You have received some great feedback and advice! I have completed a few lease ups, and with each one, there's always something new to learn....it is so much fun. Please remember, while you're staying very busy, and sometimes very overwhelmed, to enjoy the ride. The journey of a lease up is so incredible, you will look back and have some of the most fulfilling memories. Alright, so my list of "advice":
OVERCOMMUNICATE _ there is no such thing as too much communication....to your future residents, your prospects, your team, your development team, your regional, everyone. Make sure that everyone remains on the same page and that you truly value every single opinion, consideration, or input.
TRUST and VERIFY _ there is nothing more important to a team dynamic (from the team you choose to build and the team you're working with in development) than trust. The trust they place in you will be a direct result of the above, overcommunicating and being transparent. However, while trusting, make sure you are also verifying.
MONITORING _ Everything. Someone above mentioned monitoring inventory and pricing. I'll just give you a list of a few very important things to constantly monitor: move-ins/dates, release dates, leases, pricing, inventory, market comps, traffic sources, overtime, social media (yours AND your comps). We had weekly checks in for each item and weekly marketing calls as well.
ENGAGEMENT _ make sure your social media is consistent, you have planned socials and events, don't forget that B2B marketing, build PARTNERSHIPS with your local community. Relationship marketing is so important when you're the new building in town.
KEYS _ rule of thumb is once those keys are given to you, it's officially Operations apartment, not Development. Make sure you have a ready apartment and all is in working order....including the keys being Operations keys and not still keyed to Development.
SET EXPECTATIONS _ The joy of a lease up is you can do this early. With your residents and with your team. Have a move in letter and a move in orientation process ready to go. Make sure you know the move in process....where the trucks will park, how many move ins you can actually do at a time, do they need to be controlled a certain way.
WALK THE BUILDING _ walk the building(s) regularly. Like you are a resident. Are there trash issues? Does trash disposal make sense? Do the gates work? Are there small details that require a pivot? Get ahead of it if you can.
I am sure there are more....most importantly HAVE FUN! :) Good luck to you friend!