Just made some changes to the profile system! Now the company is much more prominent under the name, AND we added the "Pin It" button!
3 months ago
- Karma

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- Wednesday, October 22, 2008 12:02 pm (Last online 7 minutes ago)
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Brent Williams replied to the topic Re:Advertising Idea For the Industry in the forums.Great note about the short term residents issue, Sandy... Now that you mention it, I totally agree with you, but I still think this could be used as
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Brent Williams created a new topic Advertising Idea For the Industry in the forums.I was outside a few weeks ago and my brother-in-law stopped by. As he got in his car to leave, I was just about to start mowing the lawn. He looked
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Brent Williams posted a comment regarding Fair Housing Does Have “Costs” And Should Be Part Of The Discussion
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Brent Williams created a blog entry Decisions About Your Business ...The beauty of social media is that it makes your customers and residents significantly more accessible. Although we could have always surveyed our customers, which I still highly recommend, soci ...
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Brent Williams posted a comment regarding GM Pulls Ads From Facebook
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Brent Williams created a new topic Are Apartment Communities and Companies Using Facebook Profiles or Pages? in the forums.We did a survey this week asking whether apartment communities and companies were set up as profiles on Facebook or as a Page. Surprisingly, only one
Mutual Friends
My Blogs
I have a one year old daughter, so when I think about where I want to live, one of the major elements is simply whether there are other families with young children in the area. So imagine me touring an apartment community and asking if there are a lot of children in the community, or if an .....
Comment (8)
I came across a blog post (shared by Mark Juleen) where the author detailed out her apartment search and reasoning for her move in the first place.& .....
In what may be our most controversial survey result to date, we analyzed the role of model apartments and whether they were actually effective in the leasing process. Several interesting results came out of the survey, such as how much apartment communities spend on decorating their model a .....
Last week, I discussed what it would be like to be an exceptional apartment community, and how that would affect our view of our community, our confidence in our product, .....
A few weeks ago I discussed that our industry needed to learn how to be “exceptional”, and that we are so mired in small-scale struggles that we have no vision a .....
My Blog Comments

Thanks for the wonderful responses, Anne and Nadeen. And Anne, don’t worry – you can call me naive any time you want. I’ve found that being naïve allows me to work towards solutions that everybody else said couldn’t be done. MFI is a function of me being naïve! :) And in that vein, I always thi .....
2012-05-22 11:46:18

@David - I love your comment about Fair Housing creating reasons to say "no" versus saying "yes". That has the words "unintended consequences" written all over it!
@Mindy - Love your comments, but taking a devils advocate approach, couldn't customizing the tour open you up for liability? Couldn't .....
2012-05-22 11:18:54

I'm becoming less bullish on Fan Pages, as well. Facebook already doesn't like Pages, as evidenced by their constant removal of functionality, and this news is a clear marker that their own Pages compete with their advertising, which means they will probably make it even more difficult for Pages to .....
2012-05-18 15:02:53

I think this is an interesting idea, Jeffrey. I think the challenge would be whether you could charge a slight premium for the community being a scholar central - a place for overworked parents who still valued their children's education. Hmm... will have to think on this more.
2012-05-11 18:39:27
My Discussions
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Re:Advertising Idea For the Industry
Great note about the short term residents issue, Sandy! I think there are two ways to look at this: 1) For a single community, this wouldn\'t be great outreach marketing because you are complete ... -
Advertising Idea For the Industry
I was outside a few weeks ago and my brother-in-law stopped by. As he got in his car to leave, I was just about to start mowing the lawn. He looked at me, got a big smile on his face, and said, \"go ... -
Are Apartment Communities and Companies Using Facebook Profiles or Pages?
We did a survey this week asking whether apartment communities and companies were set up as profiles on Facebook or as a Page. Surprisingly, only one response had only a profile, while 34% had both a ... -
Does Pinterest Work For Apartment Marketing?
Has anybody used Pinterest for apartment marketing, and have you tracked the flow from the traffic? I just looked at our own analytics, and granted, we have not done a ton on Pinterest and we are obv ... -
Re:Ghosts, Goblins, Gules, and Gremlins???
Are ghosts covered under Fair Housing? You may not be able to evict them... :) ...


