What do you believe is the greatest invention in human history? Electricity? The number zero? How about Gutenberg’s printing press? Some intellects believe the measurement of time to be the most influential invention in human history. Without social context what does an hour mean? A minute? A century? The same goes for online marketing. Without context and understanding, when is the best time to expect the highest chances to interact with your social media audience? You need to make sure you are posting when your desired audience is using and consuming if you hope to engage and influence them. Similar to time, when to post on each medium is relative.

Facebook

Best Time: 1pm-4pm results in the highest interaction and engagement

Peak Time: Wednesdays at 3 pm

Worst Time: Weekends before 8am and after 8 pm

Twitter

Best Time: Mondays-Thursdays 1pm-3pm

Peak Time: Monday-Thursdays 9am-3pm

Worst Time: Every day after 8 pm and Fridays after 3 pm

Pinterest

Best Time: Saturday Mornings

Peak Time: Fridays 3pm

Worst Time: Sharing during normal work hours

Google Plus

Best Time: Everyday 9am-10am

Peak Time: Wednesdays 9am

Worst Time: Early Mornings and Evenings

You may be curious to know which time zone the times are referencing. It reflects the time of the users. Adjust your social media campaign to fit your audience, not vice versa. If you are looking to implement a nationwide campaign, I would suggest posting to the EST time zone, allowing your post to be live for the optimal time across all time zones thus allowing for increased consumer reach and interaction.

As the adage goes, timing is everything.

By: Dave Chalk 

Sources

http://www.prdaily.com/Main/Articles/The_best_times_to_post_on_social_media_16337.aspx

http://fannit.com/social-media-infographic-when-are-the-best-times-to-post/

http://www.slideshare.net/TrackMaven/when-to-postslidesharepdf

http://blog.surepayroll.com/post-pin-tweet-best-time-to-outreach/