There is no app for that!

Really? Is there something with no app for it? The way we access/ exchange information and connect has shifted over the past 5 years. One of the most dramatic shifts has been seen is the ease to access a series of mobile applications that seem to be able to do anything. It has given us communication in real time and that has simply changed the world.

We access our Social Media through our mobile devices and post texts like messages for our “friends” to see. We post the same message to our friends that are the same friends across 3-5 different networks. It is not simple to manage… As I have observed twitter, Facebook and many other networking forums there is an interesting part of the puzzle that no app can (yet) do for us. It is HOW, HOW MUCH we communicate and WHAT we communicate. Social media is now almost a new art form. Finding ways to give the right message at the right time, finding that balance between marketing and socializing are critical facets to make sure you social media marketing strategy works for you. When done poorly social media also generate immediate response.  

I recently observed an exchange on twitter that was based on the perception that a message created. One felt that the message was marketing slipped into a tweetup and called out the originator of that message. It really did not go anywhere but does remind us that social media is a great tool but people will draw conclusions on the kind of person you are.

 When I first started participating in SM I made many mistakes and was called to order by a couple of people (all done in  very professional way I should note). I had to learn by trial and error and still learn everyday by reading and participating. Social media is simply more of the same… but different… It is a different way to share the same information. It requires attention to details and a plan. It requires common sense and a will to learn. I truly appreciate the shift that has/is/will happen with real time and social media but when it comes to how we use it there is no app for that!