It always struck me that on average, a new resident contracts to spend over $10,000 with an apartment community when they sign their lease, so not only should we make sure their apartment is in perfect order, but we should take the time to really make their move-in special. I found this picture with the description, "I asked the Four Seasons if I could bring my cat. This is what was in the room when we arrived."
Granted, this helped Four Seasons to hopefully ward off the cat going to the bathroom around the room, or using the chair as a cat scratch, but what an impression this would make on the customer! I love the idea of taking this concept and apply it to a "gift basket" for a new move-in's pet.
Pet owners have an interesting connection with their pets, that I think a gift for their pet would make more of a difference than a move-in gift basket for themselves. What do you think?
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