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Testing Email Subject Lines

Testing Email Subject Lines

I recently started a video series for Apartments.com called Got a Minute?  In these videos experts from Apartments.com answer questions and tackle topics in about a minute.  This month our Marketing Manager and Online Marketing Specialist discuss the importance of testing email subject lines and provide four tips to do so.  If you have any questions, make sure to comment below.
[video:http://www.youtube.com/watch?v=T4MM16mWfgA 433x300]

 
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Hi Kerry, Thanks for sharing. You wouldn't happen to have anything in Blog format. Our property management company software has a strict video filter.
I would love to read what your experts have to say about email subject lines. It's a struggle for me to create a new one.
These are the subject lines I use for prospectives:
[list=]
Greetings from Michael at Desert Club-When I am following up after my initial thank you
Thank you for visiting Desert Club apartments-My initial follow up
Come home to Desert Club-Those lost souls who moved elsewhere (I email them 9 months after their visit)


[/list]

  Michael Kelly

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