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Topic: facebook and new flyers
Hey There Marla!
I post a TON of things to Facebook. Not just property specific things, but anything that I think people may find useful. Just this morning I posted a Chipotle link that leads to a buy 1, get 1 free coupon. I follow a number of useful pages and blogs (ApartmentTherapy, RealSimple for example) and if I see something I think will be great to share, I save it to my FB links for sharing.
I also work off a content calendar. It has reminders about local events, holidays (obscure ones, too - did you know that next week is shark week and that Thursday is National Chili Dog day?) as I think they all make for great posting points. Of course, there are day to day property things that are posted - i.e. resident referral reminders, pool notices, pet tips, etc and since I oversee the social media for all of our properties I can give you some insight into what others post, too. One of our properties does a monthly BINGO contest that uses a word of the day.
Another is implementing a painted rock scavenger hunt that was recently shared on ResidentEvents.com and is using Facebook as the primary form of communication with the residents.
Are you a CoStar advertiser? The MyMedia library has A TON of things you can also share. I like to keep these things in my back pocket in the event that I am not coming up with any content elsewhere.
For flyers - I typically design my own, so I can give you some ideas, but I am not going to be much help in terms of anything to share.
Now, I also freelance social media and that's the part I will buy sponsored posts for. But for daily Property Management pages, I don't feel a spend on ads is effective right now. However, if we were to have a lease up or new build, I would feel 100% different.
Hope this all helps!
I post a TON of things to Facebook. Not just property specific things, but anything that I think people may find useful. Just this morning I posted a Chipotle link that leads to a buy 1, get 1 free coupon. I follow a number of useful pages and blogs (ApartmentTherapy, RealSimple for example) and if I see something I think will be great to share, I save it to my FB links for sharing.
I also work off a content calendar. It has reminders about local events, holidays (obscure ones, too - did you know that next week is shark week and that Thursday is National Chili Dog day?) as I think they all make for great posting points. Of course, there are day to day property things that are posted - i.e. resident referral reminders, pool notices, pet tips, etc and since I oversee the social media for all of our properties I can give you some insight into what others post, too. One of our properties does a monthly BINGO contest that uses a word of the day.
Another is implementing a painted rock scavenger hunt that was recently shared on ResidentEvents.com and is using Facebook as the primary form of communication with the residents.
Are you a CoStar advertiser? The MyMedia library has A TON of things you can also share. I like to keep these things in my back pocket in the event that I am not coming up with any content elsewhere.
For flyers - I typically design my own, so I can give you some ideas, but I am not going to be much help in terms of anything to share.
Now, I also freelance social media and that's the part I will buy sponsored posts for. But for daily Property Management pages, I don't feel a spend on ads is effective right now. However, if we were to have a lease up or new build, I would feel 100% different.
Hope this all helps!
Posted 6 years 8 months ago
