There's always room for smart people to disagree. I'm going to stick to my assessment on this one. I...
If a community does have updated wiring, are there any other potential roadblocks to getting gigabit...

Training Trivia

Which of the following is a true close?

Powered by Grace Hill
1144899979 [{"id":"224","title":"Would you like to fill out an application?","votes":"0","pct":"0.00","type":"x","order":"1","resources":[]},{"id":"225","title":"Do you want to move into apartment 1215?","votes":"2","pct":"3.39","type":"x","order":"2","resources":[]},{"id":"226","title":"Would you like to put your deposit on apartment 1215?","votes":"22","pct":"37.29","type":"x","order":"3","resources":[]},{"id":"227","title":"All of the above","votes":"35","pct":"59.32","type":"x","order":"4","resources":[]}] ["#ff5b00","#4ac0f2","#b80028","#eef66c","#60bb22","#b96a9a","#62c2cc"] sbar 200 200 /polls/vote/83-which-of-the-following-is-a-true-close No answer selected. Please try again. Thank you for your vote. Answers Votes ...
Enter your email address for weekly access to top multifamily blogs!
Multifamily Blogs
  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form

Posted by on in Social Media and Technology
Are you trying to better connect with renters on Facebook? What you do is just as important as what you DON'T do. Read on for a list of 5 things NOT to do on Facebook. Say “Facebook is Dead” “Facebook is dead.” “No one is using Facebook anymore.” Have you heard some variation of those phrases? My response to that? Take a look at the numbers and decide for yourself. According to the Pew Research Center, about 73% of online adults use Facebook, making it the most dominant social networking platform. The bottom line is this: if your audience is active on Facebook, you should be too. Complain about Facebook’s Organic Reach We’ve all heard it again and again (and again). Facebook’s organic reach continues to decrease. And I’m not going to lie here…it’s the truth. But instead of focusing on how many people you can’t reach, start focusing on creating useful content that your followers will find valuable and want to interact with, thus increasing your organic reach. Also, consider Facebook advertising. It’s a relatively low-cost marketing tool that allows you to reach folks based on a number of different factors including demographics, interests and behaviors. Ignore or Hide Negative Posts When someone posts something negative about your community on Facebook, it’s tempting to hit “hide” or “delete” and just pretend like it never happened. But that’s not the best way to handle it. For one, if an angry resident sees that you’ve deleted her post from your page, it may just add...

Posted by on in Miscellaneous
Throughout the course of your career, no matter what industry you work in, you are likely to find yourself in a situation where you must make an important decision.  How will you make the decision?  Will you trust your gut?  Will you make your decision based off of how you "feel"?  We have all been in those discussions that border on arguments about decisions that need to be made where ultimately one or both parties will just start saying, "I really feel that we should ..."  It is sometimes hard to hitch my wagon to a decision that someone is making simply because they feel like it is the right decision.  As people we have a lot of experience in life and tend to make many decisions off of isolated feelings, experiences, or our gut.  While I don't want to downplay that sometimes trusting our gut is the right thing to do, it doesn't always work in the workplace because other stakeholders may not have that same gut feeling we do. Enter Data Driven Decision Making (DDDM).  This is the process of approaching difficult decisions in business from the standpoint of "what can I learn from the data to help me make a decision?"  In our technological times, essentially all industries are being managed online, in databases.  It has opened up the ability for stakeholders in companies to do a lot more to learn about their customers.  I am learning in my career that when I approach a difficult decision prepared with some data that helps prove...

