Topic: Ways to describe “luxury apartment living” without using the word luxury.

Mike Whaling's Avatar Topic Author
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Brainstorm: Ways to describe “luxury living” without using the words luxury or luxurious.
Simple and relatable is best.
Posted 4 years 2 months ago
Cindy Morrison's Avatar
Cindy Morrison
opulent, grandiose, splendor, lavish lifestyle, extravagance to offer a few. and my personal favorite: sumptuous
Posted 4 years 2 months ago
Mike Whaling's Avatar Topic Author
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So here’s my question, Cindy: If you replaced “luxury living” with opulent or grandiose or lavish, do you think that would resonate with most renters?
Posted 4 years 2 months ago
TJaye Cupit Sanders's Avatar
TJaye Cupit Sanders
The ones that know the meaning of those words, yes. Just my opinion.
Posted 4 years 2 months ago
Cindy Morrison's Avatar
Cindy Morrison
Mike Whaling to me those are words that are out of my financial reach, lol, and depending on your property, they may not work. you asked for words that meant the same thing, and I gave you some. you might want to use "sumptuous" .
Posted 4 years 2 months ago
Cindy Morrison's Avatar
Cindy Morrison
How about "refined appointments for decerning (sp) palettes"?
Posted 4 years 2 months ago
Jonathan Yonce's Avatar
Jonathan Yonce
Possibly taking from other industries: High-end, top shelf, top of the line
Posted 4 years 2 months ago
David Zukowski's Avatar
David Zukowski
Better than your college apartment
Posted 4 years 2 months ago
Laura Leigh Levy's Avatar
Laura Leigh Levy
My student apartments are pretty dang nice... But then again, my kids go from my apartments to a loft in a high rise downtown...
Posted 4 years 2 months ago
Cindy Morrison's Avatar
Cindy Morrison
David, what is your college apartment? Some college students are older people. ;) and some are just out of high school.
Posted 4 years 2 months ago
David Zukowski's Avatar
David Zukowski
I know, I was just kidding. Mine was ok, but they've gotten much better since then.
Posted 4 years 2 months ago
Leigh Ann Garland's Avatar
Leigh Ann Garland
Upscale
Posted 4 years 2 months ago
Joe Blackburn's Avatar
Joe Blackburn
I like “elegantly appointed homes” and “refined living”.
Posted 4 years 2 months ago
Christine Rouse Jecker's Avatar
Christine Rouse Jecker
Attention to detail, extraordinary, elegant, chic
Posted 4 years 2 months ago
Anonymous's Avatar
Anonymous
What makes your community “luxury living”? That would help us find the right words.
Posted 4 years 2 months ago
Mike Whaling's Avatar Topic Author
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That’s kind of my overall point, Laura! Too often, we say “luxury” without trying to tell more of the story about what exactly the resident will find luxurious about our community.
Posted 4 years 2 months ago
Anonymous's Avatar
Anonymous
Is it the size? Is it the interior upgrades? Amenities? Location? Combo of any or all?

“Oh my gosh, Michael! Listen. I can tell you all about our giant closets and granite counters, and state of the art Fitness center- but, you really need to see it to appreciate the luxury!”

