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Gone are the days when leasing an apartment felt like running a marathon—one that could leave even the most dedicated teams gasping for air! With a ton of tasks from fielding inquiries to juggling tours and wrangling applications, leasing pros often find themselves in a whirlwind. But fear not! AI workflow automation is here to sprinkle some magic on the leasing game, turning chaos into calm.Zooming Through the Lead-to-Lease AdventureAI tools are ...

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The multifamily industry continues to evolve, driven by exciting technological advancements that are, in part, a response to shifting resident expectations. As we look ahead to 2025, several key trends are set to shape the landscape, offering property managers valuable opportunities to enhance efficiency further, strengthen security, and improve resident satisfaction.Here, we round up the top five technology trends we expect to see this year in t ...

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Color theory plays a significant role in your apartment brand's overall identity. It impacts how your prospects, residents, and anyone else who interacts with your brand perceive it. By leveraging accent colors, you can extend your branding guidelines and create a lasting impression.If you've already established a color palette, adding new colors might feel challenging or risky. But don't worry—we're here to guide you through choosing complementa ...

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What's everyone getting for swag this year? There is so much out there.

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Amanda Hill I honestly like a good pen.
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Chrissie Rivers If you have a great pool, a beach towel and sunglasses are an awesome move in gift and they look fantastic in pictures
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Liz Clement I did koozies, lotto scratchers and tumblers
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Good morning wonderful professionals, I hope everyone is well. The recent US existing home data is out.

U.S. existing home sales fell to 4.06 million in 2024, the lowest level since 1995.

For context, the U.S. population was about 70 million smaller in 1995; 266 people million then and 335 people million now.

This marks the third consecutive year of declining home sales, a trend last seen during the 2006 housing market crash and the recessions...
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Good morning wonderful professionals, I hope everyone is well. The recent US existing home data is out. U.S. existing home sales fell to 4.06 million in 2024, the lowest level since 1995.For context, the U.S. population was about 70 million smaller in 1995; 266 people million then and 335 people million now. This marks the third consecutive year of declining home sales, a trend last seen during the 2006 housing market crash and the recessions of the 1980s and 1990s.Adding to concerns, first-time buyers made up just 24% of all purchases in 2024, the lowest share on record.At the same time, the median home price surged 6% to $404,400, setting a new all-time high.
Chelsea Kneeland Good info to have Duriel Taylor!
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Duriel Taylor Chelsea Kneeland thank you for the feedback.
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How are you tracking washer and dryer rentals? We have some tenants who bring their own in and we are constantly moving machines around. Currently, we have numbered each machine and have it on a spreadsheet and also numbered as a Rentable Item in Rent Cafe. Just wondering if there are better options .

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Leah Love Inside your PM system’s inventory.
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Guest Insider Besides the spreadsheet for the ones owned by the company, make one for the ones residents are bringing in. Have the resident bringing in a machine sign a form that they have their own and maintenance will not service those machines/issues related to the maintenance and operations of those machines etc.
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Chelsea Kneeland This used to be such a headache for me! Looking forward to seeing the responses here.
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Jim Puccio shared 2 photos in the Jim Puccio album yesterday

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When a prospective renter visits your leasing office, it's common practice to check their identification. This typically involves visually inspecting their driver's license or government-issued ID to ensure it looks real. But is this enough?The answer is no. Simply checking an ID might catch obvious forgeries, but it won't confirm the ID's authenticity or whether it belongs to the person presenting it. That's where ID screening comes in—a more re ...

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Best advice or tips for transitioning from Assistant Property Manager to Property Manager? Class A property, 5 years old, 316 units, garden style.

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Rhonda Bryant Agree with so many things that Megan Goodmundson said. In addition:
When the manager is off, take care of resident issues as they arise to ensure the property continues to run smoothly so the ball isn't dropped and they don't have to come back to a desk full of problems. Make notes to let the manager know.
Take on a project or look for problems within your community and come up with a plan to resolve. Volunteer to get bids, send letters, put in maintenance requests etc. Offer to update the SDS book, help maintenance organize the shop, walk riser rooms.
Look for ways to increase Occupancy, save NTVs, walk make-readies and spiff show units, set leasing goals for the team (follow up, renewals, leases) and help keep the team motivated during the week with emails, small celebrations, team meetings.
In TX we have the Redbook, read it.
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Suan Tinsley Respect and listen to your staff and lead by example. Best of luck and congratulations!
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Hey everyone! I have a general question about organic traffic from social media. How is social media handled by your company? If the on-site team is in charge, which team member does it? Is there an approval process? Do you have a designated marketing team for it? Let me know!
I'm a new marketing assistant with zero background in marketing and everyone I've talked to says it's the on-site team's job to create and post content regularly, but...
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Brooke Nuber-Soldate On site has the content access so they do organic. Marketing does paid.
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Karen Kossow We take a 2-pronged approach. Our properties are responsible for 5 posts per week with 2 monthly deadlines (the 25th for content for the first half of the next month and the 5th for the remaining content) for content to be entered into SOCi. We will take "place holders" for things like resident event recap posts. These posts are supposed to be local/relevant posts with half being property-centric in some way. Marketing then reviews/approves, etc. these posts.
Marketing then also does 1 post per day per property. These are more curated- outside of Testimonial Tuesday posts which are property specific, most of these are the same post for all properties and tend to be more DC Metro centric rotating around the areas where we have properties. Things like Restaurants We Love or Happy Hour Highlights. The Metro region is small enough that, even if people normally stay in their neighborhood, they will check out restaurants (etc.) in other locations.
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Leah Love I’ve used programs like Hey Orka that lets multiple people approve and collaborate. I do believe Canva now offers this as well.
I was THE marketing department for many years so feel free to ask me any questions. Grab some ideas from my IG too: www.Instagram.com/LeasingLeah (I don’t sell anything.)
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Give it to me….the good, the bad, the ugly with valet trash. My community is signing up with Valet Living and I’m curious of everyone’s experience and opinions on the added amenity. Thanks!

