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Multifamily Blogs

Found a great video from Matt Easton today where he shared his two most important questions leasing consultants should be asking prospects: I love the part about knowing when to switch to closing the sale.  What do you all think about these two...
The 4 Ps of Marketing are out at J.C. Hart.  We’ve redefined the principles we are focused on to not only drive new business, but make sure we are also taking care of the customers through the process.  Marketing, Sales, and Service all&nbs...
Finding an apartment is hard enough. Understanding the calculus of finding an apartment you can afford could make you wish you’d paid more attention in math class. According to the latest annual report by the National Low Income Housing Coalitio...
By George Pino From demographics to understanding the permitting and planning processes of each city, there is much to consider when foreign companies look to expand into America. We’ve all heard it before… “The American Dream” and “America the Lan...
The influence of reviews, published and personal has quickly become a determining factor in many purchasing decisions.  Leasing apartments is no exception.  Prospective residents will research rating and review pages searching for an endor...

Multifamily Discussions

    • A.J. Keilty's Avatar
    • Lease Up Commission Structure
    • We've had better success when all leasing staff are paid a salary and they along with the whole site team (management, cleaning, repair, leasing) earn...
    • Last post by A.J. Keilty
    • Shannie's Avatar
    • Lead follow up system
    • Follow ups: even if you have Yardi, you still have to remember to follow up! This is what I do and it works very well I must say.. 1) print out your...
    • Last post by Shannie

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