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Apartment Marketing & Leasing

Multifamily Insiders recently conducted a survey where we examined trends in apartment marketing practices. Our survey asked responders to answer the following question: What has been your best marketing campaign so far in 2018, and why?

What apartment marketing strategies are most effective, and how have they changed from last year? We are looking to assess what trends are taking place in apartment marketing, and what methods are working the best.

We are testing the industry to see who really understands what their prospects and residents care about in an apartment. To do this, we are teaming up with SatisFacts Research to compare what multifamily professionals think prospects and residents care about to what they actually care about.

Spice up your marketing verbiage! A comprehensive list of descriptive phrases, headings, and transitional phrases to help you when writing ad copy, creating content, dreaming up romance paragraphs, and coming up with a unique list of amenities and features to describe your apartment homes and communities.

Instead of the "wild wild west", social media has matured, and with it, property management companies' ability to leverage it to attract new residents, retain existing residents, and other objectives. So what tactics are actually successful in social media, and which ones seem to only waste our efforts?

This report examines several aspects to the leasing process for apartment communities. Here are some of the topics we cover:

1) Call Center Usage
2) Lead Tracking
3) Lead Scoring
4) Prospect Follow-Up
5) Revenue Management Systems
6) Concessions
7) Online Leases

This marketing report was created from our 2017 marketing survey that analyzed marketing spending trends, retargeting tactics, marketing channels, and many other apartment marketing strategies.  This report is free for all Insider members.  (Membership is free)

This marketing report was created from our 2017 marketing survey that analyzed marketing spending trends, retargeting tactics, marketing channels, and many other apartment marketing strategies.  This report is free for all Insider members.  (Membership is free)

It doesn't matter how many prospects we drive to our community if we don't know how to close them! This survey report examines what strategies work best to get your prospects to sign a new lease, and offers a view into what your competitors are doing to drive new leases!