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Topic: Does anyone advertise on waze?

Topic Author

Lori Valenti Webb

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Does anyone advertise on waze? Looking for feedback.

Posted 5 years 7 months ago

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Donje Putnam

I tried it. Lots of eyeballs. No traffic. I had one property out of the way and the other was in a cul de sac of apartments.

Posted 5 years 7 months ago

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Topic Author

Lori Valenti Webb

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Thanks for the input. So tons of eyes, no conversions. Bummer.

Posted 5 years 7 months ago

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Michelle Wood

I did early on but didn’t have great results. Wondering if that’s changed.

Posted 5 years 7 months ago

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Gray Lane

[raises hand]

Posted 5 years 7 months ago

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Leah Love Orsbon

I JUST did. I’ll let you know the outcome.

Posted 5 years 7 months ago

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Gray Lane

We don't invest a whole lot but the exposure actually seems pretty decent for the meager monthly budget we used. Though, it's pretty tough to determine a true ROI. I kind of think of it as a brand awareness campaign. The community we use it for is right beside a very busy, traffic-laden interstate & we essentially went with a "If you lived here you'd already be home!" kinda schtick.

Posted 5 years 7 months ago

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Laurie Romain

I used to do it for a property with no drive by traffic. It actually worked and we were able to increase our traffic once we started the waze campaign.

Posted 5 years 7 months ago

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Kristin Dixon

what kind of feedback ya looking for? It’s not going to convert to leases but you get a ton of impressions for cheap and the analytics provided are awesome

Posted 5 years 7 months ago

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Holli Beckman

I question the user experience for the customer...I curse popup ads in the middle of my driving directions.

Posted 5 years 7 months ago

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Brenda Andrews Sherrill

We do. I set my pricing to just $60 a month. I don’t necessarily get traffic from the app, but it gets my name in front of a lot of people.

Posted 5 years 7 months ago

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Wendy DeMayo

We use it for branding new construction properties. A ton of impressions and visibility. Can’t attribute leases to it yet but for a couple of hundred dollars a month, I’m okay with it. No ads, just a pin with our logo. Terez Lambert any other thoughts?

Posted 5 years 7 months ago

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Terez Lambert

I agree! I think it really helps with visibility though like you said, I’m not sure about leases. I like that the spend is adjustable based on preference too

Posted 5 years 7 months ago

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Stephanie Grover Drake

I looked into it and the customer comments were a good read. People using the app hate the ads and pop ups and ROI is too low and hard to track. I think this works depending on your business type

Posted 5 years 7 months ago

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Laurel Zacher

We do! We spend $60/mo and get a CPC around $1.15.

Posted 5 years 7 months ago

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Tammy Longo

I’ve done it and it was affordable and effective for the money. We didn’t see direct leases but, recognition and word of mouth referrals. It was worth it for the money.

Posted 5 years 7 months ago

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Does anyone advertise on waze?