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 (Yeah, you know me!)"To the left, to the left. All the LVP in the box to the left. Don't you ever for a second get to thinking you're irreplaceable." Bey(ish)"Get on the floor." J. Lo "Rock it. Don't stop it. Everybody get on the floor." Ciara"Just know you're not alone. We're gonna make this place your home." Phillip Phillips"I get to come home to you." John Michael Montgomery"Honey, I'm home, and I've had a hard day" Shania"Ooooo, in my h ...

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The demand for student housing may be changing, but one thing hasn't: students still need a place to live. Off-campus apartments are more than just a backup plan—they're often the preferred option. The key? Reaching students where they are, speaking their language, and offering them something they actually want.Here are some creative ways to market your student apartments without sounding like everyone else. 1. Show Up Where Students Scroll Gen ...

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Without diving into the politics of it, how do you think the tariffs are going to affect multifamily?

Feel free to expand in the comments. For example, clearly construction and development is going to be much differently impacted than other parts of multifamily.
 



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Brent Williams Joe Bromen Unfortunately LinkedIn only allows 4 options so I had to make a tough decision. Great point, though!
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Guest Insider For Florida the demand will TRUMP (no pun intended) any negatives related to cost or supply.
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Guest Insider There are so many ways to look at this! From an investor perspective; The economic shifts are encouraging people to invest more of what they might traditionally place in the stock market, into multifamily. Our fundamentals are stable and strong in the short and long term- provided you invest with the right strategic partner. From an asset management perspective, I have deep consideration for how this impacts renters. They are being squeezed on cost from all fronts and I think will be seeking conservatively priced housing if they must move, and renewing if they don't have to. My investment management strategy is very much focused on reducing operating costs, especially on utilities and services. Capital expenses on stabilized assets are lean, mean, and focused on ROI (think solar, internet, sustainable measures to lower utility costs). On new construction, increased cost on construction will continue to impact underwriting and the success of deals, with the potential to slow supply... Show more
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This has been the hardest week for me. I'm at the point where I am considering letting go of my career goals. My passion and dedication aren't enough in this industry. Either I "play the game" or remain a puppet. Not everyone will understand this... but those who do, what do we do?

Guest Insider I have been there. And it's so sad. It's a cut throat business know. Not many good companies out there any more.
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Guest Insider It has been the hardest everything in the last 6 months. We feel it, owners feeling it, companies feeling it. I feel defeated sometimes. I have been doing this since 92 - how things change. Keep your chin up 🙏
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Guest Insider I was in the industry for 15 years and it took a serious toll on me. I’m a therapist now so that should tell you something lol it was fun for a while until everything became so political, it sucked the fun out of it.
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Gerry Hunt is friends with Sarah Lukemire

When recession fears rise, budget cuts often follow—and education directors are being asked to make hard choices. Training programs frequently top the list of cuts, especially those perceived as non-essential or deferrable. At first glance, trimming fair housing training may seem like a logical decision. But beneath the surface, that cut often becomes a costly shift—moving risk and liability into a company's blind spot.Fair housing training isn't ...

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Does anyone use a decibel meter for noise complaints in apartments? If so, do which one do you use, and what do you consider an acceptable level?

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Guest Insider I’ve had people send in recordings of the “noise” so faint we had to go sit in our car with the volume all the way up to even “hear” what was supposedly there.
Noise complaints are the bane of our industry.
And I want to know why ppl are so afraid to just go politely knock and advise their neighbor they’re being loud; In the moment, not next day through a disinterested 3rd party which quickly become adversarial and he-said;she-said. That said. I’ve used decibel meters for an event space attached to apartments. The decibels didn’t matter so much as the bass. Which a car driving by or the subway matched regularly (without complaints)
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Guest Insider You can download one from your Play store right on your phone works well
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Kelle Senye shared a photo. 3 days ago

I get that most PET owners think of their four-legged furries as part of the family. But this is entirely different from an assistive animal, support animal, service animal. Groups like this one are harming the industry and ultimately the renters that they proclaim to be helping skirt the system.

I get that most PET owners think of their four-legged furries as part of the family. But this is entirely different from an assistive animal, support animal, service animal. Groups like this one are harming the industry and ultimately the renters that they proclaim to be helping skirt the system.
Guest Insider I might be alone in this, but this is a result of the greed of property owners and management companies. I have been in property management for 25 years and have seen far worse damage from children, and even grown adults.
We don’t charge kid rent. We shouldn’t charge pet rent. Period.
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Guest Insider I agree that kids do more damage. I don't currently charge pet rent. I think a small monthly pet rent up to $25 for dogs is appropriate to cover the cost of cleaning up feces that owners do not pick up, provide doggy stations, and the cost to reseed the dead patches of grass from dog urine. I don't think pet rent should be more than that. Cats should not have pet rent.
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Kathy Chaney I used to have a no dog policy on my property and then the ESA rule happened. The number of daily complaints I receive about poop everywhere is working on my last nerve. I don't have a full time porter to pick up the poop. Monthly letters, threats of fines. Nothing works. It's a nightmare. I wouldn't mind the dogs, but the bad residents who don't care, about ANYTHING!!! ARGH!!!! They pay on time, yes, but as i say on a daily basis, paying on time does not make you a good resident!
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The Strategic Integration of Brand Identity and Interior Design in Multifamily PropertiesIn today's competitive multifamily housing market, the integration of branding and interior design has become essential for property success. This strategic alignment creates immersive living experiences that not only attract ideal residents but also increase retention rates and property value. In collaboration with MaxRent Designs, we explore how this powerf ...

