Love this comment about TikTok - which applies to any social media fad - to be honest: "TikTok may or may not be a fad, but it is undeniable that right now, it has a ton of users and a ton of attention. Committing some of your time into TikTok now will have payoffs even if the platform becomes irrelevant inc 6 months. Not only will you pick up new skills just by being on a new platform, you will also gain new followers who discovered you on TikTok and will continue to follow you on whatever platform is hot next."