Topic: Tips for a new leasing agent?!

Hey Everyone! I am new to leasing! I have been in restaurant management my whole life. Can you give me your best leasing agent advice and tips on closing? Thank you!

Find something that makes you seem relatable on a personal level to the person touring. This makes this big decision feel more like a recommendation from a friend, than it does a "sale" from an agent.
Do you also live in the area and can relate to a shared interest in food/beer/fun? I have one community that is mostly down-sizers, so for this one, I tell them- I understand this is a big decision! My parents went through the same process and are so happy to have single-floor living, or "oh yes, my mom doesn't miss going down all of the steps to do laundry every day, etc". In my young professional community that I manage, I connect to their lifestyle and tout the great bars and restaurants near by, etc. My friends and I love this location, so many great happy hour options etc.

Follow up casually, just so they know you're there for any questions. Let them know you aren't rushing them and you want them to be happy and confident in their decision. This works very well for me and my staff!

Be kind, show up early and smile! Best of luck to you :)

Yes! What Lauren said is absolutely a must. Connecting with your prospect while touring makes all the difference. I would also say that telephone techniques are a big factor in leasing. Answer the phone (people can hear a smile) and make sure you not only introduce yourself, but ask who you're speaking with and use their name a couple times during your convo. I always try to get off the phone without giving the price, but still getting the appointment! It's fun, challenging, and can make for a better sales process for your customer right from the start. Search tips on value selling. Your customer service from restaurant management is top-tier I'm sure. It's the sales aspect you'll likely want to research more. If you need more tips feel free to reach out!

It was always my goal to make each leasing opportunity a personal experience. I found it essential to find out what was most important to each prospect and show them how leasing on my property could benefit them. I did my research and, for the majority of the time, had an exceptional response for any concern or objection they had. I tried to create real spirit of community where they felt like they were finally home. Since I was leasing in a high demand area, I had to master the art of creating a sense of urgency without making the prospect feel pressured. You have to gain enough confidence to ask for their lease because I always wanted to know what would it take to get a prospect to become a tenant.