Posted by on in Social Media and Technology
Every winter, I have a hard time remembering why I chose to live in Chicago. Winter hasn’t even started, and I’ve already had my fill of snow, ice and cold. Luckily, I'll get a break next month as I head to Napa for the 2015 Multifamily Social Media Summit. I'm not just excited about the warmer temps (and the great wine), though. I'm also excited about the opportunity to meet and mingle with smart multifamily professionals and hear from some awesome speakers (and did I mention the wine?). The agenda is filled with great sessions, but here are a few we’re looking forward to most How Content Marketing Can Revolutionize Your Sales Process and Bottom LinePresented by Marcus Sheridan, Partner at River Pools and Spas and Founder of the Sales Lion If you attended the 2014 Multifamily Social Media Summit in Sonoma, there’s no doubt you remember Marcus Sheridan’s awesome keynote. This year, he’ll focus on generating more sales with content marketing. The session is bright and early, but don’t worry…Marcus brings more energy than an extra large coffee. How to Get Your Customers to Rave About You OnlinePresented by: Morgan Remmers, Manager of Local Business Outreach at Yelp By now, we all understand that consumers are turning to reviews before making a major purchase -- including their next apartment. What can you do to get your customers to say great things about you online? Get a front row seat at this session to find out! Best Practices on Listening, Understanding, Engaging and Managing Your...

Posted by on in Multifamily Training and Career Development
The end of the year is often the time companies choose to conduct annual performance reviews for their employees. Do you cringe just hearing the words “performance review”?  You’re not alone! Performance review time is a dreaded time of year for many employees and their managers. But the good news is, it doesn’t have to be that way! You can help make the performance review process a positive, productive experience for you and your employees with these four simple tips. Lead with the positiveStart things off by telling the employee how much you value his or her contributions and what he or she does well. This will set the tone for the entire meeting.  Solicit feedback from othersSome companies have a formal process of gathering feedback about an employee from a number of different sources, often referred to as "360 feedback." If you company doesn't have a formal process, consider asking for informal feedback about an employee from folks that he or she works with closely. This will allow you to round out the employee's performance review by factoring in different points of view.  ListenIf you're the only one talking during a performance review meeting, your employee may feel like she's being lectured or reprimanded. Instead, make sure the performance review meeting is a two-way conversation. In addition to providing your employee with feedback, give her the opportunity to voice her concerns, discuss her goals and career aspirations, and ask questions. Give feedback regularlyAn employee’s annual performance review shouldn’t be the only time you...

Posted by on in Resident Retention
One of the best ways to spread holiday cheer in your community is through hospitality. Setting up a hot cocoa bar in your leasing office or clubhouse is a great way to provide a festive treat for both prospective renters coming in for a tour or waiting to sign their lease to residents who might want to grab a warm drink before braving the cold during the winter season.   Getting started is easy to do! You can either set up a large thermos full of hot water and provide packets of hot cocoa, or you can make a large amount of cocoa and keep in warm in the thermos all day for renters and prospective residents to enjoy. If you’re feeling particularly festive, set out holiday-themed cups to pour the cocoa in!   To add some seasonal fun, place candy canes, flavored marshmallows, cinnamon sticks, caramel pieces, whipped cream and other fun toppings in containers for everyone to customize their cocoa. Don’t forget to set out a few sweet treats, also – cookies or brownies would make a great accompaniment to a steaming cup of hot cocoa!   The best part about having a hot cocoa bar is that you can make it as simple or fancy as you’d like to! If you intend to have it available all season, you can stick to a more simple set-up, or if you’d prefer it to be a special weekend treat, you can make things a little more elaborate. Either way, it’s...

Posted by on in Apartment Marketing

Here’s this week’s episodes of the Marketing Minute.  We had a little debate going with the convenience fees topic.  Hope you can join in there as well.  In addition to the topic of Convenience Fees, I also talk about getting a new smart phone, and  how much time is right during the sales process.  Hope you can check them out. 1. Please comment.  Even send me a private message to discuss something if you don’t want to put it out there. 2. Take a second to subscribe on YouTube. Marketing Minute Episode 21 – Convenience Fees Marketing Minute Episode 22 – What Phone Should I Get Next? Marketing Minute Episode 23 – Time Taken During the Sales Process ...

