That blog post was phenomenal, Mike.

Hi Beth! You really want to focus on the business metrics that matter most to your owners – what did you spend, what did they get out of that investment, and what could you do better next time?

I laid out the top metrics I would pull together to deliver this kind of report to your owners. You can grab that full list, along with the places where you can find each number, over here - How Do You Know Your Google Ads Are Working?

I hope this helps you out!

Hi Everyone,

How do you know what your spending on Google Adwords is working?

I've been asked by our owners to create a report that justifies our spending towards Google Adwords and not sure if there is a direct way to verify traffic or lease to Google Adwords. This might be a question for the marketing team, but just curious how your company verifies the cost of Google Adwords and its value is validated.
Thanks!