Incorporating social media into your marketing and resident retention efforts is good practice for all student communities.
A few weeks back, a video came out about the "Connected Home", a discussion with Dan Daugherty, Lucas Haldeman, Steve Lefkovits, and hosted by Jacob Gerber. It offered some absolutely great tidbits of information about how "smart" devices can and have been implemented in apartment units. Here are a few of the points I found especially interesting, and feel free to watch the video below! Residents are looking for home automation for home devices, such as text alerts for safety reasons and smarter comfort controls. 31% of new renters chose to pay an ancillary fee of $20/month for automated features like the ability to control the locks and thermostat via a smart phone app. Additional features offered include cameras, lamp controls, garage door controllers, and other devices. Pet cams and nanny cams are in high demand, as well as cameras in common areas. For example, a camera in the laundry facility is helpful by helping show how busy the washing machines are. Lots of requests for washing machines that can text the status of the wash, as well as the monitoring of the amperage of HVAC units. A spike in amps might indicate a unit that is about to go out, which would necessitate service. They are seeing a lot of interest in tracking gym machine usage, such as what machines are being used, how many calories are being used, and other features relating to exercise and fitness. Utility companies will pay $35/year per device for aggregated utility data. Energy usage...