Great blog title! Rommel, I live in Maryland, the seafood and crab eating capital of the world. I al...

Training Trivia

A recovered drug addict is protected under the Handicap Status section of the Fair Housing Amendments Act.

Powered by Grace Hill
1447707382 [{"id":"204","title":"True","votes":"43","pct":"70.49","type":"x","order":"1","resources":[]},{"id":"205","title":"False","votes":"18","pct":"29.51","type":"x","order":"2","resources":[]}] ["#ff5b00","#4ac0f2","#b80028","#eef66c","#60bb22","#b96a9a","#62c2cc"] sbar 200 200 /polls/vote/76-a-recovered-drug-addict-is-protected-under-the-handicap-status-section-of-the-fair-housing-amendments-act No answer selected. Please try again. Thank you for your vote. Answers Votes ...
Enter your email address for weekly access to top multifamily blogs!
Multifamily Blogs
  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login

Posted by on in Property Management
imageMany apartment communities have a limited variety of apartment styles.   If the occupancy wizard has smiled their way, they may have limited availability in various apartment styles.  Nonetheless almost every leasing call is offered the same initial inquiry, “What type of apartment are you looking for?” The door is opened, the prospect ventures into the unknown, only to have the door slammed in their face. -We don’t have any three bedroom apartments. -We don’t supply washing machines and dryers in our apartment homes. -We don’t have any one bedrooms available.. -We don’t have any covered parking. The list goes on, and the leasing call has become negative and defensive before a chance for a relationship has an opportunity to develop. Beginning a call with a cheerful attractive description of the property, and the invitation to tour the property at the prospects earliest convenience would be a more appropriate opening to the call. I’m so glad you called for some information about our apartment community.  Let me get some information about you and the needs for your home, so I can assist you in making the important decision. From this point, the time frame for moving, number of occupants, pets, lease terms can all be discussed; with a closing that the property has a perfect home for them, and when can a tour be scheduled? A property with limited availability in  one bedroom apartment floor plans has a strategic plan to overcome this.  Pricing, marketing the style as a one bedroom with study,...

Posted by on in Vendor and Supplier Topics
A recent blog on the American Express OPEN Forum by Denise O'Berry, author of, Small Business Cash Flow: Strategies for Making Your Business A Financial Success, points to the essential need for businesses to be paid in a timely manner in order to function and profit.  Ms. O’Berry shares examples of an independent contractor and small retail business owner, both who struggled with timely payments and management of receivables until they found easy solutions in readily available technology enabled platforms like PayPal and Square.  By requiring the use of these cashless services to customers as a means to qualify for goods and services, small business owners have found a solution to their cash flow woes that easily fits in with their administrative needs. Similar options in multifamily abound for residents with stellar credit, who can schedule ACH pulls to be automatically delivered from their personal bank accounts to those of the communities where they live when rent is due.  Ditto the use of scheduled payments via credit or debit cards that eliminate the need for residents to deliver a paper check for rent.  Handling cash flow for the segment of your resident population that qualifies with conditions based on credit is a whole other ball game.  For these residents, the ones who without technology enabled support tend to fall into the 80/20 rule when it comes to on time rent payments (i.e. 80 percent of the time residents with less than perfect credit are the ones who will pay rent late),...

Posted by on in Apartment Marketing
Recent studies have confirmed what we have been predicting for some time now; people expect locally relevant information in their search results1. This hardly comes as a surprise to many in the multifamily housing industry, who have noticed an increase in the number of people using map listings to find their community. But how can you use this to help you reach your goal of maximum occupancy? The answer is simple: Optimize your PPC ads for local search. Adwords allows you to target ads to customers in a variety of ways. These include specific keywords, if they have been to your site before, and even down to specific cities and zip codes. This means that you can show your ads to a much more qualified group of people, who are more likely to come in and sign a lease. A recent study conducted by Google found that four in five users wanted search ads to cater to their location2. What’s more, the majority of those involved in the study mentioned using click-to-call buttons and links to driving directions specifically. These are important because they help consumers find what they are looking for in the fastest possible way. I know I’ve rephrased a search or two in order to get a listing with a click-to-call button. What, you expect me to search for a business, remember all ten digits of the phone number, THEN open the keypad to punch them in manually?! That sounds like way too much work. Despite the risks associated with using a mobile device...

