Your community's facebook page should have a facebook username, also known as a vanity URL.

Why? Being able to choose the URL for your facebook page is like a vanity license plate - it not only makes it easy to remember (and hence share with others), but helps you claim a little piece of facebook space as your own. Why let someone else (facebook) randomly set your URL, when you can control how people find you, remember you AND how google ranks you?

(Photo provided by aprilzosia on flickr through creative commons license.)

What am I talking about?

Most facebook URL's are something like http://facebook.com/profile.php?id=123456789  - that's hard to remember!

Now take for example, RENT SODA's facebook URL: http://facebook.com/rentsoda - WAY easier!

In terms of SEO, having a facebook vanity url will help your facebook page rank higher in google searches than pages without a vanity url.

Follow these steps to claim your facebook vanity URL for your apartment community:

1.) First, carefully think of a username you want to use. Once it's been selected, you won't be able to change or transfer it. Usernames need to be at least 5 characters made of only alphanumeric characters. A period (.) is also allowed.

2.) Go to http://facebook.com/username  . Follow the prompts for your profiles and each fan page administered by your profile. For fanpages, facebook requires that your page have a minimum of 25 fans.

What's your facebook vanity URL?

-Daisy Nguyen in Minneapolis, Minnesota MN

Daisy Nguyen is owner and CEO of RENT SODA, a business and marketing consulting company. Become a FAN of RENTSODA, connect on LinkedIn, FOLLOW RENT SODA on Twitter, visit her website, RENT SODA, or read the blog, RENT SODA, Don't Get? GET IT! for more information and regular blog entries.