Join the world's largest professional social network for the apartment industry!
Hello! I have been in the multi-fam marketing world for a little under a year. I am with a company that currently has a little over 300 units and we are building another project that will bring us 110 more.
Anyway - I am looking for some industry benchmarks for marketing. I found the survey that...
Read More...
One of the most common questions in commercial roofing is:"How do we determine the age of a flat roof?"Important insight: Most commercial roofing manufacturers place production tags or date codes on materials such as membrane, boot jacks, and accessories. These tags typically show the month and year the material was manufactured. While useful, this does not automatically reflect the actual installation date of the roof.Here's why this matters 👇On ...
AppWork has announced their top rated maintenance winners for Winter 2026, and we want to highlight their tremendous accomplishment. Check out all the winners from this round, and stay tuned for the Spring 2026 winners coming in April. Congratulations to all the winners! Winter 2026 Winners:1. Park San Dimas Apartment Homes | The Remm Group- San Dimas, CA2. Villas of Park Grove | Pe ...
Migration patterns keep pointing in the same direction: Texas and Florida are pulling in the most movers, while California sees the most people leaving.
U-Haul’s 2025 Growth Index puts Texas back at No. 1 for net inbound moves, its seventh time leading in the past decade. Florida comes in second....
Read More...






Resale and thrift shopping have exploded over the past few years! I've always been a 'thrifter' and it's amazing how many shopping options there are for gently used goods. Who's doesn't love a great find? Especially in women's fashion. And it's not a coincidence. In 2024 alone, the U.S. secondhand apparel market grew by roughly 14%, with online resale jumping more than 20%. In 2025, that growth continued.This isn't about cutting corners. It' ...
There's a pattern happening across multifamily marketing right now that's costing communities residents—and most don't even realize it's happening.Property teams are investing in rebrands, refreshing their websites, upgrading their photography, and crafting new messaging strategies. The work looks great. The logos are clean. The color palettes are modern. Everything checks the boxes.And then prospects visit the property. They take a tour. They in ...
Hi everyone! We’re starting to evaluate implementation of Florida’s HB 615, which allows residents to opt in to receiving certain notices digitally rather than on paper.
While we’re supportive of the efficiency and resident experience benefits, we’ve intentionally paused rollout because...
Read More...
Most operators are underestimating how much fraud is getting through their current screening process, even if they think they've "tightened things up." Emerging data suggests that application fraud is now table stakes in multifamily, not an edge case, and that a meaningful share of bad debt, evictions, and operational drag ties back to fraudulent or manipulated applications that slipped through screening. Fraud isn't a one‑off problem Recen ...
Mortgage Rates Slip Below 6 Percent for First Time Since August 2022The current administration has proposed a range of ideas to help young families achieve homeownership, including bringing down mortgage rates, and banning large institutional investors from buying residential homes.Here's how the president's latest idea surrounding mortgage bonds would work.A mortgage-backed security (MBS) is a bond comprised of home loans. Thousands of individua ...
I've spent over 20 years in this industry, and more than the last decade of that has been as a remote worker across different organizations. Getting remote work culture right can be difficult, and when it all comes together with a great team, it feels a little like magic. We don't do the forced fun of mandatory Zoom happy hours or the hollow "we're a family" corporate speak that makes everyone cringe. MFI an ...
There’s a growing narrative around “institutional investors” in single-family housing that deserves a more precise, data-driven framing.
Institutional capital represents roughly 3% of the single-family rental market, and only about 0.5% of the total single-family housing stock overall. Even...
Read More...
For all of us who have been in the industry for decades, name something we used to do that those new to the industry today wouldn't believe we did.






Building a team where every member shines and thrives is the key to success. When each team member brings their unique strengths and skills to the table, there is no need for a singular leader to stand out. Instead, the collective power of the team propels them forward towards their goals. To create a team like this, start by valuing each member's contributions and strengths. Encourage open communication, collaboration, and mutual respect. E ...
Cable ISPs call Mbps "speed"—it's not. Discover the 4 metrics that matter for fiber backed WiFi for multifamily properties and why property owners need transparency.For 30+ years, cable internet providers have built a $100+ billion industry on one simple deception:They call "Mbps" speed. It's not.The Shipping Truck Analogy: What's Actually Happening with Your InternetThink of internet performance like shipping cargo in a semi truck. This makes th ...
