Join the world's largest professional social network for the apartment industry!
One of the most overlooked aspects of real estate investing isn't the deal itself, it's the defense behind the deal.Strong portfolios aren't built on leverage alone; they're protected by reserves.Here are my five that every serious investor should keep in place:1️⃣ Capital Expenditure (CapEx) ReserveFor roofs, HVAC systems, and major replacements.Allocate 3–5% of gross rents annually to protect against large capital shocks.2️⃣ Operating Reserve ( ...
"A tenant today asked me to drive them to the party store to get a money order so they could pay their rent. I drove them and waited outside, they were taking awhile so I went in to see what was up. The guy working the counter said the tenant came in the party store and then ran out the back of the party store." - Beal leasing agent Lol. Property Management. Lol. She got us good.






How many times have you heard that as an on-site worker?
No training.
No context.
No callbacks when you unlock the leasing office.
Just vibes, a few miscellaneous keys, and maybe a sticky note from the last person.
Let’s be real:
This generation of leasing agents is not lazy.
They’re just not...
Read More...
Google Analytics 4 (GA4) is now the standard analytics platform for property managers who want to measure and improve their digital marketing performance. But GA4's event-based model and new reporting features can feel overwhelming—especially if coming from Universal Analytics. Here's what busy multifamily teams actually need to track, and how to get actionable insights from GA4. Why GA4 Matters for Property Managers GA4 tracks both website ...
Never speak price until you can justify its value.Why?Because if you drop the number too early,you're now going on a tour with a prospect AND their wallet. Congrats!People love to escape their own realities every once in a while.Sometimes price is the last thing someone wants to hear (again) when they're considering their new dream home.→ Prospects don't typically reject the price, they reject the idea that this is "just another" community that's ...
Jessica Berman is friends with Rommel Anacan
Need suggestions!
Need ideas for how we can set up this space for large packages. All 4 walls have mailboxes. We do have package lockers below the mailboxes and on one wall. They can only be used by USPS. The table is moveable and USPS uses the table when they are distributing mail. The room is about 12'x15'. The table does not give a mouth clearance if turned the other way.






It’s coming for distress.
Funds that waited through rate hikes are now deploying billions.
They’re buying debt, preferred equity, and recap opportunities.
Why now?
Valuations have reset.
Refinancing pressure is...
Read More...


I've been working undercover.No trench coat or sunglasses (though that would've made for a great post on socials).As my schedule allowed, I took temp assignments at multifamily communities in my area—everything from bougie high-rises to basic garden-style properties, from exclusive enclaves to places that made me double-check the locks.Why I Did ItFor years, I've worked with leaders, trained leasing professionals, and helped organizations improve ...
2025 isn't one real estate market, it's two very different stories playing out at once.On one side:Industrial assets - logistics, warehousing, manufacturing - continue to perform with minimal distress.Strong demand, stable leases, and long-term tenants are keeping these properties resilient.On the other:Office, select multifamily, and portions of retail are feeling the squeeze.These sectors carry the highest share of delinquent or specially servi ...
In another attempt to make homebuying more affordable, President Donald Trump floated the idea of a 50-year mortgage in a social media post. In response, Federal Housing Finance Agency director Bill Pulte, who oversees Fannie Mae and Freddie Mac, posted that they are “working on it,” and that it would be, “a complete game-changer.”
The purpose of a longer-term mortgage would be to lower the monthly payment for homeowners. The longer the term of the...In another attempt to make homebuying more affordable, President Donald Trump floated the idea of a 50-year mortgage in a social media post. In response, Federal Housing Finance Agency director Bill Pulte, who oversees Fannie Mae and Freddie Mac, posted that they are “working on it,” and that it would be, “a complete game-changer.”
The purpose of a longer-term mortgage would be to lower the monthly payment for homeowners. The longer the term of the loan, the smaller the principal needed each month to pay it off in full. But such a plan has other trade-offs.
1. Lower Equity
2. Higher Interest Rate
3. Privatization of Fannie Mae and Freddie Mac
Read Further: usMx2natD_8AjYhAx4J4" target="_blank">www.linkedin.com/posts/mayur-gupta-chittoor-71103a…
Show more
In another attempt to make homebuying more affordable, President Donald Trump floated the idea of a 50-year mortgage in a social media post. In response,…
HELP! I’m a new property manager (first official job as a property manager) been in the industry for 11 years, but I’ve never had to actually manage the maintenance team. I’m only down to one maintenance person right now who is kind of like the maintenance manager, but he doesn’t seem to be completing work orders as quickly as he needs to. I’ve sat him down and create a schedule and he’s still not completing them and the time that he needs to I...HELP! I’m a new property manager (first official job as a property manager) been in the industry for 11 years, but I’ve never had to actually manage the maintenance team. I’m only down to one maintenance person right now who is kind of like the maintenance manager, but he doesn’t seem to be completing work orders as quickly as he needs to. I’ve sat him down and create a schedule and he’s still not completing them and the time that he needs to I just really need any advice and help in order to fix this issue Show more






Only 2.8% of homes changed hands in 2025 - the lowest turnover in three decades.
Supply isn’t scarce by accident. It’s trapped by math.
Over 70% of owners hold mortgages below 5%, unwilling to enter a 6% world.
- Buyers can’t afford to chase.
- Sellers can’t afford to move.
The economy...
Read More...




Multifamily Owners & Operators: The capital markets have reset. Assuming "no refi" is the answer today is a strategic oversight that could be costing your assets basis points, flexibility, or valuable cash-out capacity.The current environment demands a strategic, data-driven approach to debt. The difference between a financially sound structure and a suboptimal one is purely about timing, data, and finding the right niche capital source.Don't ...
