Text, Text, Text!!

I had the privilege to speak with Dan Oltersdorf at the recent Brainstorming conference on House Rules for Student Marketing.  We both shared how we are utilizing mobile marketing.  Mobile first  started out by having mobile friendly sites, to text options as contact info or receive further information and now to texting to our residents.  How many of you besides Dan and myself are utilizing mobile to communicate with our residents? Does anyone want to share unique messages, ideas or other ways you are using mobile?  I am currently working on incorporating my partnership marketing into my resident mobile club where the resident would receive a text from our brand with a unique deal to our VIP partners:)

I had a reality check this Summer after talking with the students and realized how few of them had smartphones & typically do not see our events, trivia, announcements on Facebook until after the fact. This is why I have decided to put so much focus on mobile marketing for the remainder of 2010 and into 2011.  They all tell me "geez I wish you would've text me".....

Discussion started by Kim Cory , on 2580 days ago
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