One of my favorite resources for great information is DigitalBuzsBlog.com. I am currently developing outlines with detailed 'how to's" for using New Media Marketing, including the policy suggestions for my clients. Want to see what Coke is doing? Check out this blog on Coke's newly released Social Media Policies. You will find a link to download the 3 page document with the entire contents of Coca-Cola's new social media policies. Coke does business in 206 countries and collaborated with their Ethical Compliance, Legal and Marketing teams. It is nice to know that Coke just released their's, maybe we aren't so far behind. It's also nice to know they were able to keep it simple. Coke created a Social Media Certification Program as a first requirement to any team member participating as a Spokesperson. You can see the 10 Principles for Online Spokespeople listed in the blog.
What department is responsible for developing your company policies?
Do you have a company "code of conduct" ?
Will you involve legal to approve your final draft?
Are you engaged without policies in place?
Has your company created a position to manage your online brand and oversea social media policy and strategies?
Do tell . . .
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