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What KPI’s Do You Track?

What KPI’s Do You Track?

Key performance indicators (KPI’s) are measurements organizations use to track and evaluate how effective they are at making progress towards their long-term goals.  What metrics does your property use evaluate progress towards your apartment marketing goals?  Do you wish there was a better, more efficient way to track your property marketing leads?  Do you ever wonder what your prospects are thinking when they read your ads?   Are your staff members effective at turning leads into leases? 

Here are six metrics that we think that can help and that every property should track.

  • Ad Impressions
  • New Leads
  • Lead to Tour
  • Lead to Lease
  • Average # of Follow-ups Per Lead
  • % Open Leads

Best practice is to gather and report these metrics at least weekly (daily preferably).  This will ensure everyone at the property knows when things are going too or are off track and will give them time to correct issues before they get too big.  After all, you wouldn’t drive a car if you couldn’t see where you were going – the same is true of your marketing efforts. 

Would you like to learn more about KPI’s?  Read the entire article as well as find more helpful property marketing tips and resources at www.PropertyMarketingGurus.com

 

 

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