(Because you already told me you work out daily, and your wife has 300 pairs of shoes)
Posted 4 years 2 months ago
David Zukowski's Avatar
David Zukowski
Just say that you couldn't come up with the words to describe, so come see for yourself.
Posted 4 years 2 months ago
Kristine Farley's Avatar
Kristine Farley
Lavish
Posted 4 years 2 months ago
Donje Putnam's Avatar
Donje Putnam
Bougie. HA! I amuse me. I use high-end, posh, elegant, well-appointed. OH and "lifestyle you deserve".
Posted 4 years 2 months ago
Joseph McCann's Avatar
Joseph McCann
High-end
Posted 4 years 2 months ago
Monica Weinkiper Briant's Avatar
Monica Weinkiper Briant
Resort style
Posted 4 years 2 months ago
Emily Parnell Halbert's Avatar
Emily Parnell Halbert
Premiere
Posted 4 years 2 months ago
Tom Saldana's Avatar
Tom Saldana
Sophisticated
Posted 4 years 2 months ago
Mary Symmes Gwyn's Avatar
Mary Symmes Gwyn
Distinctive
Posted 4 years 2 months ago
Susan Macintyre's Avatar
Susan Macintyre
This may be out there but what about “Live at ____ & be the envy of your friends.”
Posted 4 years 2 months ago
Mary Symmes Gwyn's Avatar
Mary Symmes Gwyn
With special details, features you won’t find in other homes, unique design,
Posted 4 years 2 months ago
Shannon Rico's Avatar
Shannon Rico
Elevate your lifestyle
Posted 4 years 2 months ago
Beth J Cornacchio's Avatar
Beth J Cornacchio
Elevated lifestyle.
Posted 4 years 2 months ago
Emily Parnell Halbert's Avatar
Emily Parnell Halbert
Elite
Posted 4 years 2 months ago
Linda Kirkwood's Avatar
Linda Kirkwood
Glad to see this as the word “luxury” needs to go away!!! Thanks.
Posted 4 years 2 months ago
Tricia Klemstein Stanley's Avatar
Tricia Klemstein Stanley
Opulent, sublime, extravagant, sumptuous
Posted 4 years 2 months ago
Grace Valencia's Avatar
Grace Valencia
My favorite is Prestigious
Posted 4 years 2 months ago
Michelle Rettig's Avatar
Michelle Rettig
I agree that luxury is overused.
I like to say that our community offers exclusive amenities, and then describe those amenities
Posted 4 years 2 months ago
Rebecca Morea's Avatar
Rebecca Morea
Bougie
Posted 4 years 2 months ago
Beth J Cornacchio's Avatar
Beth J Cornacchio
Posh
Posted 4 years 2 months ago
Beth J Cornacchio's Avatar
Beth J Cornacchio
Couture apartment homes
Posted 4 years 2 months ago
Beth J Cornacchio's Avatar
Beth J Cornacchio
Exquisite
Posted 4 years 2 months ago
Beth J Cornacchio's Avatar
Beth J Cornacchio
Saw this and loved. effortlessly elevated 21st-century lifestyle
Posted 4 years 2 months ago
Sparkle Allen's Avatar
Sparkle Allen
Instagramable. Timeline-worthy.
Posted 4 years 2 months ago
Michelle D. Sykes's Avatar
Michelle D. Sykes
Exclusive lifestyle.
Posted 4 years 2 months ago
Priyanka Goel Agarwal's Avatar
Priyanka Goel Agarwal
Effortless living.
Posted 4 years 2 months ago
Anonymous's Avatar
Anonymous
"Apartments offering the life you'll love to live."
Your life's best lifestyle.
Apartments to fit your life's journey.
Posted 4 years 2 months ago
Tom Oslund's Avatar
Tom Oslund
Personalized
Posted 4 years 2 months ago
Dharmendra Sawh's Avatar
Dharmendra Sawh
Elegant
Posted 4 years 2 months ago
Dennis Smillie's Avatar
Dennis Smillie
Understated Elegance.
Posted 4 years 2 months ago
Karen Kossow's Avatar
Karen Kossow
Mike.....totally agree with using better, more descriptive terms (have called luxury the dirty
L word for years), but (and as I’ve been out of the loop for over a year now), is it still a search term that people are using? I ask because many, many moons ago when we wanted to stop using the word we were advised not to on websites. I know this held true for quite a while, but has luxury FINALLY died completely? Legitimately asking because I’d love to see that word GONE!
Posted 4 years 2 months ago
Anonymous's Avatar
Anonymous
That's a really good point, Karen Kossow; when I was onsite most prospects who reported doing online searches were really just doing general "Apartments in (town)" or "affordable apartments." (As in cheap, not necessarily Affordable Housing.) I also think in today's market with such a heavy emphasis on reality, story-based marketing, et cetera, "luxury" tends to "ring false." People don't necessarily want a "luxury lifestyle"; they want a meaningful one!
Posted 4 years 2 months ago
Mike Whaling's Avatar Topic Author
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“Luxury apartments” for any given town is rarely ever a highly-searched term, so SEO shouldn’t be an argument or consideration here.