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Hi, I have a resident that wants to change the flooring in her apartment from carpet to LVP. I could use some advice on how to handle this please.

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Mark Tanguay They pay for materials, you pay for labor.
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Guest Insider They can pay for what you would use and sign a release that it stays when they move out.
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Guest Insider Typically my company requires a reasonable accommodation unless the current flooring is already very worn or a trip hazard.
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Recently found out that no screening provider pulls from a federal level, only national level for criminal background. Federal is an option, however the credentials only searching by the name don’t give the best results so they choose not to do it. What does your policies look like when knowing you’ve had a conversation with someone that has a criminal past not show up on the national level but a quick google search will provide an article?

Miles Scruggs Federal level and national “level” are the same thing both imply the full country.
Yes there is a federal and national database which are different than “level” and it is nearly useless to pull from the federal database. What are you going to do with 5000 hits on John Smith or Jose Garcia??
A policy where a verbal disclosure can prompt further review is perfectly acceptable.
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Guest Insider Understand and if they bring it up do deeper dive but how far are we supposed to go…will your corp office pay extra on software to go deeper? Prob not. Case by case and red flags mean a lot. Usually someting else will get them denied. Final needs to be manager approval weighing all things.
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Chris Finetto There’s some confusion out here, or terminology. The “federal” database is a repository or federal court’s data. National database is a repository of many county and or state criminal database, courts.
The better providers will use the national data base(s) and backfill gaps with state and local data. Not every county reports to their respective state. This varies state by state.
You need to really get into the weeds on this. There’s no perfect solution. Keep property location in mind. If you’re in an area where a county(s) does not report to the state, you’ll want a provider that supplements the data.
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I’ve been preaching this to my clients lately — now more than ever, property owners need solid maintenance protocols in place.
With some policies reducing the prompt payment clause to just 180 days, it’s critical to act fast after a storm. If your property has taken any damage, don’t wait — get it inspected.
That’s why we now offer pre-loss inspections and a full assessment of what your policy requires before you ever need to file a claim.
✅ Be...
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I’ve been preaching this to my clients lately — now more than ever, property owners need solid maintenance protocols in place.With some policies reducing the prompt payment clause to just 180 days, it’s critical to act fast after a storm. If your property has taken any damage, don’t wait — get it inspected.That’s why we now offer pre-loss inspections and a full assessment of what your policy requires before you ever need to file a claim.✅ Be proactive ✅ Document properly ✅ Know your responsibilitiesIt’s not just about being covered—it’s about being prepared.
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In today's rental housing landscape, high-vacancy markets can feel like quicksand for property managers and owners. Just when you think you've gained solid footing with your marketing strategy, the ground shifts beneath you as new developments open their doors or economic factors change the game.Recent industry data shows occupancy benchmarks dropping in many markets, with some regions seeing vacancy rates climb past 15%. This isn't just a statis ...

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Guest Insider As a Director I get these calls. A lot. And I remind people that they do it get to treat me or my staff with disrespect. I make sure they understand they don’t get to live at the property if it continues. And most of my properties are in California where it’s next to impossible to evict. But you staff has to know you have their back. I usually require communication in writing only
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David Snyder IMO- First, invite the resident into a private area to have a seat with you where you explain you want to help them, but you need them to take a deep breath and explain their situation and expectations. The team member needs to really listen and repeat back expectations with solutions or schedule a time to follow up if answers aren’t readily available or apparent. They’re only going to calm down if you show compassion and participate in active listening.
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Guest Insider Are they being disrespectful to maintenance or office staff? I always worry about sending maintenance into apartments when the resident has issues w staff. I would call the resident and try to RESET and start over. I’d explain we are an office of professionals and everyone needs to be treated w respect and decency. This usually works but if it doesn’t I would become the only form of contact for that resident (email).
Inform your regional, document and don’t let your guard down w this resident.
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 What do y’all store your past resident files in? I’ve been doing bankers boxes. Any other suggestions?

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Josh McKibben Bankers boxes. Usually 7 years.
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Cindy Shearer I scan everything, once a resident has moved out, and the deposit accounting has been done.
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Laura Jordan Filing cabinets, but getting ready to do a purge soon
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