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Allie Gartside Yes as a resident and pm professional, I don’t like it.
You can’t opt out. Residents miss trash pick up. Trash sits in halls and stinks and stains.
Issues with the valet saying they came but didn’t.
I don’t have the time to be Amazon, to be trash valet etc. It just adds to my already busy list.
Again for me as a resident, I’d rather take my trash out myself and save $25 a month.
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Harold West Valet trash by any company, you’re going to have issues, not one is perfect. You have to manage your resident and the vendor about the same amount of time. The vendor issues I’ve dealt with are lack of reliable staff, therefore creating thorough pick up issues and weather issues, when they should not be issues.
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Vicki Johnston Let me say I wish the admins of the group wouldn't let anonymous posters speak badly about companies. If you've had a bad experience or you're really just wanting feedback, then as professionals we should all be able to speak freely and show our faces. With valet trash, I've had a bad experience with a company I won't name here and Valet Living fortunately got me out of a very bad situation. Valet Living has been a good partner not only with the trash but helping me with events, they have an app that communicates directly with my residents, and I have local people to reach out to. It's also the PM's responsibility to ensure the residents follow the times, etc. This is a nice amenity to offer and a great income. If it's ran correctly with a good partner, should not be a headache or additional work for the community team.
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Valentine's Day?Snooze. It's been done to death. How many chalky conversation hearts does one actually need? (Zero. The answer is zero.)Galentine's Day, though? Sign me up!The holiday, which takes place the day before Valentine's Day, celebrates friendships, and female friends in particular. It was created on the show Parks and Recreation, and has taken the real world by storm. Not since Festivus has a TV show-created celebration captured the pub ...

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Why are leasing agents incentivized to acquire new renters but not to keep existing ones? I’ve never really understood this strategy from an operator perspective.
Also, why are existing residents not offered similar concessions to renew leases as new residents are to move in?
Would love insight here.

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Charity Zierten If I lived in an apartment community, I would have to move every single year. I would have to move in order to keep up with the rent increases. Of course, this applies to rental houses as well. The increase in rent every year is just too much for someone on a fixed income.
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Guest Insider concessions to everyone. Average renewal rate will be 50 percent. You can increase that and lower turnover by providing excellent service, a convenient experience, and a well maintained product. Owners need to raise market rents continuously to make the numbers look good for the mortgage company and their investors. They also need to show that they can sell the property for a profit if needed. If they give concessions to everyone, they just can’t make the numbers. It’s all a numbers game. All staff should be giving excellent service and should have a role in maintaining customer satisfaction- so it would make sense that renewal bonuses get split among the entire staff.
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Chris Finetto Because that’s the way they’ve always done it. But you’re right. Renewals should be rewarded! But only if you get a decent rent increase.
General rule, shave off your bottom 10% every year. Your lowest rents by unit type, etc. Some folks just gotta go, or pay up.
It’s not an easy job.
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🌟 A Heartfelt Shoutout to All Vendors 🌟
I want to take a moment to express my deep appreciation for each and every one of you. Your hard work truly makes a difference, and I want you to know that you matter—immensely. Together, we ensure that properties run smoothly, and it’s thanks to the dedication of landscaping teams, gate system specialists, painters, cleaners, staffing professionals, electricians, plumbers, fire protection experts,...
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Mya Estrada Love this post! Such a kind message.
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Laura Bruyere Such a wonderful post and as a vendor, very much appreciated!!
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Thoughts on working for Greystar as a PM? I’m curious to know your thoughts on pay, benefits, relationship with upper management/owners, expectations, etc. Thanks in advance!

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Guest Insider It honestly depends on two factors: your RPM and your client (if you are 3rd party).
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Guest Insider I’ll go back to Greystar as long as I never work for the manager I used to work for.
There’s some PM’s who get on a high horse and think their team is there to do all the work they don’t feel like doing , someone to shift blame onto and of course leave and are never there but somehow the team is the problem. Nevertheless give it a try I’ll go back in heart beat just as long as I know who it working with lol 😆
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Christi Anderson I am in Central South and have been with them for going on 15 years. I have worked under three Regionals - one was the devil and it was for only 6 months years ago but the other two have been phenomenal! work/life balance is good - benefits are awesome! I have been in this industry for 23 years and this company expects more from their employees than other companies. there are things that sometimes piss me off but honestly, the only way I plan to leave is by the grave. love Greystar and I love the people!
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