I’m asking more so we can collectively come up with ways to use more descriptive marketing terms. Like Khara said, it’s better to paint a picture and be real. In retail, I would relate it to Target. Just based on demographics, way more properties fall into the Target crowd than the Saks/Nordstrom audience ... and Target is able to make nicer design accessible without needing to claim “luxury” at every opportunity.
Posted 4 years 2 months ago
Karen Kossow's Avatar
Karen Kossow
Mike Whaling I’m with you on not using it....outside of the web (and it’s good to hear it’s not a factor there anymore) I haven’t used it and have worked to be descriptive for a long....long....time. We started calling luxury the dirty L word when I was at Charles E Smith....which I left in 2003!
Posted 4 years 2 months ago
Amy Gregory's Avatar
Amy Gregory
Opulence or refined. Not really great words for an apartment tho
Posted 4 years 2 months ago
Veronica McKnight's Avatar
Veronica McKnight
Lavish or impeccable
Posted 4 years 2 months ago
JoAnn Basham's Avatar
JoAnn Basham
Live in splendor
Posted 4 years 2 months ago
Amy M Baker's Avatar
Amy M Baker
Decadent
Posted 4 years 2 months ago
Marcy Burnette's Avatar
Marcy Burnette
Resort Style Living
Distinctive Living
Love both of those!
Posted 4 years 2 months ago
Michelle Martinez's Avatar
Michelle Martinez
Upscale, prestigious, set apart from the rest.
Posted 4 years 2 months ago
Perry Lee-Rummel's Avatar
Perry Lee-Rummel
Exemplary
Posted 4 years 2 months ago
Danett Palya Michelini's Avatar
Danett Palya Michelini
Creature comforts, advantaged living, abundantly appointed, The Good Life, High Living
Posted 4 years 2 months ago
Amy Ashley Rock's Avatar
Amy Ashley Rock
Lavish lifestyle!
Posted 4 years 2 months ago
Jennifer Cobb's Avatar
Jennifer Cobb
Pampered
Posted 4 years 2 months ago
Jay Michelle Wilson's Avatar
Jay Michelle Wilson
Upper class, high end, quality lifestyle
Posted 4 years 2 months ago
Kathleen Curtiss Molloy's Avatar
Kathleen Curtiss Molloy
Delux; opulent; or lavish...that’s all I can come up with
Posted 4 years 2 months ago
Morgan Porter's Avatar
Morgan Porter
Try working backwards. What offerings make the community "luxury". One step further, what would your target audience be expecting or seeking from the place they couldn't resist to call home?
Posted 4 years 2 months ago
Joy Nolan-Massey's Avatar
Joy Nolan-Massey
Timeless
Posted 4 years 2 months ago
Brian Ellis's Avatar
Brian Ellis
Lifestyle living
Posted 4 years 2 months ago
Cynthiann King's Avatar
Cynthiann King
Save time with our...
Posted 4 years 2 months ago
Pamelia Lynch Snelling's Avatar
Pamelia Lynch Snelling
Opulent
Posted 4 years 2 months ago
Briana Brandt's Avatar
Briana Brandt
Pampered, modern chic, high end, upscale
Posted 4 years 2 months ago
Trish Moore's Avatar
Trish Moore
decadence
Posted 4 years 2 months ago
Anne Sadovsky's Avatar
Anne Sadovsky
sadly most of these words set the prospect up for disappointment. Lets find a better word for prospect!!! besides client!
Posted 4 years 2 months ago
Leigh Ann Garland's Avatar
Leigh Ann Garland
Home seeker
Posted 4 years 2 months ago
Janice Marcum Quill's Avatar
Janice Marcum Quill
Our new resident
Posted 4 years 2 months ago
Ashley Rowland's Avatar
Ashley Rowland
Awesomeness Living.
Posted 4 years 2 months ago
Mindy Williams's Avatar
Mindy Williams
Mike Whaling in Rent & Retain's book 800 Tips To Lease Apts there are word lists with hundreds of suggestions on how to say commonly used apartment words (classic, small, big, convenient, experienced, improved, cutting edge, etc).

I'm traveling and don't have access to the book but if someone out there wants to post a picture of the page here with the luxury suggestions that is aok with me!
Posted 4 years 2 months ago
Nancy Clawson's Avatar
Nancy Clawson
Community Guest
Posted 4 years 2 months ago
Pam Myers Anderson's Avatar
Pam Myers Anderson
Impressive living
Posted 4 years 2 months ago
Pam Myers Anderson's Avatar
Pam Myers Anderson
and no more sparkling pool and state of the art fitness center. ..lol
Posted 4 years 2 months ago
Dan Lukes's Avatar
Dan Lukes
Boutique Rental Living
Posted 4 years 2 months ago
Molly McEaddy's Avatar
Molly McEaddy
Elegant
Posted 4 years 2 months ago
Rebecca Morea's Avatar
Rebecca Morea
I don’t want to offend anyone by posting a link but this is all
Making me think of an SNL skit .. you can search Moët & Chandon SNL Clip
Posted 4 years 2 months ago
Maria Filippone's Avatar
Maria Filippone
Mike,

In student housing we tend to replace the word "Luxury" with "Modern." The term Luxury has been so overused and does not come off authentic because everyone claims to have Luxury features and amenities. This also assists us with customers who hear the term "Luxury" and think that our community is out of their price range. There is also a trend in student to replace Luxury with other things like highlighting the fact that they offer tech-savvy features such as "Smart Apartments."
Posted 4 years 2 months ago
Dolores Castro's Avatar
Dolores Castro
Simply replace 'Luxury' with any one (or combination) of the following:
Exclusive, High-classed, Plush, Lavish, Extravagant, or Deluxe
Posted 4 years 1 month ago
Angela's Avatar
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sumptuous
Posted 3 years 10 months ago
DAVID GLENN's Avatar
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  • Posts: 4
"Affluent" speaks "luxury" to me... it captures the idea that I've reached a certain level of success in life and my dwelling place is a testament to that. "Upscale" gets me to the same place and probably fits better when applied to the property.
Posted 3 years 9 months ago
Sue's Avatar
Sue
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Hi, 
I write content for apartment websites. I agree with the idea that the term luxury has been used so often in the industry that it's become cliche. Some alternatives I use throughout the copy to denote the idea of luxury living include:  chic, classy, contemporary, distinguished, elegant, exceptional, expert, exquisite, fine, flawless, immaculate, polished, pristine, smart, sophisticated, stylish, tasteful, upscale

PS: Just be sure the apartments really are luxury apartments, otherwise the use of luxurious words comes off as pretentious. 
Posted 6 months 4 weeks ago