Topic: I need ideas in getting a marketing plan together any HELP is really appreciated

I need ideas in getting a marketing plan together any HELP is really appreciated

Visit the local schools with a snack basket or cupcakes

Local fire station and police department

Oh and locators If you pay them. We are in Houston so there are tons to visit

Direct mail Comps thru Postcard Mania ... super cheap and effective

Rentpath will help you put this together! Talk to your local rep

Like ideas for marketing or ideas for the marketing PLAN?

the plan

What are you marketing and where?

apartment homes in Richwood TX close to Dow chemical plants

I just messaged you a template I hope this helps you

Facebook market place

First SWAT, dive into each section and bullet point. Then develop monthly strategy. Lots of good formats on the web

Use the 5 P's of Marketing to outline your Marketing Plan. Product, Price, Place, Promotion & People. The Product portion should define your unit and community amenities. Also, include a run down of your top competitors with a list of pros & cons compared to your product. Price section should contain your pricing strategy with proposed specials or concessions. Place section will describe the town your community is located in and what it has to offer - what are the top employers, attractions, schools, etc. Promotion section will contain all possible advertising sources and pricing (this should be the largest part of the plan). Include ILS's, print, promotional materials, online advertising, local advertising, etc. People section will contain information about your target demographic and how you plan reach them. Hope this helps!

The first time I put together a marketing plan, I checked out books from the library. Although they were not specific to our industry, they gave me a good format. Now, you can source marketing plans from the internet. I found some really good ones a few years ago that I modified for a brand new lease up I was marketing. Just type in "apartment marketing plans" and some good, usable stuff will pop uo.

Chamber of Commerce New Neighbor welcome packet.
Research the top 10 large employers in your area and contact the HR department, meet with them and offer leasing specials or Company group specials for their employee ie... free app fee, or 1/2 off rent special (GET APPROVAL )
Host a Charity event in your club house, common area, flyer the entire area, social media and local newspaper.
Host an Ice Cream Social for area Senior Groups, reading groups, or other local community groups.

The best way to get a marketing plan together is to know your 1.) Financial and Economic Demographic.
2.) Know your comps and what you have that they don't, or what you do better than they do.
3.) Work out cheap alternatives to freebies.
4.) Talk to your supervisor to set definite NOI or Occupancy goals, then backtrack and brain storm ideas that they will approve off the bat.

Ask your sister properties or other property managers that work for the same company or Owner.

GOOGLE : Apartment Marketing Plan ideas.... you would be surprised at what is out there.

Resident referral bonus! Get you current residents working for you.

The 5 P's that Jennifer mentioned are super helpful.

Two other types of analysis that can help when you are putting together a marketing plan are a SWOT analysis and an STP analysis.

The SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a nice way to present an overview of how your community currently fits in the market and the direction you think it needs to go in to stay competitive.

The STP analysis (Segment, Target, and Position) focuses on understanding the renters in your market, deciding which types of renters will be most interested in your community (focus on psychographic not demographic targeting here so you stay in compliance with EHO), the channels your target audience uses, and the messaging they are likely to engage with.

This is a free tool you can use to look at the population segments in a local market (this includes psychographics): www.esri.com/en-us/arcgis/products/tapes...mentation/zip-lookup

Channels: Organic and paid Google search traffic is often the biggest and best source of traffic on a community website. Facebook ads, Instagram ads, and Display Retargeting campaigns can also generate leads on apartment websites. Display ads do a good job of driving organic Google search sessions.

Make sure to include a marketing goal and a way to measure your success against that goal. Ex: If you want to get to a certain occupancy level, then use metrics like # leads, # tours and conversion rates (% of leads that became tours or % of tours that became leases). Incorporate good lead tracking early on so you can figure out which campaigns are driving results and allocate your budget accordingly.

Hey Lisa,

The STP analysis that Rebecca mentioned is great for creating an initial plan. This is after you've understood the strengths your community has that you want to highlight. See a basic framework below:

1) Create your ideal renter profiles
2) Figure out what language would appeal to them, this can be done via reddit threads or other types of blogs where you can find your target demographic speaking freely
3) Find out which channels would be most effective for them. (Some channels like Facebook can be used to target literally anybody, due to their advanced targeting tools).
4) Set your goals!

It's also important to remember metrics such as average cost per lead (which was $17-24 per lead in 2019 I believe) and cost per lease (which averages between $250-$500).

I always like to do what I call an "eye test" in Google to understand which channels are popular in my area. So Google "Apartments in *Your City*" to see which properties own the SEO real estate, adwords, etc.