Hi Beth! You really want to focus on the business metrics that matter most to your owners – what did you spend, what did they get out of that investment, and what could you do better next time?
I laid out the top metrics I would pull together to deliver this kind of report to your owners. You can grab that full list, along with the places where you can find each number, over here -
How Do You Know Your Google Ads Are Working?
I hope this helps you out!