Inserting the "Hook" Speaking from my own personal experience keep it short and sweat. Less more often is better. Utilizing key words to attract like minded...
Quick note today: I read a while back about article and blog formats that get the most hits/views/responses, and one of the suggestions was to provide number list-style blogs. For example, "Seven Secrets to Improving Resident Retention" or "The Top 10 Mistakes of Apartment Marketing". Titles like this imply easy readability and actionable items.
In fact, the most viewed blog on this site is titled, "Eight Simple Ways to Increase Your Online Ad Conversion". Granted, it was written by Lisa Trosien who already has a strong following, but it just goes to show that lists are a strong seller! Try it out and see how it works for you!
Quick note today: I read a while back about article and blog formats that get the most hits/views/responses, and one of the suggestions was to provide number list-style blogs. For example, "Seven Secrets to Improving Resident Retention" or "The Top 10 Mistakes of Apartment Marketing". Titles like this imply easy readability and actionable items.
In fact, the most viewed blog on this site is titled, "Eight Simple Ways to Increase Your Online Ad Conversion". Granted, it was written by Lisa Trosien who already has a strong following, but it just goes to show that lists are a strong seller! Try it out and see how it works for you!