photos so they can see the home. I prefer to use websites because loading and downloading pictures through emails can be a hassle. It takes time and memory and some prospects...

Posted by on in Property Management
TurnSocial screenshot on UrbaneApts.comIf you're like a lot of us, you're working hard to extend your company's web presence beyond your website. You're probably using blogs, social networking sites, and more.By the time you're done (if that's even possible), you might have dozens of websites that house content and/or spark conversations about your company – Twitter, Facebook, YouTube, Yelp, etc. This is a good thing. Casting a wider net gives you more opportunities to get/stay in front of current and prospective customers, and content from peers is always more powerful than romance copy from marketers. However, while this might make your business easier to find, it creates another problem as your brand's online presence becomes increasingly decentralized. How can you show off your brand's personality and your social media prowess to someone who stumbles upon your website from one of your ILS ads? Many websites and blogs now feature that standard row of social media icons that seems to scream "We're one of the cool kids, too!" These aren't bad, but they don't really tell the visitor much, other than the fastest way to leave your site and play on Facebook. There is also a number of companies that want to aggregate the content of other brands (like yours) to give their users a full view of what people are saying about your brand. So what am I getting at? [Warning: Blatant sales pitch ahead.] We want to provide marketers with an easy way to share social media content with visitors to your website,...

Posted by on in Property Management
Laundry room organization exampleThere are many ways to engage your residents on your apartment Facebook fan page! There seem to be many questions surrounding what type of information residents would like to read about from their apartment communities. It's easy, just think of your Facebook fan page as a newsletter! Here are 4 more content ideas that might interest your residents:1. Update residents on new ideas for space saving, organizing, recipes, D-I-Y decorating, and crafts from Martha Stewart (just don't forget to give her credit).2.Beauty & style or money savings tips from and online coupons for products and services.4.News and local area events.Do you have any other ideas or great sources for information? Please share your ideas with us! This post is a follow-up on 6 Tips for Facebook Content.Charity Hisle      "Keep laundry supplies tidy and out of sightwith built-in shelves and a curtain that can bepulled across them when the laundry is done."    ...

Posted by on in Property Management
 So you receive your energy consumption bill in the mail (electric or natural gas).  It's already not a pleasant item to have to open, but you have no choice.  Much to your chagrin, what you owe this month nearly gives you a heart attack.  Then you reflect on how you have to pay all this money this month for your utility bill and yet your home never feels comfortable!! It is still so hot and my air conditioner is always on and nothing, no relief, still uncomfortable!!   Then you notice a little pamphlet inside the envelope that your bill came with.  It has a simple title, "Would you like to make your home more energy efficient?"  You gasp "YES" and you read the information.  It clearly outlines for you what it will take in order to start saving money.  Tips are given on your windows, doors, filters etc.  As you read through the material you come to realize two things are necessary in order to start feeling comfortable in your home.   1. Decisive Action 2. Spending Money on materials to upgrade various components in your home.   Now can you imagine yourself analyzing these 2 steps?  Would you be saying to yourself, "How ridiculous this is to spend money in the short term in order to save money in the long term?"  I would hope not.  Could you see yourself with such an important matter putting this decision off until next year?  I would hope not.  What is important? ...

Posted by on in Property Management
Thanks to the Apartment Association of Tarrant County, I enjoyed one of the most successful and interesting days of my professional speaking career. The program was successful not due to the content Russ and I presented, but rather the folks that were in attendance. Russ declared, according to his math we had over 3 centuries of experience in the room, at an average of 18 years in tenure. That was greatness and a certain ice breaker for what eventually turned into a casual, yet lively discussion, about management ideologies and technology. This was the highest caliber group I have ever spoken to, let alone been given the opportunity to converse with at that level, about core considerations and business processes. Let me tell you, when I realized who was in my hometown audience, I was immediately intimidated and overwhelmed. Today when I saw Anita Hord, Sr. VP at Pace Realty here in Dallas, as a member of the audience, for a moment all I could think about was my interview as a prospective leasing agent for Pace in 1987. Oh, let me mention I got a job at Johnstown Management shortly thereafter, obviously not Pace caliber. That's when the perspiration began, profusely. While my battle with monkey mind (distracting mind chatter) and my lack of confidence were screaming well along, I told everyone that they needed to give me a minute or two to pull myself together. This allowed me to refocus ... to not be that young, ungroomed professional of...