Thanks, Jacob! I can't give away all the secrets, but I needed to get this one out there because it'...
Thanks, Jeff. One thing I've seen is that we tend to leave SEO opportunities on the table, so our we...

Training Trivia

A recovered drug addict is protected under the Handicap Status section of the Fair Housing Amendments Act.

Powered by Grace Hill
2067483282 [{"id":"204","title":"True","votes":"35","pct":"67.31","type":"x","order":"1","resources":[]},{"id":"205","title":"False","votes":"17","pct":"32.69","type":"x","order":"2","resources":[]}] ["#ff5b00","#4ac0f2","#b80028","#eef66c","#60bb22","#b96a9a","#62c2cc"] sbar 200 200 /polls/vote/76-a-recovered-drug-addict-is-protected-under-the-handicap-status-section-of-the-fair-housing-amendments-act No answer selected. Please try again. Thank you for your vote. Answers Votes ...
Enter your email address for weekly access to top multifamily blogs!
Multifamily Blogs
  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login

Posted by on in Apartment Marketing

Photos are everything to property marketing. It’s our chance to get creative, to show a property in the very best light, and for sure the thing we lose prospects over if the quality isn’t good. But what if you were to learn that pictures alone don’t cut it with prospective tenants?

Posted by on in Social Media and Technology
In recent RentSauce posts we have looked at Facebook1, Instagram, and Pinterest2 and the role they can play in marketing for the Multifamily Housing Industry. Thus far we have not covered Twitter, one of the biggest social mediums in terms of usage and its impact on the way society communicates. When Twitter came on the scene in 2006 it placed limitations on how one could communicate online. Twitter allowed users to send (and read) short messages, commonly known as tweets. However they placed a 140-character limit on those messages. A user now had to be concise and specific whenever they wanted to share an idea, tell a joke, or communicate with other users. Media experts doomed Twitter for failure because of this limitation; however, in July of 2012, Twitter passed the 500 million user threshold. Neat, Dave! But what does this have to do with the multifamily housing industry? Glad you asked! Twitter has impacted the multifamily housing industry in many ways. I would like to discuss three of the more important ways that Twitter has influenced this industry, in: 1) Advertising 2) Communication with your consumer 3) Increasing your visibility online. Advertising Billboards are now infographics, commercials are now YouTube videos, and print ads are now tweets with pictures. Buddy Media found that tweets with images3 drive double the engagement. Engagement! That means people are not just passively consuming your ads, but they are actively engaged and then retweeting it to their friends and followers. This is what makes social media a completely different form of advertising. It allows your customers...

Posted by on in Student Housing
A wise investor knows that market research is absolutely crucial before investing both time and money into a project. Investment in student housing can be a very profitable venture, but it’s important to have a solid understanding of the market first. Information can be a very valuable asset to property owners; but exactly what information should be researched for the student housing market?The most vital piece of information property owners need to know in any rental market is how competitive it is – what’s the availability of rentals in that area?   There are two general types of markets; renters and tenants. A renter’s market is one that favors property owners, as there tends to be limited availability of rentals, which can drive rental prices up. A tenant’s market is one that favors tenants, where there are many rental options and it isn’t overly competitive for tenants.   Discovering what type of market exists in an area is fairly simple – just take a look at what is available and talk to tenants. Tenants will be your best source for this kind of information, as they will have firsthand experience on what the market is like. By asking prospective tenants some simple questions such as, “How difficult is it to find a good rental?” a prospective owner can discover invaluable information.   Determining the going rental rate would be the next piece of vital information. Pricing a rental rate too high can cause a lack of interest in the property, resulting in fewer inquiries. Meanwhile, pricing a...

