Banner

Training Trivia

It is wise and acceptable to use a criminal background check to eliminate any candidates with a criminal record prior to getting to final interviews when hiring.
Powered by Grace Hill
 
 
Total votes: 34
Home Insider Blogs Lia Nichole Smith's Blog The Random Object Project
Enter your email address for weekly access to top multifamily blogs!

Apartment Blogs


Aug 03
2011

The Random Object Project

 Print

Posted by: Lia Nichole Smith on Aug 3, 2011 21:55

What marketing masterpiece can you create around a pencil? How about a door key? That's the basis behind the Random Object Project. In an effort to spark some creative thinking, choose one of the objects listed below and create a contest, activity, referral campaign, etc. for your community. Check out this idea to get you started:


 

Random Object: Deck of Playing Cards

 

Project: Outreach Gifts for Local Businesses

 

Concept: Put the card deck in a goodie bag with some colorful confetti. Attach curling ribbon and a tag that reads "Our Goal is a FULL HOUSE!" along with your community's information.

 

 

Here are some random objects - CHOOSE ONE & GET STARTED!

  • Puzzle Piece
  • Light Bulb
  • Water Bottle
  • Band-aid
  • Racecar
  • Pillows
  • Frog
  • Crayons
  • Whistle
  • Chocolate
  • Matches
  • Marbles
  • Telephone

Can you think of other random objects for your marketing projects?


Comments (2)Add Comment
62
written by Brent Williams, August 09, 2011
Simple idea, and I love it! I think this is kind of the beginning stage on teaching people how to brainstorm new ideas. Most people make the mistake of starting way too broad - "We need a new marketing campaign". That's incredibly hard to just randomly think of an idea from. But I love how you gave it focus to begin with to get the process started - then it could lead in a variety of different directions. Great!
5492
written by Lia Nichole Smith, August 10, 2011
Thanks Brent! During our marketing summit a few years ago, each manager picked an envelope containing an object and was asked to create a marketing piece and implement it into their program within 30 days. They came up with some amazing ideas! All they needed was a little creative inspiration.
feedSubscribe to this comment's feed
What Do You Think?


security code
Write the displayed characters


busy

Insider Blogs

Brandon Hollembeak The mobile payment revolution is beginning written by Brandon Hollembeak
  Jim Davoren of Apartments.com buying lunch from a food truck by swiping his credit card on an iPad. Chances are you've either heard of or seen mobile payments happening, as opposed to this time a year ago, when the conversations were just sta ...   (Read More)

Tashina Wortham 21 Ways to Show You’re Social [in pics] written by Tashina Wortham
Social Media is powerful—that’s pretty much recognized across the board. But a massive social following doesn’t just happen overnight (unless you're like Jeremy Lin or Madonna). Which is why it can be beneficial to promote your comm ...   (Read More)

Jeffrey Spanke "Rest in Peace, George Carlin." written by Jeffrey Spanke
Think of the resident that you hate. But I don’t hate anybody! I love what I do, and everyone is my favorite person in the world. I work in Moonbeam Twinkle Apartments, just under the mystical rainbow of Avalon, down the street from the chocola ...   (Read More)

Judy Bellack What does the Satisfacts Research survey on “All That Apply: ... written by Judy Bellack
NAA’s UNITS magazine published a Satisfacts Research survey in their April issue titled “All That Apply:  Residents’ Leading Marketing Sources.”  The web-based survey queried 34,000 apartment residents who had m ...   (Read More)

Brent Williams Fair Housing Does Have “Costs” And Should Be Part Of The Dis ... written by Brent Williams
I have a one year old daughter, so when I think about where I want to live, one of the major elements is simply whether there are other families with young children in the area.  So imagine me touring an apartment community and asking if there a ...   (Read More)

Read More Blog Posts