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Twitter 101: Dos and Don'ts for Apartment Leasing Pros

Twitter 101: Dos and Don'ts for Apartment Leasing Pros

The Dos and Don’ts of Twitter

For apartment leasing and new home community sales

By Jory Rozner Strosberg, ThePropertyDiva

DO

  • Find industry experts, local businesses and local people relevant to your property
  • Follow them
  • Listen to them
  • Learn from them
  • Converse – Re-tweet interesting tweets, reply often, respond and ask questions
  • Add value – Tweet good articles, good ideas and good answers
  • Be transparent and somewhat personal
  • Let us know who is tweeting for your community
  • Keep your brand message consistent

DON’T

  • Don’t try to rent or sell by spamming your twitter stream with your available units
  • Don’t use twitter as a billboard to tell us about your specials
  • Don’t have different people tweeting for your community on different days
  • Don’t fail to respond to your @mentions or direct messages
  • Don’t direct message (DM) people with your specials or offerings.  Save that for your opt-in email lists

Follow these simple steps and suggestions and you will automatically begin to get followers, learn a lot and increase your brand exposure for your community.  If you don’t, people will unfollow you or  just tune your noise out.

Jory Rozner Strosberg is a Chicago Realtor and property marketing consultant.  When you want to boost your sales or rentals and want new, fresh ideas,  contact Jory Rozner Strosberg, ThePropertyDiva at 847.436.4752 or This email address is being protected from spambots. You need JavaScript enabled to view it..  I specialize in innovated marketing ideas, internet and social media as well as Realtor outreach programs for the multifamily industry.

You can also find me on Twitter

Visit my website Jory Rozner Strosberg, THEpropertyDiva!

 

 
This comment was minimized by the moderator on the site

Great suggestions Jory. This should be the 1st steps for many, and many should reevaluate their strategy based on your dos and don'ts. Cheers!

  Mark Juleen
This comment was minimized by the moderator on the site

These are great suggestions. Based on last week at #optsum I would even add
DO have a defined goal around what you want social media to do for you
Social media is a strategy that cannot be random. It is important to know what you want to do and when to stop...
Thank you for some great thoughts

  Frederic Guitton
This comment was minimized by the moderator on the site

Jory aka(THEPropertyDiva) I've shared your post with numerous folks in the past few days who are having wobbly knees with Tweeting. Your short and sweet comments are timely as Frederic referenced to the #OptSum many of us participated in last week.

But DANGER, WILL ROBINSON! Tweeting can be more infectious than the SwineFlu. There's not a vaccine for it yet, but as long as it improves chances (through SEO) of a resident or prospect discovering your chatter and engaging with you, the itch may just be worth it!

Thanks so much for posting. Your greatness has been shared with gajillions. Tamela

  Tamela Coval

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