Topic: Google Adwords

Beth Holland's Avatar Topic Author
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Hi Everyone,

How do you know what your spending on Google Adwords is working?

I've been asked by our owners to create a report that justifies our spending towards Google Adwords and not sure if there is a direct way to verify traffic or lease to Google Adwords. This might be a question for the marketing team, but just curious how your company verifies the cost of Google Adwords and its value is validated.
Posted 3 years 6 months ago
Mike Whaling's Avatar
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Hi Beth! You really want to focus on the business metrics that matter most to your owners – what did you spend, what did they get out of that investment, and what could you do better next time?

I laid out the top metrics I would pull together to deliver this kind of report to your owners. You can grab that full list, along with the places where you can find each number, over here - How Do You Know Your Google Ads Are Working?

I hope this helps you out!
Posted 3 years 5 months ago
Brent Williams's Avatar
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That blog post was phenomenal, Mike.
Posted 3 years 5 months ago