TOPIC: Referral bonus to realtor or ApartmentList?

Referral bonus to realtor or ApartmentList? 3 months 4 weeks ago #49687

I agree if the fees are not crazy pay them both, it is worth it if they keep referring
  • Janine Swiney
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Referral bonus to realtor or ApartmentList? 3 months 4 weeks ago #49688

Agreed! However….. the realtor didn’t escort. Nothing in writing referring the client until it was too late

Referral bonus to realtor or ApartmentList? 3 months 4 weeks ago #49689

Apartment list gets the locator fee.
  • Max Erica
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Referral bonus to realtor or ApartmentList? 3 months 4 weeks ago #49690

We don't pay locator fees. This is why.
  • Kristi Von Bender
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Referral bonus to realtor or ApartmentList? 3 months 4 weeks ago #49691

What did the resident say who refer them and put down on their application?

Did they also put that down on their application and did the locator send a guest card or escort?
Normally a property working with locators would have a commission set for them 50% 0r 100% etc for a Locator Escort or send. If the locator followed your criteria and sent a guest card through email and they lease the next day and the resident put it on their application then its the locator that gets the referral also goes for a locator who escorts in person.

At the end of the day its not what a marketing tool says its what the resident says. Worst case scenerio split both commissions to each so everyone is happy and you dont create a bad relationship. Hope that helps! I have experienced on both ends from a locator and PM stand point.
  • Michael Spencer
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Referral bonus to realtor or ApartmentList? 3 months 4 weeks ago #49692

What was the first point of contact? Was the first lead directly through Apartment List? I feel that if it was the credit goes to Apartment List. What I would do is offer to pay the Realtor half of the referral fee and explain that you want to work with them and you value their referrals. I would let the Realtor know that the prospect needs to go through them in the future to get the whole referral fee.
  • Amanda Smith Buyalos
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Referral bonus to realtor or ApartmentList? 3 months 4 weeks ago #49693

If the prospects info was already in the system when the realtor brought them in, then I would think at that moment it would have been the responsibility of the onsite staff to notify the realtor that the prospect was already in the system from another source. The realtor has know way of knowing about the other source and therefore did their job. They got them in the door and helped secured the lease, in my opinion they should be paid for their time.
  • Katie Rigsby
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Referral bonus to realtor or ApartmentList? 3 months 4 weeks ago #49694

I've never had a contract with a realtor company. I've always made it clear with realtors that we do not offer a commission to them and 99% of the time they understand. I would pay out apartmentlist per the contract you have with the advertising source.
  • Armita Terreault
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Referral bonus to realtor or ApartmentList? 3 months 4 weeks ago #49695

Always pay first referral source and in this case pay Apartment List. What if the situation was flipped (which happens) then I would pay the realtor & not Apartment List. Again, always pay first referral source. Hope this helps and good luck!
  • Jennifer Daffinee
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Referral bonus to realtor or ApartmentList? 3 months 4 weeks ago #49696

I have this happening a lot and I sent an email to all my locators that they need to talk about that with their clients and if I get hit with aptlist first then I’m only paying them. It’s their due diligence to ensure they are the first source, I am also a realtor and agents will take people who have been searching on aptlist which is how they first were sold on our community. Not the locator. We also pay $652 to apt list and a $1000 locators. We can’t do both! Set the expectation with locators
  • Faye Nevarez
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