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Has anyone used a successful strategy for retention on smaller one bedrooms and studios? I often find it’s harder to renew residents in smaller square footage apartments as these styles tend to attract transient residents. Would love ideas!

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Trump Hits Pause on Tariffs—Inflation Cools, Borrowing Costs Steady: Is Now the Time to Act?

With inflation easing to 2.4%, Trump’s 90-day tariff pause, and borrowing costs holding steady at 4.25%–4.5%, the stars are aligning for commercial property owners.

This rare moment of stability...

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🏡 Amenities attract, but community retains. 🤝 People may sign a lease for the pool, gym, or modern finishes—but they stay because they feel at home. Creating a true sense of belonging means going beyond the basics. A resident rewards program can set your property apart by fostering appreciation, engagement, and loyalty.

Imagine the impact of remembering a resident’s birthday, celebrating their lease anniversary, or publicly recognizing them for being a...
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Guest Insider A millions times yes!
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In multifamily marketing, Pay-Per-Click (PPC) advertising is one of the most effective tools for filling lease-ups quickly. With its ability to target prospective renters at the right time and place, PPC ads can help property managers achieve occupancy goals faster while maximizing their advertising budget. Here's how to use PPC ads strategically to accelerate your lease-up process.  1. Start with Pre-Lease Awareness Campaigns Kick off your ...

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Guest Insider People bringing pets into the area. We even had someone bring their cat into the co-working space off leash.
Internet speeds. Make sure you have a strong connection.
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Karen Kossow We have them at a number of communities; new build and added as a part of renovation. I think the only complaint that I've heard is one resident at our brand new community was making a lot of noise and disturbing others. I believe the property pretty easily handled it.
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We're reviewing our income requirements and wanted to get feedback from this group! A few questions:
If someone supplies an offer letter, are you requiring anything different (bank statements, linked bank account, etc.)?
Are you using any systems (Docuverus, Snappt, Trigo, bank verification through Stripe, or something similar)?
Are most of your communities still at a 3x requirement? Or are you doing anything different?

Danielle Noel Jessica Otwell thank you! For offer letters do you require bank statements or previous check stubs as well?
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Jessica Otwell Danielle Noel yes. Bank statements and previous pay stubs.
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Guest Insider Snappt, 3x monthly rent (though I have been at places that required 2.5x and I do personally think it’s sufficient). If they have an offer letter we require bank statements to verify through snappt as well.
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Does anyone use a software that analyzes crime around a community?

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 (Yeah, you know me!)"To the left, to the left. All the LVP in the box to the left. Don't you ever for a second get to thinking you're irreplaceable." Bey(ish)"Get on the floor." J. Lo "Rock it. Don't stop it. Everybody get on the floor." Ciara"Just know you're not alone. We're gonna make this place your home." Phillip Phillips"I get to come home to you." John Michael Montgomery"Honey, I'm home, and I've had a hard day" Shania"Ooooo, in my h ...

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The demand for student housing may be changing, but one thing hasn't: students still need a place to live. Off-campus apartments are more than just a backup plan—they're often the preferred option. The key? Reaching students where they are, speaking their language, and offering them something they actually want.Here are some creative ways to market your student apartments without sounding like everyone else. 1. Show Up Where Students Scroll Gen ...

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Without diving into the politics of it, how do you think the tariffs are going to affect multifamily?

Feel free to expand in the comments. For example, clearly construction and development is going to be much differently impacted than other parts of multifamily.
 



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Brent Williams Joe Bromen Unfortunately LinkedIn only allows 4 options so I had to make a tough decision. Great point, though!
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Guest Insider For Florida the demand will TRUMP (no pun intended) any negatives related to cost or supply.
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Guest Insider There are so many ways to look at this! From an investor perspective; The economic shifts are encouraging people to invest more of what they might traditionally place in the stock market, into multifamily. Our fundamentals are stable and strong in the short and long term- provided you invest with the right strategic partner. From an asset management perspective, I have deep consideration for how this impacts renters. They are being squeezed on cost from all fronts and I think will be seeking conservatively priced housing if they must move, and renewing if they don't have to. My investment management strategy is very much focused on reducing operating costs, especially on utilities and services. Capital expenses on stabilized assets are lean, mean, and focused on ROI (think solar, internet, sustainable measures to lower utility costs). On new construction, increased cost on construction will continue to impact underwriting and the success of deals, with the potential to slow supply... Show more
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This has been the hardest week for me. I'm at the point where I am considering letting go of my career goals. My passion and dedication aren't enough in this industry. Either I "play the game" or remain a puppet. Not everyone will understand this... but those who do, what do we do?

Guest Insider I have been there. And it's so sad. It's a cut throat business know. Not many good companies out there any more.
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Guest Insider It has been the hardest everything in the last 6 months. We feel it, owners feeling it, companies feeling it. I feel defeated sometimes. I have been doing this since 92 - how things change. Keep your chin up 🙏
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Guest Insider I was in the industry for 15 years and it took a serious toll on me. I’m a therapist now so that should tell you something lol it was fun for a while until everything became so political, it sucked the fun out of it.
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Gerry Hunt is friends with Sarah Lukemire

When recession fears rise, budget cuts often follow—and education directors are being asked to make hard choices. Training programs frequently top the list of cuts, especially those perceived as non-essential or deferrable. At first glance, trimming fair housing training may seem like a logical decision. But beneath the surface, that cut often becomes a costly shift—moving risk and liability into a company's blind spot.Fair housing training isn't ...

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