RentCafe has a lot more customization than you think. If you know basic HTML you can make a lot of changes to a RentCafe website.
Here is my pros & cons list for each when it comes to SEO:
RentCafe Pros
- Easily implement any conversion tracking or SEO tags without a developer
- Schema is automatically implemented on a RentCafe site, this would be harder to do on wordpress/wix
- SEO dashboard covers the essentials
- Rent and floor plan information is automatically integrated with the website and all ILS sites (huge pro)
Rentcafe Cons
- UX is a big part of SEO, and rentcafe's website templates don't impress me much. This can be a bit of a bigger con because you want people to stay on your site as long as possible
- Like I said, if you know basic HTML you'll be able to customize more, but if you don't then you'll find it hard to change certain things about a rentcafe site (like a simple heading on a page).
- Rentcafe's website builder does not have good UX, much more significant learning curve than wix which is much more obvious.
I didn't talk about wordpress much because you need to hire a developer to get a proper wordpress website, and I wasn't sure if you had access to one.
I think the biggest drawback from using rentcafe is the lower UX potential, but aside from that I think the pros outweigh this con.
Hope that helps! I have experience setting up RentCafe, wix, and wordpress sites for clients. If you have any questions feel free to email me at This email address is being protected from spambots. You need JavaScript enabled to view it.