TOPIC: What do you think is the future of marketing for our industry?

What do you think is the future of marketing for our industry? 1 year 3 months ago #38670

What do you think is the future of marketing for our industry?

What do you think is the future of marketing for our industry? 1 year 3 months ago #38671

Digital all the way. But not just the ILS way. Mobile marketing where you can target competing communities, advertising on Amazon, and more!
  • Greg Swiszcz
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38672

I think many of the classic marketing tactics will still work (mailers, signage, etc.) but the messaging will change to point prospects to a fully digital/virtual experience from touring to leasing!
  • Stacey Feeney
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38673

3D Virtual tours. It's small money to have units done and it's like you are actually in the unit walking around.
  • Eric Alden
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38674

Tik Tok and Snapchat... scary
  • Tom Hardwick
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38675

Hopefully... better decisions driven by data and not emotion or I think or I believe.
Let the data set you free. Sadly most organizations do a poor job at collecting, analyzing and summarizing data.
Does your organization have a BI ( business intelligence ) team?
  • Rich Frederick
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38676

Virtual touring
  • Kaley Rawlins Vaughan
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38677

Self guided tours after hours
  • Nate Borne
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38678

in the very near future decreasing marketing budgets if occupancy and rent continues ???? (i know, counterproductive). self guided tours are great but they have an access control issue - its most desirable currently to mid and high rise, but you cant get in the front door :)
  • Jaymz Yates
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38679

Not enough marketing dollars are spent internally. It blows my mind that this industry still hasnt figured out that the most important money they can spend is on its current residents not on future residents. The problem is this industry is always playing catch up and ignoring the people they have and not worrying soon enough about the people they will lose. That needs to change.
  • Eric Rivera
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