Posted by on in Property Management
Property Management Insiders Logo(June 27, 2014) – In a recent move that caught the entire multifamily industry by surprise, an anonymous donor (The Donor) from a popular multifamily industry blog, acquired the Owl from the “BSitko foundation for the technologically challenged”. The owl supplants the original non-descript logo for the website with a fancier design, inspired by the acquisition. Make it rain. “I’m still counting all the funds. I do know that $2.3 million in Monopoly money will keep us playing for years to come.” ~ Bill Szczytko “It proves the point that we will really buy anything.” said an anonymous source. “We needed a spokescreature and this owl had just the look we were going for. We do give a hoot about spreading information.” In an interview right after the acquisition, Bill Szczytko, BSitko’s founder and proprietor of the foundation, admitted that his team struggled with the right image but after finding a kit at Michael’s, they managed to nail the perfect look that ultimately whipped the Donor into a frenzy. The Donor paid a staggering sum of money in the amount of $2.3 million dollars in Monopoly money for rights to the spokescreature. “It just goes to show that if you build it, they will come,” said Szczytko, “I created a blog post back in November that became an overnight sensation. The demand for this owl was overwhelming. I was fighting off offers but after looking at what The Donor brought to the table, it just made the most sense to team...

Posted by on in Multifamily Training and Career Development
Have you heard of Richard Branson? My guess is that you have. Because you know, he is only one of the most successful businesspeople in the world.    How many people do you know that started their own record store, recording label, airline, space tourism company, and other ventures? He is estimated to be worth almost five billion dollars … and oh, by the way, he is also a knight in the United Kingdom for his contributions to entrepreneurship; so he is technically, “Sir” Richard Branson.    Not bad for someone without a college degree.    That’s right, one of the most successful entrepreneurs and humanitarians today does not have a college degree. Which means that for some of you, Richard Branson would not qualify to be a high level leader, manager or executive in your company.    There is a company that I know of that is moving towards requiring their community managers to have college degrees; which means that Richard Branson, he of the “I spoke to NAA a few years ago because I built a business empire worth billions of dollars!”, would not be eligible to manage a 150 unit community for this company.   Does this make sense to you? It doesn’t to me.    #SMH   Listen, I’m not criticizing a college education or minimizing it’s importance or value in today’s world. What I am criticizing though, and challenging ,is the belief held by some companies that ONLY employees with formal education are eligible to move...

Posted by on in Social Media and Technology
When readers love your blog content so much they’re willing to share it on their own social media channels, it increases your reach exponentially. But the million dollar question is, how do you get more people to share your content? There’s no guarantee your next blog post will “go viral,” but there are a few things you can do to increase the likelihood that folks will want to share your content. Make it RelevantIt’s no secret that people are more likely to read and share content that is relevant to them. For example, as a runner living in Chicago, I’d be interested in a list of Chicago running clubs. But a renter in Boston most likely wouldn't be. So, consider your audience, and create content that’s relevant to them. Need some ideas for blog posts that would be relevant to current and prospective renters? Here are a few to get you started: Ideas for decorating an apartment Tips for moving on a budget Reviews of restaurants in your community Make it VisualA compelling visual can catch (and hold) a person’s attention in a way text alone can’t do. In fact, according to an infographic from Webevents Limited, 40% of people will respond better to visual information than plain text. Plus, people are more likely to engage with content that includes images. BuzzSumo found that articles with at least one image are more than twice as likely to be shared than those without. The lesson here? Start incorporating more visual elements into your blog content, such as:...

