Banner

Training Trivia

It is wise and acceptable to use a criminal background check to eliminate any candidates with a criminal record prior to getting to final interviews when hiring.
Powered by Grace Hill
 
 
Total votes: 34
Home Insider Blogs John Stepleton's Blog What KPI’s Do You Track?
Enter your email address for weekly access to top multifamily blogs!

Apartment Blogs


Sep 16
2010

What KPI’s Do You Track?

 Print

Posted by: John Stepleton on Sep 16, 2010 15:52

Key performance indicators (KPI’s) are measurements organizations use to track and evaluate how effective they are at making progress towards their long-term goals.  What metrics does your property use evaluate progress towards your apartment marketing goals?  Do you wish there was a better, more efficient way to track your property marketing leads?  Do you ever wonder what your prospects are thinking when they read your ads?   Are your staff members effective at turning leads into leases? 

Here are six metrics that we think that can help and that every property should track.

  • Ad Impressions
  • New Leads
  • Lead to Tour
  • Lead to Lease
  • Average # of Follow-ups Per Lead
  • % Open Leads

Best practice is to gather and report these metrics at least weekly (daily preferably).  This will ensure everyone at the property knows when things are going too or are off track and will give them time to correct issues before they get too big.  After all, you wouldn’t drive a car if you couldn’t see where you were going – the same is true of your marketing efforts. 

Would you like to learn more about KPI’s?  Read the entire article as well as find more helpful property marketing tips and resources at www.PropertyMarketingGurus.com. 

 


What Do You Think?


security code
Write the displayed characters


busy

Insider Blogs

Brandon Hollembeak The mobile payment revolution is beginning written by Brandon Hollembeak
  Jim Davoren of Apartments.com buying lunch from a food truck by swiping his credit card on an iPad. Chances are you've either heard of or seen mobile payments happening, as opposed to this time a year ago, when the conversations were just sta ...   (Read More)

Tashina Wortham 21 Ways to Show You’re Social [in pics] written by Tashina Wortham
Social Media is powerful—that’s pretty much recognized across the board. But a massive social following doesn’t just happen overnight (unless you're like Jeremy Lin or Madonna). Which is why it can be beneficial to promote your comm ...   (Read More)

Jeffrey Spanke "Rest in Peace, George Carlin." written by Jeffrey Spanke
Think of the resident that you hate. But I don’t hate anybody! I love what I do, and everyone is my favorite person in the world. I work in Moonbeam Twinkle Apartments, just under the mystical rainbow of Avalon, down the street from the chocola ...   (Read More)

Judy Bellack What does the Satisfacts Research survey on “All That Apply: ... written by Judy Bellack
NAA’s UNITS magazine published a Satisfacts Research survey in their April issue titled “All That Apply:  Residents’ Leading Marketing Sources.”  The web-based survey queried 34,000 apartment residents who had m ...   (Read More)

Brent Williams Fair Housing Does Have “Costs” And Should Be Part Of The Dis ... written by Brent Williams
I have a one year old daughter, so when I think about where I want to live, one of the major elements is simply whether there are other families with young children in the area.  So imagine me touring an apartment community and asking if there a ...   (Read More)

Read More Blog Posts