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The Random Object Project

The Random Object Project

What marketing masterpiece can you create around a pencil? How about a door key? That's the basis behind the Random Object Project. In an effort to spark some creative thinking, choose one of the objects listed below and create a contest, activity, referral campaign, etc. for your community. Check out this idea to get you started:


 

Random Object: Deck of Playing Cards

 

Project: Outreach Gifts for Local Businesses

 

Concept: Put the card deck in a goodie bag with some colorful confetti. Attach curling ribbon and a tag that reads "Our Goal is a FULL HOUSE!" along with your community's information.

 

 

Here are some random objects - CHOOSE ONE & GET STARTED!

  • Puzzle Piece
  • Light Bulb
  • Water Bottle
  • Band-aid
  • Racecar
  • Pillows
  • Frog
  • Crayons
  • Whistle
  • Chocolate
  • Matches
  • Marbles
  • Telephone

Can you think of other random objects for your marketing projects?

 
This comment was minimized by the moderator on the site

Simple idea, and I love it! I think this is kind of the beginning stage on teaching people how to brainstorm new ideas. Most people make the mistake of starting way too broad - "We need a new marketing campaign". That's incredibly hard to just randomly think of an idea from. But I love how you gave it focus to begin with to get the process started - then it could lead in a variety of different directions. Great!

  Brent Williams
This comment was minimized by the moderator on the site

Thanks Brent! During our marketing summit a few years ago, each manager picked an envelope containing an object and was asked to create a marketing piece and implement it into their program within 30 days. They came up with some amazing ideas! All they needed was a little creative inspiration.

  Lia Nichole Smith

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