Posted by on in Property Management
Certainly would be difficult to hold in your hand but here's the first telephone. Without business networking, the telephone as we know it might never have existed. Forced to setup his seemingly unimpressive telephone prototype in the top floor of Machinery Hall at the Centennial Exposition in Philadelphia in 1876, Alexander Graham Bell was desperate. The hot summer sun had been assaulting guests through the glass roof all day and the judges, who had been forced to walk around in their formal suits, had reached their breaking point. They agreed to break early and judge just one more exhibit. With this being his last day, Bell had probably run out of time. Frantically, he made his way downstairs to where the judges and other exhibit presenters had gathered. It was then that Bell heard a familiar voice from the group of judges. It was the voice of Pedro II of Brazil, a huge fan of technology, who had been the judges’ special guest all day. Before this moment, Bell was just another face in the crowd: “How do you do, Mr. Bell?” It was a relationship Bell had formed back in Boston several months earlier and after some pleasantries, Pedro asked the judges, “We’d love to see this telephone exhibit as our final stop, wouldn’t we gentlemen?” They walked upstairs, Bell won gold, and the rest they say is history. Hi. If we haven’t already met, I’m Bill Szczytko. My first dealings in this incredible industry was back at the AIM Conference in 2010. Before that moment, I was a lowly computer guy who...

Posted by on in Apartment Marketing
When it comes to local search-data, Google and other search engines often have a hard time with getting things right with neighborhood searches. Because boundaries are not always clearly defined with hyperlocal neighborhoods, Google will often return results from a broader scope and often defaults to larger and well-known neighborhoods. You may have noticed this in relation to your local apartment searches. Google has always preferred and understood well-known or dense neighborhoods as default locations. Smaller neighborhoods are known as “informal space” because they lack standard boundaries. The local algorithm can’t use a citation graph to rank apartments in local search results properly, so Google is working to get more granular with hyperlocal search results. As Google works to better pinpoint the boundaries of neighborhoods to return more localized apartments, there are many things you can do yourself to boost your apartment’s local SEO. 1.Try adding the name of your neighborhood as a descriptor to your business name at the end of your Google My Business page, for example Riverwood Apartments West Miami. 2. Include the name of your neighborhood on your Google My Business page description page. 3. Integrate your neighborhood name in your apartment website. 4. Add your neighborhood name to title tags on your website or even consider creating a page to target any specific neighborhood queries. 5. Check with Google Maps to see if your neighborhood is defined correctly. You can submit any updates to Google MapMaker. 6. Put your hyperlocal neighborhood in all local citation profiles.  ...

Posted by on in Apartment Marketing
There’s nothing quite like returning from a conference.  Most of us are full of ideas, reengaged with our strategies, and of course, completely exhausted.  It is almost absurd how much learning and networking (i.e. partying) is squeezed into a short period of time.Because a lot of us just got back from NAA, I thought it would be a good time to think about how we can be better.  We spend so much time thinking about our competitors and observing their behavior that it can be really easy to sort of lose sight of what makes us unique.  Without realizing it, we start mimicking others, or we even get caught up in only doing the status quo. Don’t do that. You, your property, and your company all have a personal story that makes you unique.  A story that has nothing to do with price or amenities.  Learn from others, especially their mistakes, but stay true to who you are.  Take all of this information you have gathered during sessions, while reading reviews, and during your daily internet stalking, and ask yourself how you can be better. Always remember that you have the power and the information to grow and improve. Look for opportunities and develop a strategic edge.  It’s up to you to own it and put in the effort. 3 final tips: Own your niche, whatever it may be. Share your story. Prospects and residents don’t figure this out on their own. You and your entire team have to be able to deliver your...

Posted by on in Property Management
ATS 6.17.14Given the recent upswing of homeowners-turned-landlords happening in the marketplace, some real agents might be considering adding a rental department to their office. If you find that you are taking on more work in the form of filling rentals lately, it could be beneficial to hire someone strictly for the purpose of overseeing the firm’s property management interests. Your firm could benefit from this in several ways. Having a dedicated PM on site will free up agents to do more selling, and therefore provide better customer service to the landlords who are entrusting you to oversee their tenants’ needs. It can also bring in new business, because property owners who then decide to sell will look to hire your firm to do the listing. Having a separate rental department is a great way for agents to bring in multiple streams of income, and solidifying their reputation as a major player in the area housing industry....