Posted by on in Multifamily Training and Career Development
As someone who has spent the vast majority of my career in a management or supervisory role, I think I am uniquely qualified to tell you what your boss really wants from you."Why is this important", you ask? After all you say, "My boss is a complete moron!" (Meanwhile some of you reading this are thinking that if your boss got up to the level of moron, that would be a huge improvement over his or her current condition.) I have no doubt that many of the people that I have managed over the years are probably thinking the same thing, but nevertheless, I still feel it important to know what your boss really wants from you. In a nutshell, your boss really wants you to make him or her look good. I mean, really good. There was nothing more frustrating as a manager than to be chewed out or embarrassed by the actions (or inactions) of someone that I supervised. Whenever I have had employees who consistently underperformed, or just said and or did goofy things, this immediately reflected negatively on me (which it should)...and which I didn't like.Right now in your organization there are people who suck. You know who they are. (Hopefully it's not you.) These are the people that make managers feel less like they are professionals leading a team of talented individuals, and more like a kindergarten teacher on the first day of school.The difference is, kindergarten students usually figure things out after a few weeks, while many of the people...

Posted by on in Social Media and Technology
Apple held their Worldwide Developer's Conference (WWDC) earlier in June and received highly positive reviews from critics for the format of the conference, the openness of the presentations, and the evolution of their software. Keeping with tradition, Apple did not announce any hardware, instead focusing on software. Announcements included iOS 8, OS X Yosemite, and Continuity. I make a point to watch these events when I can and this time around, picked out a few trends that I thought were worth noting: The Development Ecosystem Matters The Computing Experience Is Evolving Good Software Requires Good Feedback The Development Ecosystem When choosing a technology platform, whether for your personal computing needs or for your multifamily asset management, finding a provider with an open and richly documented API is critical. Software is so malleable that it will never be possible for any company to satisfy the unique requirements of every user. The traditional method for resolving gaps in functionality has been for property management companies to beg and plead to get their requirements on to the road map of their chosen vendor. Nimble vendors have been able to adapt to these requirements and meet the needs of their customer base, but as vendors grow in size, changing products dramatically becomes much more challenging. It is, therefore, critical that vendors publish an API to allow Management Companies to build unique features on top of the existing software platform. In fact, many property management companies are finding this a unique way to differentiate. They can build features and functionality unique...

Posted by on in Apartment Jobs
What's your first reaction when you see these guys? Laborers? Don't judge. One could've been a scholar too. What’s your first reaction when you see these guys? Laborers? Don’t judge. One could’ve been a scholar too. “Change the way you look at things and the things you look at change.” ― Wayne W. Dyer Nowhere in my neurologist’s office did it say History Professor but when I noticed the Biography of Thomas Jefferson behind his desk last year, the history buff in me had to ask him about it. Little did I know I would spend the next 30 minutes talking to him about American History during the early 1800′s. Turns out, my Neurologist is also a History Professor and loves talking about history. Go figure. People would want to classify his life with a job title so let’s go with HistoricalProfologist. People really love job titles. In a psychology sense, it’s how people are able to place other people into compartments that they can understand. It’s called “Person Perception.” From Wikipedia: "Social perception is the study of how people form impressions of and make inferences about other people." A few years ago, while standing around the snack counter at AIM, Mark Juleen looked at me and asked, “Sitko, what do you do? I can’t figure it out.” I love ambiguity, especially as it relates to job titles. If I tell people I’m an IT Manager, they’ll immediately assume many things. That’s the human psychology that’s been hard wired into all of us, which is why I don’t hold it against you. We are constantly inundated with random...

Posted by on in Resident Retention
Summer is finally here – the perfect time to organize a social event in your community. Events can be a great opportunity for your residents to get to know their neighbors and develop a sense of community. And let’s face it…residents who feel connected to your community are more likely to stick around year after year! Planning a resident event this summer? Read on for a few tips for a successful event. Give People What They Want Are your residents more interested in a BBQ or a community rummage sale? You won’t know until you ask! So before you start planning, find out what types of events your residents are interested in attending in order to get the most attendees.   Involve Residents in the PlanningHave you heard of the IKEA effect? Basically, the concept is that people place a higher value on things they help create. So recruit a committee of residents to help you plan your summer event. Not only will it take some of the work off your plate, but these residents will also feel more committed to the success of your event. Get the Word OutNow that you've planned a great party, it’s time to spread the word! Hang signs in the elevator, fitness center, leasing office and other common areas of your community. Send out an email about the event or include the details in your next community newsletter. And if you have an online renter portal, be sure to include the details there too! Take PhotosPerhaps you have...

