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Trump Hits Pause on Tariffs—Inflation Cools, Borrowing Costs Steady: Is Now the Time to Act?
With inflation easing to 2.4%, Trump’s 90-day tariff pause, and borrowing costs holding steady at 4.25%–4.5%, the stars are aligning for commercial property owners.
This rare moment of stability...
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🏡 Amenities attract, but community retains. 🤝 People may sign a lease for the pool, gym, or modern finishes—but they stay because they feel at home. Creating a true sense of belonging means going beyond the basics. A resident rewards program can set your property apart by fostering appreciation, engagement, and loyalty.
Imagine the impact of remembering a resident’s birthday, celebrating their lease anniversary, or publicly recognizing them for being a...
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In multifamily marketing, Pay-Per-Click (PPC) advertising is one of the most effective tools for filling lease-ups quickly. With its ability to target prospective renters at the right time and place, PPC ads can help property managers achieve occupancy goals faster while maximizing their advertising budget. Here's how to use PPC ads strategically to accelerate your lease-up process. 1. Start with Pre-Lease Awareness Campaigns Kick off your ...
Internet speeds. Make sure you have a strong connection.
We're reviewing our income requirements and wanted to get feedback from this group! A few questions:
If someone supplies an offer letter, are you requiring anything different (bank statements, linked bank account, etc.)?
Are you using any systems (Docuverus, Snappt, Trigo, bank verification through Stripe, or something similar)?
Are most of your communities still at a 3x requirement? Or are you doing anything different?
Does anyone use a software that analyzes crime around a community?
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(Yeah, you know me!)"To the left, to the left. All the LVP in the box to the left. Don't you ever for a second get to thinking you're irreplaceable." Bey(ish)"Get on the floor." J. Lo "Rock it. Don't stop it. Everybody get on the floor." Ciara"Just know you're not alone. We're gonna make this place your home." Phillip Phillips"I get to come home to you." John Michael Montgomery"Honey, I'm home, and I've had a hard day" Shania"Ooooo, in my h ...
The demand for student housing may be changing, but one thing hasn't: students still need a place to live. Off-campus apartments are more than just a backup plan—they're often the preferred option. The key? Reaching students where they are, speaking their language, and offering them something they actually want.Here are some creative ways to market your student apartments without sounding like everyone else. 1. Show Up Where Students Scroll Gen ...
Without diving into the politics of it, how do you think the tariffs are going to affect multifamily?
Feel free to expand in the comments. For example, clearly construction and development is going to be much differently impacted than other parts of multifamily.
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This has been the hardest week for me. I'm at the point where I am considering letting go of my career goals. My passion and dedication aren't enough in this industry. Either I "play the game" or remain a puppet. Not everyone will understand this... but those who do, what do we do?
When recession fears rise, budget cuts often follow—and education directors are being asked to make hard choices. Training programs frequently top the list of cuts, especially those perceived as non-essential or deferrable. At first glance, trimming fair housing training may seem like a logical decision. But beneath the surface, that cut often becomes a costly shift—moving risk and liability into a company's blind spot.Fair housing training isn't ...
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