I agree with Eric Riveira. When you think about the amount of money to get a unit ready, why not keep the resident there as long as possible.

1 word....rently

I attended a Mintel webinar that spoke to consumers needs evolving based on the COVID-19 quarantine experiences. So valuing outdoor spaces, balconies, technology availability, office space, dens, two-bedrooms versus one or studio, etc.
So I would change the benefits statements, ensure there’s a strong online presence and maybe update staging to make the home have more space, evaluate the amenities I’m positioning in marketing tactics and on the site, etc.
I’m not sure the tactics to drive people to me would change but the benefits I’m selling would be reprioritized.
I’m in marketing but from the partner side. But that’s how I would approach it if it were my business.

Virtual reality

Simply put, listen to our customer in the new environment. Fast, easy and SAFE.

Eric Rivera And we’re knocking it’s out of the water with FaceTime and self guided tours.