Posted by on in Apartment Marketing
Did you recently lose a considerable amount of organic traffic to your apartment’s website? Although your first thought might be that is has to do with an algorithm update or penalty, there are ways to find the real reason for the drop, which can help you better find a proper solution. Reasons Why: 1. Algorithm Update? Begin by checking your organic traffic levels for any major downward spikes. You can then follow through and look into whether or not the drop occurred because of just one search engine, which may prove some form of algorithm update from this single source. You can also check the timing of the drop and match it with the timing of any recent updates from Google with Moz’s Google Algorithm Update History page. 2. Penalty?  You can check for penalties fairly easily as well, beginning by getting a Google Webmaster Tools account. You will need to check this regularly for notifications from Google concerning any spammy links they may find. You can also do some detective work of your own by checking backlinks Google identifies and lists to see if your SEO Company has built spammy links.  3. Blocked Indexing? When traffic drops from multiple search engines, it could be a sign of an issue with search engine indexing. Be sure to check if your robots.txt file was moved to the live server, which would block indexing from search engines. Remove any disallow statements from the file to begin recovery. A few other issues to check that can prevent...

Posted by on in Property Management
20130706-075230.jpgGeneral referrals and “word of mouth” continue to dominate the source of prospective residents listed on guest cards and applications. Why are these people talking about your property? In some cases, it’s current residents.  Referring friends and families in response to the offer of a resident referral; cash in their pocket or a discount on rent. Another source are the satisfied former residents, who have moved from the community.  Its always a pleasure and a true sign of satisfaction when residents return to the property.  Creating contact tools to maintain a steady stream of communication with former residents could increase these referrals. Asking departing residents if their email will remain the same or confirming a forwarding address to keep in touch provides the information to start a special mailing or distribution list.  The relationship built through the leasing and residency tenure can easily extend as a resident moves to a new location.  Letting a resident know they will continue to be a member of the extended community family demonstrates the value of this relationship. Sending thank you notes to residents after their move out, extending appreciation for the time they chose to live at the property and an offer for returning resident of a discounted application fee or dollars off first months rent could be a scheduled outreach activity each month. This mailing (distribution) list can be used to send community newsletters and other marketing flyers.  Former residents can receive information about activities at the community and enjoy seeing pictures or...

Posted by on in Property Management
DIY: Owner’s Guide to Making An Elegant Look Without The Expensive Cost. Part 1 The nicer your property looks the better the value!  We all know this golden rule, but we also know that upgrading could be very costly.  Here are a few pointers on how to make your property apartments look much nicer without spending an arm and a leg.  In this entry, we will cover walls and accents.  In future articles we will cover other budget friendly improvements.  1. Walls: Repaint your walls after each tenant so it can have that fresh new look. Make sure you don’t plaster paint on your walls. When the paint dries, check to see if there are paint drips anywhere on the wall, if there are remove them with these easy steps.      a. Use a scraper to scrape back the paint drip b. Sand the area to a smooth finish c. Repaint the sanded area The best color to paint each wall is white.  White will make your rooms brighter and seem more spacious.  It’s also a more neutral color that is not as subject to the renter’s preference.  Also being that everyone one has different color furniture, any other color may clash with their designs.  More recently, owners have started to paint their apartments beige for its warm color. I tend to disagree with this color choice as it can still be dissatisfying to potential tenants. If it’s still important to you to add some color to the apartment, asking a prospective tenant...