In today's increasingly interconnected world, rental housing communities are recognizing the profound impact that pets have on the lives of their residents. From companionship to mental well-being, the presence of pets and support animals enriches our neighborhoods in myriad ways. Yet, amidst this appreciation for our furry companions, many operators may overlook the importance of systematically tracking and utilizing relevant pet data. The truth ...
I recently published a blog titled "Embracing the Future: Why Rental Housing Operators Must Stay Informed of Legislative Trends Toward Dog Ownership." With sweeping legislative proposals introduced recently in both California and Arizona, it seems like a good time for a reminder as well as some proactive steps. Recent proposed legislation Current language in the proposed Arizona SB 1439 states that "if a landlord allows a tenant to house a dog in ...
The rental housing industry has welcomed pets and their owners for some time now. This is abundantly clear in today's property marketing, which boasts 'pet-friendly' units, with many communities including dog parks, waste stations, grooming stations and even pet social events to accommodate their furry residents.But as we know, there's often a significant disconnect between how operators see themselves, and the consumer's experience in locating h ...
Hi, guys! Hoping for some feedback on pet fees . . . it seems that the new norm is 1. a refundable pet deposit, plus 2. a non-refundable pet fee, and 3. monthly pet rent. Can you guys help me understand the rational and data behind this? It seems obvious that the deposit is for potential damages,...
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U.S. homebuyers are facing monthly mortgage costs that are 52% higher than the average monthly apartment rent, according to a recent analysis by CBRE Research, a real estate and investment insight firm. Placing that number into sharper focus: monthly mortgage payments, including taxes, have risen by 70% since 2019. Wow. While that's a staggeringly discouraging figure for the prospect of living the traditional 'American Dream,' it should be a ral ...
Simon's tail wagged eagerly as he watched his human, Emily, pace around the room with a worried expression. The scent of cardboard boxes filled the air, signaling change, and Simon could sense that something wasn't quite right. He tilted his head and let out a soft whine, trying to comfort Emily in his own way. For the past decade, Emily had been his person. He would never forget the day Emily and her pack took him home from the place with the ke ...
Rental housing industry fraud is on the rise, as any operator knows only too well. With the digitization of many renter-facing processes, it has become very easy for bad players to game the system. According to the data gurus at Transunion, application fraud triggers rose from 10.3% in 2019 to 15.2% in 2020 alone – and those triggers remain high. Fake IDs, application fraud, even fake pay stubs (have you seen the number of websites dedicated ...
Is your property pet-friendly? If you're one of the 70-80% of market rate rental housing operators who accept pets, you've probably just answered that question with a resounding 'yes.' But from whose perspective? Yours? The family with a 95-pound golden retriever? The single parent with two kids and a cat, struggling to make ends meet? A seemingly innocuous question – 'is your property pet-friendly?' – becomes quite provocative when v ...
As the rental housing landscape continues to evolve, so do general attitudes toward pets and their place in our lives. Today, not only do more people have pets than ever before, they generally consider their furry friends to be integral members of the family - see this interesting Pew Research report on the topic - and as a result, the demand for pet-inclusive rental accommodations is on the rise. In response to this gr ...
I recently penned a blog for the Pet-Inclusive Housing Initiative titled Helping Residents Become the Best Community-Friendly Pet Parents, where I talked about how rental housing operators can help their residents successfully manage having a pet in an apartment environment.
It’s no secret that Emotional Support Animal (ESA) accommodation requests are on the rise in the multifamily housing industry. And due to a lack of clarity in the laws, there are loopholes for bad actors to take advantage of the system; not to mention an entire online cottage industry that has sprung up to provide individuals with the required legal verification without much
Pet-Friendly vs. Pet-Inclusive Series Ask almost anyone in property management if their community is pet friendly, and the answer is almost always a resounding yes. “Of course we take pets,” or “we have a bark park and a dog-wash station,” or “we love cats and dogs in our community.” But there’s pet friendly, and there’s pet friendly
The rising cost of goods as well as rental rates underscores the need for innovative new strategies to keep people and pets together. As we’ve all heard, U.S. inflation hit a 40-year high of 9.1% in June, impacting everything from gas and groceries to housing and travel. The most recent Yardi Matrix survey shows that June average asking rents were at ...
As any good rental housing marketer knows, connecting renters with their apartment home “must haves” is critical to a good search experience and creating results that lead to signed leases. We also know that most people will begin their hunt for an apartment home on Google. Along with the usual search criteria - location, price, reviews, bedrooms, etc. - have you considered the pet component when ...
Summer is almost upon us and that means rising temps, pools and cookouts, fireworks displays and afternoon storms . . . which also means making sure our beloved pets are safely enjoying a season that can present some particular challenges. Here are some tips for keeping our furry friends in mind over the next several months: Hot, hot, hot!