Posted by on in Apartment Marketing
If you haven’t heard of SEO before, here’s a general description of what it is: The acronym stands for Search Engine Optimization, and the practice is that of improving and promoting a website in order to increase the number of visitors the site receives from internet search engines like Google, Bing, and Yahoo. We all know how difficult it can be to catch the attention of potential customers— and SEO can often give businesses the edge they need to get noticed over their competition. A large portion of SEO involves giving websites helpful makeovers. SEO strategists improve written and visual content, ensuring that the right words to grab the attention of search engines and customers are placed in all the right places. They make sure that the various pages of the website are arranged logically and efficiently, making it easier for Google and the rest to troll through your content. When a website is organized well, it tends to appear higher on search results pages and to get more attention from prospective clients. Many companies offer ongoing SEO services— a monthly package which ensures certain optimization services over a long period of time. And for many webpage owners, this can be confusing. “Why should I pay for monthly services?” many of them ask. “Just optimize my page and be done with it!” Well, hypothetical skeptic, the answer is that there is more to SEO than just optimizing a website. Here’s a quick rundown of some reasons why SEO isn’t just a one-and-done...

Posted by on in Social Media and Technology
This week, Kevin Systrom, the CEO of Instagram, announced that the photo sharing platform has officially surpassed 300 million users, making it even more popular than Twitter (which had 284 million users as of the third quarter of this year). My guess is that a portion of those 300 million users are your current and prospective residents. So, how can you better connect with these renters via Instagram? Check out these four tips. Make it a ConversationSocial media is about dialogues, not monologues. If someone comments on one of your photos, respond to them. If someone follows you, follow them back and start a conversation by commenting on one of their photos. Post RegularlyIf you have an inactive Instagram account, it's like not having an Instagram account at all. Post fresh content regularly (try once or twice a week to start) to keep your followers interested. Add Some VarietyDon’t just post images of your community. People will get bored and stop following your account.  Instead, mix things up! Post photos of your staff and their creatively decorated desks to show off your great company culture. Snap photos of your residents’ pets (with their permission, of course) so folks can see you value your four-legged residents. Upload pictures from your last resident event so prospective residents can see how fun it is to live in your community. The possibilities are only limited by your imagination! Use HashtagsIncrease the reach of your posts by incorporating relevant hashtags. That way, if a user is searching for a specific hashtag,...

Posted by on in Miscellaneous
With 2015 on the horizon, many people have started thinking about what they can do to make the new year better than the last. In fact, according to a Forbes article, as many of 40% of American’s make New Year’s resolutions – but only 8% achieve them. Make 2015 the year your resolutions stick with these 6 tips. Be specificInstead of saying you want to network with more multifamily professionals in the new year, vow to attend one industry event each month. The latter is more attainable (and more measurable). Stick to one thing at a timeIt’s easy to get caught up in the excitement of a new year and make a list of resolutions as long as your arm. Resist that temptation and opt to keep things simple instead. If you have too many resolutions, you’re more likely to get overwhelmed and abandon the entire list. Remember: if you achieve one goal, you can always add another later in the year! Put in in writingWrite down your resolution on a post-it note. Then, stick it somewhere you’ll see if often, such as on your bulletin board or the mirror above your dresser at home. Tell othersDon’t keep your resolution a secret! Instead, tell a family member, friend or coworker so they can offer their support and encouragement. You may even find that someone in your life has a similar resolution, and you can buddy up to hold each other accountable. For example, if you and your neighbor both want to hit the gym...

Posted by on in Resident Retention
What’s better than a warm batch of chocolate chip cookies? Well, a plate filled to the brim with an assortment of homemade cookies, of course!   Hosting a cookie swap in your community is a fantastic way to bring your residents together to get to know one another and enjoy the holiday season. It’s easy to do: simply invite your residents to bring their best, favorite sweet treat – enough to share, of course! You can either request that they also bring an empty plate or container to hold treats, or you can provide a treat bag for each participant to use to collect their sweets.   Set up tables in your clubhouse or gathering place for participants to place their cookies. Consider providing notecards and markers, so each person can put the recipe title (and their name!) in front of their cookies. Once all of the treats are in place, each participant can pick several of each type of cookie to take home with them. Yum!   Encourage your residents to share their recipes and photos of their treats socially, and tag your community’s social channels. You can even create a custom hashtag for them to use when posting, which will allow you to easily track conversations and engage with them!...