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Apartment Marketing & Leasing

Marketing is evolving at a breakneck pace, so we are tracking what strategies are most effective, and how have they changed from last year. We are looking to assess what trends are taking place in apartment marketing, and what methods are working the best.

With COVID-19, how we interact with prospects has changed dramatically. Suddenly, self guided tours, virtual tours, and video tours became a forefront of the touring process for many communities, so we are digging into how different companies are utilizing these different touring options.
Even before the pandemic shut down many community amenities, Concierge and Service Amenities were taking off. From valet trash to watering plants, apartment communities have a long list of service amenities to choose from to add value to their community. That’s why we’re digging in deeper to see which Concierge/Service Amenities are most widely used and which one may have just been a passing fad.

Effective leasing is always a moving target. If you are not adapting to new leasing trends and resident behaviors, you will soon be losing the edge against your competitors. Therefore, we are examining what strategies work best to get your prospects to sign a new lease.

What apartment marketing strategies are most effective, and how have they changed from last year? We are looking to assess what trends are taking place in apartment marketing, and what methods are working the best.
Self-Guided tours were gaining traction throughout the multifamily industry before the COVID-19 pandemic but have been pushed into the forefront of leasing with social distancing requirements.
What started with Airbnb has begun a surge of opportunity and challenges when it comes to short term rentals in the multifamily space. We are identifying how many companies are currently developing strategies and how many are still waiting on the sidelines.
During our recent webinar “Tips for Effective Outreach Marketing... When You Can't Go Out!” we asked the audience to share some places they have had success with outreach marketing.
Effective leasing is always a moving target. If you are not adapting to new leasing trends and resident behaviors, you will soon be losing the edge against your competitors. Therefore, we are examining what strategies work best to get your prospects to sign a new lease.
What apartment marketing strategies are most effective, and how have they changed from last year? We are looking to assess what trends are taking place in apartment marketing, and what methods are working the best.
Multifamily Insiders recently conducted a survey where we examined trends in apartment marketing practices. Our survey asked responders to answer the following question: What has been your best marketing campaign so far in 2019, and why? The following are the responses.

Multifamily Insiders recently conducted a survey where we examined trends in apartment marketing practices. Our survey asked responders to answer the following question: What has been your best marketing campaign so far in 2018, and why?

What apartment marketing strategies are most effective, and how have they changed from last year? We are looking to assess what trends are taking place in apartment marketing, and what methods are working the best.

We are testing the industry to see who really understands what their prospects and residents care about in an apartment. To do this, we are teaming up with SatisFacts Research to compare what multifamily professionals think prospects and residents care about to what they actually care about.

Spice up your marketing verbiage! A comprehensive list of descriptive phrases, headings, and transitional phrases to help you when writing ad copy, creating content, dreaming up romance paragraphs, and coming up with a unique list of amenities and features to describe your apartment homes and communities.

Instead of the "wild wild west", social media has matured, and with it, property management companies' ability to leverage it to attract new residents, retain existing residents, and other objectives. So what tactics are actually successful in social media, and which ones seem to only waste our efforts?

This report examines several aspects to the leasing process for apartment communities. Here are some of the topics we cover:

1) Call Center Usage
2) Lead Tracking
3) Lead Scoring
4) Prospect Follow-Up
5) Revenue Management Systems
6) Concessions
7) Online Leases

This marketing report was created from our 2017 marketing survey that analyzed marketing spending trends, retargeting tactics, marketing channels, and many other apartment marketing strategies.  This report is free for all Insider members.  (Membership is free)

This marketing report was created from our 2017 marketing survey that analyzed marketing spending trends, retargeting tactics, marketing channels, and many other apartment marketing strategies.  This report is free for all Insider members.  (Membership is free)