Thanks for the reply, Mike. Jeremy, please note that Manager Center is the tool that permits properties to respond to and manage reviews - as well as to add marketing info, photos and the like.
Beyond that, ApartmentRatings.com now also offers a reputation management tool that tracks all ratings and reviews (not just ApartmentRatings.com), social mentions, brand analytics and the like. Talk to Brian Barfield as he can fill you in on this robust reputation management tool that gives you the full picture you are looking for.
I've attached an image of the home page of this tool - it gets added to your Manager Center dashboard.