If a prospective resident wants a lease with an ending date not available on the lease expiration matrix, it is smart to make an exception and allow their lease to end when they desire to secure the lease.
What’s wrong with pictures? Still images of the property are still the default visual for many apartment community owners in terms of online marketing. It’s easy to see why. Great cameras are affordable now and they make it easy to choose the best lighting and angle for compositions that are stunning and persuasive. Apartment owners who do not use video on their sites give excuses like “Too much can go wrong with video,” or “Amateur video sends all the wrong messages and professional video is too expensive.” Those are understandable objections, but while these owners are making objections, those with videos are signing leases. Here are few basic facts that explain why video is an essential part of the contemporary marketing scene for apartment owners: Video by the numbers “We’ve consistently seen that relevant results that include videos get ranked higher,” reports the Search Engine Journal. Site visitors who watch videos stay for two minutes longer and are 64 percent more likely to convert into buyers, according to Comscore results. Cisco predicts that 86 percent of Internet traffic will involve video by 2016, based on current growth trends. In short, video makes it easier for an apartment community to be found by new prospects, connects with viewers better and is becoming the new normal across the web. As people increasingly access the web via their mobile devices, video has become the preferred content for these small screens. What should the video be about? Potential renters want videos tours of properties and it turns out that...