Multifamily Blogs

There’s an interesting debate we’ve seen start to percolate in pricing and revenue management (PRM) these days—whether to have pricing authority centralized or whether to decentralize it. From the examples we’ve seen with cl...
There’s only one thing worse than getting berated by a resident on site – getting berated on a review site.  When words are put on paper, they’re much more powerful than when they’re said to us in the heat of the moment. That’s because we can s...
I’m often asked for tips and tricks on how to improve a community’s online reputation.  Over the last year or so these requests have become more frequent, as companies are realizing a positive online presence can directly impact leasing and rene...
What are you binging these days on Netflix? I ask because I totally know you're watching something. The streaming service currently has 118 million subscribers globally. Odds are, you're one of them. Oh, also, I'm always on the lookout for...
The 5 Levels of Maturity for Capturing Leads on Facebook Messenger (The Evolution of Joe.)   Meet Joe. Joe, like you, has big plans for the upcoming year. You want to start capturing leads from Facebook and Joe wants to get buff. Strange as it s...

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